Lizzie Brooks Email & Phone Number

London, Gb

London, Monaco, The World

Monaco

London, United Kingdom

A small but perfectly formed PR and media communications agency based in London. Specialising in high profile personality management, international sports and events. Incredible contacts, creative thinking and global experience. Services include: Crisis communications, executive media relations, creative PR stunts, strategic PR campaign management, brand communication and reputation management.

United Kingdom

Over 13 years PR experience working all over the world with some of the most interesting and demanding people in and around the world of motorsport and sport generally. Cross cultural, crisis communications and executive profile management are a speciality.

Reporting to the Director of Group Communications and the CEO, the role at Lotus included the following: • Redefining the media communication for Group Lotus in the build up to the brand relaunch in Paris 2010 this included repositioning and reassessing all audience outreach, style and tone • Raising the brand awareness and profile, not only amongst the automotive media but also to a much wider, global audience • CEO and executive media relations including media training, speech… Show more Reporting to the Director of Group Communications and the CEO, the role at Lotus included the following: • Redefining the media communication for Group Lotus in the build up to the brand relaunch in Paris 2010 this included repositioning and reassessing all audience outreach, style and tone • Raising the brand awareness and profile, not only amongst the automotive media but also to a much wider, global audience • CEO and executive media relations including media training, speech writing and interview liaison • Media liaison for Lotus Motorsport (F1, GP2, GP3, Le Mans, Rally) • Acting as a spokesperson for the brand, Lotus Advisory Council and the CEO when required Show less

Responsible for the activation of KHP's major sports PR account in the region (the elite sports academy ASPIRE) alongside international PR activation, strategy and business development on behalf of KHP globally. Responsibilities included: • Pro-active regional and international media engagement • Regional PR and communications strategy creation and implementation • Internal communications strategy creation • Copy writing (editorial and advertorial) • Crisis… Show more Responsible for the activation of KHP's major sports PR account in the region (the elite sports academy ASPIRE) alongside international PR activation, strategy and business development on behalf of KHP globally. Responsibilities included: • Pro-active regional and international media engagement • Regional PR and communications strategy creation and implementation • Internal communications strategy creation • Copy writing (editorial and advertorial) • Crisis communication strategy creation • Point of contact for all international media • Mentoring • Budget management • Exploring additional business opportunities within the region • Supporting the CEO of KHP with additional global client PR requirements Show less

ADMM is responsible for managing the F1 race in Abu Dhabi and for the creative oversight, communication and management of Yas Marina Circuit. Reporting to the Director of Communications and the CEO, the International Media Manager is the main point of contact for all international media and the role also required advising on the regional media engagement strategy. Responsibilities included: • Creation and implementation of creative PR and communications strategies •… Show more ADMM is responsible for managing the F1 race in Abu Dhabi and for the creative oversight, communication and management of Yas Marina Circuit. Reporting to the Director of Communications and the CEO, the International Media Manager is the main point of contact for all international media and the role also required advising on the regional media engagement strategy. Responsibilities included: • Creation and implementation of creative PR and communications strategies • Launch the circuit to the global media in Abu Dhabi and Shanghai • Provide internal communications support and assist with stakeholder relations • As and where required to act as spokesperson for ADMM with international print, broadcast and online media • Supervise news releases and the implementation of public relations programs on behalf of ADMM • Cultivate relationships with key media outlets in Europe, US, Middle East and Asia • To develop and implement strategy to proactively raise the visibility of ADMM activities in non-sport press • Create positive publicity opportunities for ADMM and the Formula 1™ Etihad Airways Abu Dhabi Grand Prix • Support the CEO and other department heads with communications advice, counsel and written communications • Assist in the coordination of business planning and budgeting Show less

The role at Laureus was to support the CEO and other department heads with communications advice, counsel and written communications (talking points, speeches). In addition to this the role included: • Coordinating the business planning and budgeting for the Laureus PR Department • Review current departmental structure and provide recommendation on structural changes and/or resource needs • The overall management of the Laureus PR team

Responsible for overseeing all PR activity delivered from the London HQ of KHP to a diverse motorsport clientele. Highlights of my role at KHP during this time include:• 2005 - International and regional PR campaign for the Shanghai International Circuit – based in Shanghai the overall task was increased media exposure. The brief was three-fold – to communicate the Chinese Grand Prix to the International sporting community, to educate the local market about Formula One and to create… Show more Responsible for overseeing all PR activity delivered from the London HQ of KHP to a diverse motorsport clientele. Highlights of my role at KHP during this time include:• 2005 - International and regional PR campaign for the Shanghai International Circuit – based in Shanghai the overall task was increased media exposure. The brief was three-fold – to communicate the Chinese Grand Prix to the International sporting community, to educate the local market about Formula One and to create good will and positive feedback within the Formula One fraternity• 2005 to 2007 - International and regional PR campaign for the Bahrain International Circuit – the brief was similar to the above.• 2005 to 2007 – Formula One™ - working closely in conjunction with the sport’s governing bodies FOM, FIA and Allsport Management I created PR stunts and activation ideas to help in the quest to reposition the sport from a traditional purist sport to a more lifestyle orientated entertainment property• 2006 to 2007 – BMW Motorsport and BMW Mini – I was charged with the creation of lifestyle coverage ideas for BMW’s Formula One team at the German Grand Prix 2006. And for the Mini Challenge series (a Formula One support event), I put together a six month motorsport and lifestyle PR campaign and acted as onsite press officer• 2006 to 2007 – Head of Communications for Ilmor GP, the only British MotoGP team. I was responsible for the launch of the team to the international media at the penultimate round of the world championship in 2006. Following the launch I acted as the team’s press officer dealing with all media relations issues alongside activating a pro-active European PR campaign. Show less

Senior Account Manager for the Vodafone Derby. Responsible for the entire consumer PR campaign. Following the completion of the Vodafone Derby campaign, a new role was created incorporating business development with PR and Sponsorship account management. Working across all GEM sports accounts in a consulting capacity as well as representing GEM on the business development front. The role also involved managing major rights holders and third party contract negotiations.

Strategic PR campaign management for Jordan Grand Prix enabling the reputation and profile of the company as a whole to be raised. Working closely in conjunction with each of the major sponsors to identify their PR goals in terms of coverage and key media to allow for better activation and exploitation of sponsorship plans. Responsibilities of the role included:• Sponsor and official supplier liaison• Exploitation of sponsor programmes• Copy writing of race reports… Show more Strategic PR campaign management for Jordan Grand Prix enabling the reputation and profile of the company as a whole to be raised. Working closely in conjunction with each of the major sponsors to identify their PR goals in terms of coverage and key media to allow for better activation and exploitation of sponsorship plans. Responsibilities of the role included:• Sponsor and official supplier liaison• Exploitation of sponsor programmes• Copy writing of race reports and news releases• Management and organisation of driver appearances for Jordan PR and sponsor purposes • Media contact at Grands Prix• Sponsor campaign management and evaluation• PR campaign management for Jordan Brand Ltd• On-line publishing of news releases Show less

Account Manager for Kawasaki Motors UK, AXA PPP healthcare, Mitsubishi Motors and CSS Stellar (Sport Relief and Liverpool Victoria). • Client and supplier liaison and negotiation• Copy writing of press releases, editorial and advertorial• Media research, proof reading and translating articles• Arranging photo shoots and press calls• Campaign management and evaluation• Exhibition organisation and management• Brainstorming and strategic forward planning

Account Executive reporting to Portfolio Director• Organisation of client travel and accommodation• Client and supplier liaison and negotiation• General admin duties• Sourcing photographers and arranging photo shoots• Press liaison and organising press calls• Distribution of press releases• Proof reading