Responsible for managing Walmart and Omnichanel business for Yogi and Choice Organics brands.

Responsible for planning and executing sales growth at all 13 Albertsons Co.'s Divisions in addition to US Grocery West Regional accounts for Yogi Tea and Choice Organic Tea brands.

Responsible for developing strategic sales plans based on company goals for the Yogi Tea brand to promote sales growth and customer satisfaction for the Western United States and Western Canada region. Worked with Brand Marketing to develop PDQ Tray for first check stand displays in company history. First year in the role increased sales $1.3 million over goal. Headquarter Customer Calls to: Winco; Stater Bros; Whole Foods Canada, SuperValu (Unfied Grocers-Market Centre); Raleys; Gelsons; Bristol Farms; Bashas; Save Mart; Lucky; Nugget Market; Mollie Stone's; Haggen; The Markets; Metropolitan Market; Rosauers; Zupan's; Market of Choice; Lamb's; Sobey's, Harmons; Associated GrocersResponsibilities:• Deliver Net Sales and distribution growth objectives within established spending targets.• Manage direct relationships with customers.• Motivate brokers to help deliver company sales, distribution and promotional objectives.• Work closely with Trade Marketing to ensure programs are in alignment with financial goals.financial goals.• Update and track trade spending and deductions in TradePro

Develop grocery business for clients by creating and executing promotional plans specific to customers' business model. Headquarter Calls included: Albertsons/Vons/Pavillion, Stater Bros, and Unified Grocers. Brands Managed: Del Monte Foods, Mars Pet, Barilla, Reynolds's Consumer Goods, Popchips, GoGo SqueeZ, Filippo Berio, Good2Grow, Simple Green, Sahale Snacks, Seventh Generation, South Beach DietCoordinated Direct Retail Team for Barilla America receiving award for “Outstanding Call to Action” for displays in the LA Market.

Pioneered the first outside sales support team MuscleTech has ever had in the United States. Responsible for identifying existing and potential retail accounts and building and harvesting new and existing business. Planned and executed sales strategies and routing for San Diego County and Orange County. Partnered with Europa Sports, USA Sports, Lone Star, and Perfect Nutrition to create mutually beneficial relationships to grow independent retail business. Worked with major national chains GNC Corporate, GNC Franchise, and Vitamin Shoppe to increase sales through support and product education.

Oversee day to day operations of a nutrition bar company, including social media marketing, inventory control, as well as head and grow the Fitness Division of PureFit. Responsible for generating and analyzing annual, quarterly, and monthly sales reports and use the information to create new goals and action items conducive to company growth. Attended and managed PureFit’s booth in many industry trade shows and expos including: Club Industry in Chicago, CHFA in Toronto, and Expo West in Anaheim. Created and presented PowerPoint presentations for product education to our distributors’ sales representatives. Implemented mutually beneficial promotions and SPIFF’s between PureFit and their distributors• In 2011 personally launched PureFit's Fitness division, acting as a Sr. Account manager for the division. By June 2011, opened 11 new Distribution Centers in the Fitness Industry as well as increased sales of existing Fitness Distributors by over 200%

Researched up-to-date studies in medical publications supporting physical therapy to create reports, newsletters, and information packets to educate and increase referral sources. Visit 100+ doctors’ offices weekly to increase comfort level with our company by being on familiar terms with referring doctors and staff. Recruit prospective referral sources through front office visits and telephone calls. Prepare weekly, monthly, quarterly, and yearly department reports consisting of: analysis of marketing actions, referral trends and demographics, and long/short term goals. Regularly utilize Microsoft Excel, PowerPoint, and Word for reports and presentations. Carefully track and maintain personal and professional files of 100+ referring doctors. Acted as a liaison between the referring doctor and physical therapist to ensure quality care. Created patient reports and case studies• Employee of the Quarter: First Quarter 2006; Employee of the Month: May 2007, November 2005, and April 2005