Liz Hall Email & Phone Number

San Mateo, Ca, Us

San Francisco, California, Us

I lead UX design and research across the business. Flickr was acquired by SmugMug in May 2018.Built and grew design team and culture:◦ Hired and coached design team members in their personal and professional growth◦ Led cross-business design critiques to level up design thinking, process, and knowledge sharing◦ Spearheaded full product audit to identify areas of experience debt and partnered with prod and eng to close the gaps. Experience debt on mobile web has since decreased 18% and 5% on the apps◦ Integrated and ran brainstorms, deep dives, and ideation sessions into the product process, as well as a design QA checkpoint to ensure design excellence◦ Led the creation of an official design system and partnered with engineering on integration into the new tech stack◦ Led design for many core site features and redesigns, including the activity feed, profile, albums, notification center, and stats dashboard, which resulted in measurable increases in engagement metrics. Subscription funnel and checkout process improvements led to a 25% drop in churn and 12% increase in new subs◦ Collaborated with senior leadership on vision setting, creation of OKR frameworks, and strategies to get the teams involved in breaking OKRs down into actionable tasksBuilt and evangelized research program:◦ Introduced and utilized a variety of research methods including surveys, focus groups, usability tests, and user interviews to gather and share insights for a deep understanding of the customer, product, and business◦ Created a user segmentation methodology for Persona development◦ Fielded and analyzed Kano model surveys to help the team focus and innovate on the highest impact product areas to attract and retain new users and cut operational costs for lower impact areas◦ Fielded and analyzed Van Westendorp pricing surveys to inform price increase strategy, which resulted in minimal impact to new sub rates, kept churn rates low, and increased overall revenue

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

Mountain View, Ca, Us

Lead product designer for the desktop and mobile web product. Polyvore was a social fashion and commerce website that was acquired by Yahoo in July 2015.◦ Redesigned sort and filter functionality on the mobile web search results page, increasing usage by 12%. Clicks on results for users who sorted or filtered rose 40%.◦ Designed new signed out homepage to increase engagement and session times by focusing on trending items and editorial content.◦ Redesigned Groups feature to increase daily engagement and add group discussions.◦ Collaborated with our Labs team to ideate, prototype, and user test new fashion app ideas for iOS.

Santa Clara, Ca, Us

Lead designer for Zinch.com – college and scholarship matching tools reaching 40% of U.S. high school students. Zinch was acquired by Chegg in September 2011.◦ Created and maintained Zinch's style guide, branding documentation, and email templates.◦ Restructured main navigation for the site, doubling the average page views of sub-navigation items.◦ Redesigned the Colleges page resulting in a nearly three-fold increase in student to college connections.◦ Redesigned and coded the popular "Weekly Scholarship" application form, decreasing the bounce rate by 25% and increasing overall submissions.◦ Lead design for the migration of Zinch’s scholarship and student profile product offerings onto Chegg's desktop and mobile sites.

Us

Designed UI and branding for Tweetbeat, a website focused on real-time news and events discovery. Tweetbeat was featured on TechCrunch and launched at their Disrupt conference.

San Francisco, Ca, Us

◦ Designed and coded new company website to showcase the company's pivot to smartphone gaming.◦ Designed interfaces for both iPhone applications and Facebook games.◦ Reduced both download size and server requests of mobile games micro site by 66%. This optimization doubled page views and time spent on site.

San Francisco, Ca, Us

◦ Lead designer for hi5.com, ranked as a top 20 website globally by Alexa®, and as the #1 social network in over 30 countries across the world (at departure in October 2008).◦ Responsible for producing detailed mockups and working prototypes of many new site pages and features for hi5.com. Also produced accompanying graphics, buttons, and icons.◦ Homepage redesign contributed to a 57% increase in total page views.◦ Email Invitation redesign resulted in a 50% increase in click-through rate.◦ Decreased file size of music player by 65% after redesign and reprogramming in Flash.◦ Designed site promotions for clients such as AT&T/Cingular, Fanta, Jeep, Lions Gate films, MTV, Nintendo, Sony, T-Mobile, Warner Bros, and Wrigley.

Syracuse, New York, Us

◦ Designed and coded HTML/CSS and Flash websites, designed identity systems, printed materials, and other graphics for local clientele.◦ Won silver ADDY Award for the Armory Square website, a directory and showcase for businesses in downtown Syracuse, NY.