Liz Hester Email & Phone Number

Raleigh, Nc, Us

Raleigh, North Carolina, United States

Responsible for strategic marketing, digital content strategy and communications for consulting and investment banking firm focused on engineering and construction. Joined to lead a corporate rebranding and website overall to modernize 65-year-old firm and reintroduce the brand as an innovative professional services partner to those in the engineering and construction industry.- Establish and execute strategic planning and go-to-market messaging, taking corporate business priorities and… Show more Responsible for strategic marketing, digital content strategy and communications for consulting and investment banking firm focused on engineering and construction. Joined to lead a corporate rebranding and website overall to modernize 65-year-old firm and reintroduce the brand as an innovative professional services partner to those in the engineering and construction industry.- Establish and execute strategic planning and go-to-market messaging, taking corporate business priorities and implementing them in various business lines. Help establish corporate marketing priorities, advertising strategy and content campaigns to reach various audiences across engineering and construction.- Partner with business leaders to develop content and marketing strategies to achieve business goals and sell products and services. Work with thought leaders to develop industry-leading content that helps solve business challenges.- Develop new website, including strategic vision, user experience, content and search functionality, bringing in more than $10 million in opportunities in 18 months.- Write, edit and coordinate design for more than 50 content pieces annually, resulting in hundreds of thousands of LinkedIn engagements and more than 50% increase in web traffic per year.- Manage design team, overall brand presentation in the market and corporate rebranding (2021). Review materials for brand compliance and advise on visual and written presentation.- Responsible for budget and marketing team strategic planning. Show less

Raleigh-Durham, North Carolina Area

Self-employed marketing and communications professional with extensive experience in strategy, digital marketing, planning, content marketing, writing and editing.- Contract marketing professional with Fortune 500 clients. Projects include digital marketing strategy and execution, content development, public relations, brand building, communications, search engine optimization and web content.- Developed strategic messaging and communications plans to fit clients’ objectives and… Show more Self-employed marketing and communications professional with extensive experience in strategy, digital marketing, planning, content marketing, writing and editing.- Contract marketing professional with Fortune 500 clients. Projects include digital marketing strategy and execution, content development, public relations, brand building, communications, search engine optimization and web content.- Developed strategic messaging and communications plans to fit clients’ objectives and create clear branding.- Worked with senior leaders to develop and execute overall communications strategy across channels. Show less

Greater New York City Area

Responsible for all aspects of internal and corporate communications for executives.- Managed a six-person team who planned and executed communications for businessareas including wealth management, operations, technology and human resources.- Worked across businesses with partners including marketing, advertising,external communications, events, and sponsorships to create consistent messaging.- Executed content strategy across digital and in-person channels.

Greater New York City Area

News reporter for global media company covering the financial services industry and economic crisis for a sophisticated global audience.- Covered JPMorgan Chase, U.S. regional banks and initial public offerings as part of a 20-person reporting team.

Ms

Education record

B.S.