Contract role to lead development of a new membership product offer to increase income, acquisition and retention of members and align with the new business strategy. Wrote detailed analysis of existing membership including income and profitability, gained views of internal and external stakeholders and facilitated process for decision to be taken to Board for approval.

Freelance/contract roles managing projects including: - moving image, print collateral and events for €3m employee engagement campaign to 52,000 employees worldwide at an international mobile broadband infrastructure company- brand identity for a new internal brand training programme and a corporate story BBC Worldwide- EY sustainability report and audit reform campaign ideas- reports and infographics for commercial real estate agents- brand advertising and event merchandise for a wine merchant

Led projects across a wide variety of clients including: - the creation of sub-identities and guidelines for the British Library- brand positioning, naming and visual identity for MQ, a new mental health research charity- brand audit, positioning and visual identity for oil company Comma- audit and positioning for a borough council looking to attract inward business investment- new business pitches

Led projects including:- rebrand for investment organisation, 3i, producing brand and tone of voice guidelines, templates and user guides; - brand positioning and launch toolkit for the University of Liverpool; - brand positioning and identity for an NHS partner organisation; - brand guidelines for the language training division of Pearson and new business pitches.

Led brand and internal communication projects for clients including: Barclays, HSBC, KPMG, LGIM, RBS, and law firm Mayer Brown, including: - re-brand from audit to launch to enable Swiss asset managers, Lombard Odier, to stand out from its competitors, but fit in with the rest of the bank. - campaign identity and launch website to highlight the skills and expertise of KPMG’s Solvency II team, including filmed interviews, as well as the content and design of downloadable reports. - graduate recruitment campaign identity delivered across print, advertising and event collateral, conducting focus groups with trainees and the graduate recruitment team at Mayer Brown. - employee engagement projects to promote CSR activity at Barclays and a new way of working for HR staff at HSBC.

- led a project to consolidate two commercial brands owned by the UK’s leading road safety charity into one consistent identity- collaborated with Head of Training to manage the development of new e-products from concept, through development, to bring the offering more in-line with the new brand identity

- managed projects to create best practice brand identity, with teams of senior managers, external agencies and internal creatives across the UK, Finland and the US- projects included an identity film to bring a new sub-brand to life to inspire approx 60,000 staff worldwide and numerous creative agencies; a new identity system to standardise and harmonise all sales box materials to promote services including maps and games

- led team to develop and roll-out new brand identity from research and brand audit through to the roll-out across 300 touch points- project was shortlisted for the Corp Comms ‘Best Rebranding Exercise Award 2007’ - improved response rates to advertising and increased student intake- led communications for the office relocation to 140 staff and 140,000 members and stakeholders worldwide

- secondment to lead membership retention communications during the development and implementation of a new compulsory CPD scheme for 45,000 full and fellow members

- wrote media relations strategy, marketing materials; and co-manage the Annual Report- responsible for a £500k/year contract to produce the membership magazine, with a circulation of 110,000, as well as the 2004 contract tender review and induction of a new publisher