Liz Henderson Email and Phone Number
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I have a strong track record building membership communities, growing audiences, developing partnerships, transforming products and services and generating income. I am a strategist and operational leader with direct experience in brand building, customer growth, stakeholder management, digital transformation, developing new products and services, digital and face to face events, shaping of policy asks, marketing and strategic communications. I am personable, data and customer driven with strong communication skills, used to negotiating complex governance structures, collaborating with and influencing stakeholders at all levels to achieve desired outcomes.My experience has been gained in multiple sectors, blue chip companies, own consultancy and not for profit organisations. I pride myself on being a personable, inclusive, collaborative leader and developing high performance diverse and cohesive teams to deliver results.I seek opportunities to make a real difference in 'purpose' led organisations by significantly growing their brand strength, levels of customer engagement, income and profitability through the delivery of services tailored to community and individual needs.
Cranfield Trust
View- Website:
- cranfieldtrust.org
- Employees:
- 175
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Volunteer Management ConsultantCranfield TrustUnited Kingdom
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Director Of Membership And EventsLondon Chamber Of Commerce And Industry Oct 2018 - Aug 2024London, United KingdomLed the growth of London Chambers business community, membership, corporate partnerships and sponsorships. Transformed member engagement with the launch of innovative new community groups to appeal to younger and diverse audiences, full revamp of the events programme, new products and services, founding of the London Chamber SME Awards, modernisation of the website, marketing and social campaigns. Took pride in putting members voice at the heart of LCCI activity shaping policy asks and strategic communications. -
ConsultantSaga Plc. Oct 2016 - May 2018Folkestone, England, United KingdomConsultancy project to lead the design and launch of a Saga wide membership programme to act as a tangible manifestation of the Saga Brand, appealing to the diverse needs of older people, significantly improving engagement, growing marketing consents and providing cohesion and cross sell across multiple business units. Led a cross functional team and collaborated with senior leaders and third parties to design the product and prepare a business case which gained Board approval for implementation. Implemented and launched the programme across the Saga business with over 600k new Members joining the scheme in the first 8 months. -
ConsultantGreat Ormond Street Hospital Charity Aug 2016 - Sep 2016London/WokingCreated a framework for an organisation wide business planning function designed to ensure common planning processes, KPI's and clear accountabilities were consistently adopted in support of the Charity's objectives. -
ConsultantWorld Wildlife Fund Oct 2015 - Jul 2016Woking, England, United KingdomStrategy development and strategic planning to maintain day to day organisational operations aligned to corporate goals and KPI's. -
Head Of Marketing And Customer Strategy And DevelopmentThe Aa Sep 2007 - Sep 2015BasingstokeMember of the senior leadership which managed the growth of the AA business from £275M to £425M EBITDA. Led a team of 35 people to deliver transformational brand, customer experience and retention programmes for the AA’s 4M member base. Additionally responsible for the AA Group’s marketing services provision. Recent achievements include delivery of ;- Revolutionary new membership proposition and online engagement program. - Brand re-positioning and customer journey redevelopment across multiple touchpoints - Marketing and customer service campaigns to drive retention, cross and up sell- Multi–media brand building program with £10M investment. - Overhaul of the AA’s marketing services provision from creative services to production
Liz Henderson Skills
Liz Henderson Education Details
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Geography -
Diploma Of Marketing -
Ma Hons Geography
Frequently Asked Questions about Liz Henderson
What company does Liz Henderson work for?
Liz Henderson works for Cranfield Trust
What is Liz Henderson's role at the current company?
Liz Henderson's current role is Volunteer Management Consultant.
What is Liz Henderson's email address?
Liz Henderson's email address is li****@****eaa.com
What is Liz Henderson's direct phone number?
Liz Henderson's direct phone number is +187054*****
What schools did Liz Henderson attend?
Liz Henderson attended The University Of Dundee, Diploma Of Marketing, The University Of Dundee.
What skills is Liz Henderson known for?
Liz Henderson has skills like Strategy, Marketing, Marketing Strategy, Customer Insight, Direct Marketing, Management, Customer Experience, Customer Retention, Brand Development, Segmentation, Market Research, Proposition Development.
Who are Liz Henderson's colleagues?
Liz Henderson's colleagues are Stephen Cahill, Marie Langan, Geoff Clarke, Dr Huw Evans, Paul Rodgers, Robin Richmond, Phil Lynas.
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