Liz Groth Email and Phone Number
Liz Groth work email
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Liz Groth personal email
Dynamic writer, copy editor, and digital marketer with over 13+ years of experience working with local, national, and international brands. Skills include:- Copywriting: Articles, blog posts, listicles, news reports, sales and marketing materials, website copy, social media posts, eBooks, whitepapers, product descriptions, and more- Ghostwriting: Books, influencer content, LinkedIn articles, blog posts, and more- Social media management: Full strategy and content creation across platforms, including Facebook, Instagram, Twitter, LinkedIn, and Snapchat- Email marketing: Complete email strategy and sequences using platforms like Mailchimp, Constant Contact, and Lemlist- Copy editing and proofreading: All materials, from native and non-native English speakers around the worldINDUSTRIES:The clients I've worked with span a wide range of industries, including: - Health & wellness- Recruitment- Entertainment- Travel- B2B- Real estate- Food & beverage- Retail- NonprofitI excel at bringing each client’s voice to life by ensuring the tone, clarity, flow, and structure of the content fits their vision.A DIGITAL MARKETING BACKGROUND:With over 11 years of experience in social media and digital marketing, I have a strong command over SEO keywords and a pulse on what topics are currently trending. I understand the importance of creating value-driven content that speaks directly to your target audience.LET'S WORK TOGETHER:Whether you are looking to elevate your brand with fresh, authentic content that directly impacts your bottom line or simply make sure your existing work is error free, I would love to lend my talents to help you reach your goals. Send me a message to get started.
Copypress
View- Website:
- copypress.com
- Employees:
- 119
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Contract WriterCopypress Mar 2024 - Present- Craft weekly articles, blog posts, product descriptions, sales enablement materials, and more, totaling over 750 pieces of content for CopyPress to date- Maintain an A+ rating in CopyPress' proprietary CMS which uses feeback from project managers, editors, QA specialists, and clients to provide a grade based on content quality- Edit and fact-check international articles from native and non-native English speakers, ensuring accuracy and providing guidance to help writers improve their work- Provide supplemental research and a resource list for every in-depth article to help clients build trust with their audiences online- Produce unique, high-quality content that matches each brand's style guide, working seamlessly between Fortune 500 companies, marketing agencies, and local mom and pop shops
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Head Of MarketingCopypress Nov 2023 - Mar 2024- Conducted a complete MarTech audit, saving the company over $3,500 per month in unnecessary software- Implemented a new email service provider (ESP), increasing our demand gen outreach by 2,286%+- Established and maintained a cross-functional content calendar in Asana to improve communication across the marketing, sales, and product development teams- Consistently brought in over 100 qualified leads per month through organic marketing and sales outreach, despite having a $0 ad budget- Contributed to a 611% increase in organic eBook downloads through personalized email campaigns, refreshed layouts, and optimized landing pages- Developed new brand guidelines, website copy, sales enablement materials, and marketing assets to establish consistency across all digital and print platforms- Lead biweekly team meetings, facilitating conversation and routine project updates between the marketing, sales, and product development departments
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Partner Development ManagerCopypress Nov 2022 - Nov 2023- Oversaw a minimum of two conferences per year from start to finish, including managing all sponsorship materials, planning travel and accommodations, attending conferences to network with other professionals, and implementing follow-up sales and marketing campaigns- Prepared materials for a minimum of one webinar per month, creating slide decks, writing video scripts and promotional copy, managing communications, and assisting presenters- Developed new sales materials as needed to highlight CopyPress' products and services, including handouts, slide decks, case studies, proposals, and pricing sheets- Automated processes across Pipedrive, Lemlist, and Zapier to make nurturing existing leads seamless throughout each stage of the sales funnel- Tracked analytics and reported on sales performance using a combination of tools, including Google Analytics, Pipedrive, and Lemlist
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Sales Development CopywriterCopypress Jun 2022 - Nov 2022- Wrote and A/B tested email sequences for each stage of the sales funnel, running an average of 25 unique sequences at a time in Lemlist- Maintained an average open rate of 58% and an average CTR of 8.5% across email campaigns- Created over 18 different proposal templates with unique verbiage and work samples for different industries using Proposify- Updated 21 existing case studies and organized work samples by type, industry, and service- Proofread articles, website copy, social media posts, emails, and presentations for sales and marketing teams- Implemented a social media content calendar and developed promotional campaigns for conferences, webinars, and events
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Internal CopywriterCopypress Mar 2021 - Jun 2022- Crafted unique, high-quality blog posts, articles, and website copy for over 50 national and international brands, producing a minimum of 3,500 words per day- Researched and fact-checked content for each article to ensure accuracy- Edited content as needed for national and international campaigns, providing feedback to help writers elevate copy for clients- Participated in ongoing writing and marketing workshops, including training for the HubSpot Content Marketing certification and the HubSpot SEO certification
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Business OwnerTri Eye Creative Jun 2016 - PresentDe Pere, Wi- Oversee all business operations, client relationships, and sales, delivering bespoke digital marketing strategies to international clients, Fortune 500 companies, and local businesses- Ghostwrite authoritative LinkedIn articles, high-impact presentations, and long-form content for C-Suite executives, with two notable publications released under client names- Maintain a 100% client satisfaction rating, with no retainer clients lost in over five years- Conduct exhaustive website audits, offering actionable insights on navigation, copy, visual aesthetics, and SEO optimization, leading to improved user experience and search engine rankings- Craft compelling content across multiple platforms including in-depth articles, blog posts, social media content, and website copy, elevating brand narratives and SEO performance- Provide meticulous editing and proofreading services, ensuring the highest quality and consistency of content- Execute virtual event promotion, live coverage, and detailed recaps, amplifying reach and engagement, and fostering dynamic online communities
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SubcontractorBconnected, Llc Mar 2021 - Nov 2022Appleton, Wisconsin, United States -
Senior Account LeaderBconnected, Llc Apr 2018 - Mar 2021Appleton, Wisconsin- Mentored 5 account leaders, holding weekly 1:1s and conducting quarterly performance reviews- Led internal and external digital marketing workshops on topics ranging from LinkedIn outreach to Facebook Business Manager 101- Managed advertising budgets for 80+ clients, providing guidance to help account leaders decrease costs and improve ROI across multiple social media platforms- Developed and implemented a complete onboarding program from the ground up, creating training materials, schedules, and resources for new team members- Served on the leadership team, helping the company make financial decisions, navigate challenges such as COVID, and develop strategic plans for growth- Acted as the project manager for a new lead generation business unit, implementing Scrum principles to keep the team on track and meet deadlines
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Account ManagerBconnected, Llc Jan 2017 - Apr 2018Appleton, Wisconsin- Managed a minimum of 8 clients at a time, developing and executing holistic social media campaigns across Facebook, Instagram, LinkedIn, Twitter, Snapchat, MailChimp, etc.- Created 4-6 pieces of original content for each client per week, including graphics, photos, videos, blog posts, and emails- Developed and managed online marketing campaigns to drive brand awareness, engagement, and traffic- Monitored online public relations and responded to all communications within one business day- Identified new marketing trends and created campaigns to optimize ROI and fuel revenue growth- Analyzed marketing data and campaign performance for biweekly and quarterly reports- Developed and manage advertising budgets for each client- Met with clients biweekly to present information and discuss strategies for improvement
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Digital Content ProducerNbc26 Oct 2016 - Jan 2017Green Bay, Wisconsin Area- Verified information and conducted interviews- Wrote online articles and copy for social media posts- Maintained mobile app and tracked social media analytics- Worked closely with marketing to promote shows and events
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Pr & Marketing CoordinatorSturzl Center For Community Service And Learning Aug 2014 - Sep 2015De Pere, Wi- Created an editorial calendar to manage written content for The Sturzl Center's blog- Conducted interviews for each article, sourcing candidates to speak with on a wide range of local community service projects- Provided photo and video coverage of events to accompany written materials- Analyzed social media metrics and developed marketing strategies to grow our audience across platforms- Promoted blog posts and events through email blasts and social media posts
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WriterAltrocklive.Com Jun 2014 - Apr 2015De Pere, Wi- Created an editorial calendar to plan articles, track new album releases, and ensure event coverage- Wrote several styles of content, including critical album reviews, news releases, listicles, and artist overviews- Promoted articles and album reviews on Facebook, Instagram, Twitter, and Pinterest -
Content EditorSt. Norbert Times Jan 2014 - May 2014De Pere, Wi- Completed weekly edits of the St. Norbert Times, primarily focusing on the sports and opinion sections- Communicated with writers to provide feedback and improve the overall clarity of each piece
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FundraiserSnc Phonathon Jan 2012 - May 2012De Pere, Wi- Communicated with alumni and parents while fundraising for St. Norbert College
Liz Groth Skills
Liz Groth Education Details
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English Language & Literature / Emphasis: Creative Writing
Frequently Asked Questions about Liz Groth
What company does Liz Groth work for?
Liz Groth works for Copypress
What is Liz Groth's role at the current company?
Liz Groth's current role is Writer, Editor, and Digital Media Marketer.
What is Liz Groth's email address?
Liz Groth's email address is li****@****c26.com
What schools did Liz Groth attend?
Liz Groth attended St. Norbert College.
What are some of Liz Groth's interests?
Liz Groth has interest in Alternative Press Magazine, Alternative Rock Music, Old Record Stores, Comic Books, Children, Blogging, Hedgehogs, Human Rights, Coffee, Civil Rights And Social Action.
What skills is Liz Groth known for?
Liz Groth has skills like Social Media, Leadership, Editing, Public Speaking, Customer Service, Microsoft Office, Social Media Marketing, Fundraising, Microsoft Word, Blogging, Online Journalism, Teamwork.
Who are Liz Groth's colleagues?
Liz Groth's colleagues are Krishnapal Sinh Rana, Roisin Teresa, Kristen Mccalla, Zakeer Husen, Sana Jovanova, Danish Haider, Asha Zeeman.
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