Member of the Leadership Team Hearth and SoulResponsible for Marketing of bricks and mortar stores- as well as websiteResponsible for Hearth and Soul Brand Marketing Strategies, budgets andquality ensuring timely, on brand, relevant marketing and eventing planning andexecutionSupervise Social Media Strategy Ensure Engagement with Community Friends social messagingSupervise Influencer relationsPlan and Manage Advertising Strategy and develop Ad CreativeManage photographyDevelop and track marketing budget and performanceManage media relations and Public Relations outreachResponsible for email marketingResponsible for company graphic design

Design graphics used company wideLead company ad design Plan and manage social media strategy Plan and manage advertising strategy and develop ad creative – print, outdoor, newspaper, radio, etcManage community outreach and community relationship building: non-profit partners, fitness partners, artist partners, otherManage event planning: outreach, marketing, and all details start to finish Develop and engage community partnershipsBuild and maintain influencer relationships Manage PR FirmResponsible for any graphic design needsManage in-store photographer and manage photo shootsDevelop and track marketing budget and performanceLead weekly marketing meetings and participate in management meetings weekly and monthlyResponsible for creation and execution of weekly email marketing campaigns

Plan and manage social media strategy Plan and manage advertising strategy and develop ad creative – print, outdoor, newspaper, radio, etcManage community outreach and community relationship building: non-profit partners, fitness partners, artist partners, otherManage event planning: outreach, marketing, and all details start to finish Develop and engage community partnershipsBuild and maintain influencer relationships Manage PR FirmResponsible for any graphic design needsManage in-store photographer and manage photo shootsDevelop and track marketing budget and performanceLead weekly marketing meetings and participate in management meetings weekly and monthlyResponsible for creation and execution of weekly email marketing campaigns

• Actively work with hundreds of customers creating custom designs, and logos• Recruit and manage schedules, clients, and creative production• Utilize Adobe Photoshop, InDesign, and Illustrator to deliver timely, on brand imagery• Independently launched custom apparel business, Penny Lane Press• Manage social media marketing and promotional advertising as well as business finances

• Create social content calendar and marketing materials • Engage with customers and spread brand awareness• Interpret and analyze social analytics • Complete weekly advertising and marketing training sessions• Manage social and business accounts• Work as the brand representative to commercial business partners• Coordinate local marketing events

• Organized displays to maintain store visual appeal• Engaged customers to promote merchandise• Assisted in store floor resets and window displays

• Designed images displayed on website and social media outlets• Created design work for print and digital sales marketing campaigns using Adobe Suite• Assisted in creating designs for the Mamie Ruth fall 2019 collection• Constructed summer window displays• Contributed in the launch of ambassador and influencer program• Facilitated building and running of vender booths at Bonnaroo and Firefly Music Festival

• Recognized as #1 advertising agency in Florida• Collaborated with team to delegate and accomplish tasks • Created designs for agency client’s advertisements• Used Adobe Photoshop to retouch images for print and web campaigns• Attended and took notes in meetings with art director and reported back to team

• Created designs for Coton Colors product lines• Created and implemented organizational system for photos and designs • Created and implemented organizational system for warehouse inventory • Assisted in the execution of photo shoots• Edited photos for website and print materials