Liz Groth Email & Phone Number

- Craft weekly articles, blog posts, product descriptions, sales enablement materials, and more, totaling over 750 pieces of content for CopyPress to date- Maintain an A+ rating in CopyPress' proprietary CMS which uses feeback from project managers, editors, QA specialists, and clients to provide a grade based on content quality- Edit and fact-check international articles from native and non-native English speakers, ensuring accuracy and providing guidance to help writers improve their work- Provide supplemental research and a resource list for every in-depth article to help clients build trust with their audiences online- Produce unique, high-quality content that matches each brand's style guide, working seamlessly between Fortune 500 companies, marketing agencies, and local mom and pop shops

- Conducted a complete MarTech audit, saving the company over $3,500 per month in unnecessary software- Implemented a new email service provider (ESP), increasing our demand gen outreach by 2,286%+- Established and maintained a cross-functional content calendar in Asana to improve communication across the marketing, sales, and product development teams- Consistently brought in over 100 qualified leads per month through organic marketing and sales outreach, despite having a $0 ad budget- Contributed to a 611% increase in organic eBook downloads through personalized email campaigns, refreshed layouts, and optimized landing pages- Developed new brand guidelines, website copy, sales enablement materials, and marketing assets to establish consistency across all digital and print platforms- Lead biweekly team meetings, facilitating conversation and routine project updates between the marketing, sales, and product development departments

- Oversaw a minimum of two conferences per year from start to finish, including managing all sponsorship materials, planning travel and accommodations, attending conferences to network with other professionals, and implementing follow-up sales and marketing campaigns- Prepared materials for a minimum of one webinar per month, creating slide decks, writing video scripts and promotional copy, managing communications, and assisting presenters- Developed new sales materials as needed to highlight CopyPress' products and services, including handouts, slide decks, case studies, proposals, and pricing sheets- Automated processes across Pipedrive, Lemlist, and Zapier to make nurturing existing leads seamless throughout each stage of the sales funnel- Tracked analytics and reported on sales performance using a combination of tools, including Google Analytics, Pipedrive, and Lemlist

- Wrote and A/B tested email sequences for each stage of the sales funnel, running an average of 25 unique sequences at a time in Lemlist- Maintained an average open rate of 58% and an average CTR of 8.5% across email campaigns- Created over 18 different proposal templates with unique verbiage and work samples for different industries using Proposify- Updated 21 existing case studies and organized work samples by type, industry, and service- Proofread articles, website copy, social media posts, emails, and presentations for sales and marketing teams- Implemented a social media content calendar and developed promotional campaigns for conferences, webinars, and events

- Crafted unique, high-quality blog posts, articles, and website copy for over 50 national and international brands, producing a minimum of 3,500 words per day- Researched and fact-checked content for each article to ensure accuracy- Edited content as needed for national and international campaigns, providing feedback to help writers elevate copy for clients- Participated in ongoing writing and marketing workshops, including training for the HubSpot Content Marketing certification and the HubSpot SEO certification

De Pere, Wi

- Oversee all business operations, client relationships, and sales, delivering bespoke digital marketing strategies to international clients, Fortune 500 companies, and local businesses- Ghostwrite authoritative LinkedIn articles, high-impact presentations, and long-form content for C-Suite executives, with two notable publications released under client names- Maintain a 100% client satisfaction rating, with no retainer clients lost in over five years- Conduct exhaustive website audits, offering actionable insights on navigation, copy, visual aesthetics, and SEO optimization, leading to improved user experience and search engine rankings- Craft compelling content across multiple platforms including in-depth articles, blog posts, social media content, and website copy, elevating brand narratives and SEO performance- Provide meticulous editing and proofreading services, ensuring the highest quality and consistency of content- Execute virtual event promotion, live coverage, and detailed recaps, amplifying reach and engagement, and fostering dynamic online communities

Appleton, Wisconsin, United States

Appleton, Wisconsin

- Mentored 5 account leaders, holding weekly 1:1s and conducting quarterly performance reviews- Led internal and external digital marketing workshops on topics ranging from LinkedIn outreach to Facebook Business Manager 101- Managed advertising budgets for 80+ clients, providing guidance to help account leaders decrease costs and improve ROI across multiple social media platforms- Developed and implemented a complete onboarding program from the ground up, creating training materials, schedules, and resources for new team members- Served on the leadership team, helping the company make financial decisions, navigate challenges such as COVID, and develop strategic plans for growth- Acted as the project manager for a new lead generation business unit, implementing Scrum principles to keep the team on track and meet deadlines

Appleton, Wisconsin

- Managed a minimum of 8 clients at a time, developing and executing holistic social media campaigns across Facebook, Instagram, LinkedIn, Twitter, Snapchat, MailChimp, etc.- Created 4-6 pieces of original content for each client per week, including graphics, photos, videos, blog posts, and emails- Developed and managed online marketing campaigns to drive brand awareness, engagement, and traffic- Monitored online public relations and responded to all communications within one business day- Identified new marketing trends and created campaigns to optimize ROI and fuel revenue growth- Analyzed marketing data and campaign performance for biweekly and quarterly reports- Developed and manage advertising budgets for each client- Met with clients biweekly to present information and discuss strategies for improvement

Green Bay, Wisconsin Area

- Verified information and conducted interviews- Wrote online articles and copy for social media posts- Maintained mobile app and tracked social media analytics- Worked closely with marketing to promote shows and events

De Pere, Wi

- Created an editorial calendar to manage written content for The Sturzl Center's blog- Conducted interviews for each article, sourcing candidates to speak with on a wide range of local community service projects- Provided photo and video coverage of events to accompany written materials- Analyzed social media metrics and developed marketing strategies to grow our audience across platforms- Promoted blog posts and events through email blasts and social media posts

De Pere, Wi

- Created an editorial calendar to plan articles, track new album releases, and ensure event coverage- Wrote several styles of content, including critical album reviews, news releases, listicles, and artist overviews- Promoted articles and album reviews on Facebook, Instagram, Twitter, and Pinterest

De Pere, Wi

- Completed weekly edits of the St. Norbert Times, primarily focusing on the sports and opinion sections- Communicated with writers to provide feedback and improve the overall clarity of each piece

De Pere, Wi

- Communicated with alumni and parents while fundraising for St. Norbert College