Liz Hyde Email & Phone Number

Bend, Oregon, United States

-Surpassed Weekly Active User goal by 22% for the launch of Etsy Seller, a new native app to help sellers manage their shops anywhere, by delivering new value in video editing and listing management-Grew Etsy Seller weekly listing volume by 9.6% through key feature launches, such as copy and renew listings-Drove a 14.2% increase in new installs by collaborating with marketing partners to implement an app banner to target mobile web and desktop sellers-Conducted data analysis and user research to create post-launch product vision and strategy and aligned stakeholders around largest opportunities

San Francisco, Ca

• Owned vision, strategy and execution for global entry points such as global navigation, category hub pages, registration and sign in experiences• Increased mobile interaction rate by 182% and registration conversion by 374% with the launch of our new consumer-centric global navigation• Migrated and consolidated seven distinct registration and sign in experiences to a single, distributable component• Created a continuous test and learn experimentation cycle for registration growth• Onboarded and mentored new product managers

Emeryville, California

• Led development and launched cross-platform integrated real estate search and agent experience for affinity partners, which improved conversion rate by 23%• Drove product vision and strategy as a member of the Product Leadership Team• Overhauled product, operations and engineering workflows to maintain a legacy platform, and increased ticket velocity by 41%• Mentored junior product managers, providing guidance and constructive feedback• Featured presenter on digital lead delivery at the 2019 Cartus Broker Network Conference

San Francisco, California

• Drove 38% of our 2017 mortgage loan volume through improvements to our rate quote and loan pre-qualification experience, SindeoOne• Increased loan pipeline growth by developing co-branded landing pages and API endpoints for personal finance and real estate websites• Implemented agile process, JIRA, and new workflows to increase velocity and visibility in our development process through collaboration with engineering leadership• Facilitated design sprints and brainstorming sessions, creating testable prototypes to help solve complex problems• Managed two product designers and both local and remote engineering teams

San Francisco Bay Area

• Researched, designed and built functional specs for web and mobile application

San Mateo, Ca

• Led a five-person agile team, increased project completion and customer satisfaction for marketing and acquisition deliverables• Increased web conversion rate by 26% in a quarter through design, UX and SEO improvements • Cut event costs by 35% by implementing a metrics framework• Drove activation for Opes Advantage real estate analysis software

San Francisco, Ca

• Acquired and retained credit card customers in Gap and Banana Republic Factory Store channel• Influenced product roadmap priorities by creating effective KPI reports• Increased retention of 600K customers with weekly A/B tested email campaigns• Owned $3MM budget and achieved <1% variance quarter-over-quarter

San Francisco Bay Area

• Hired by B2B and B2C companies to improve acquisition, retention and revenue• Conducted quantitative and qualitative research for customer personas• Implemented Google Analytics to evaluate effective SEO and SEM tactics

San Rafael, Ca

• Drove acquisition of new executive clients for boutique financial planning firm• Designed visual client reports that increased yearly conversion by 32% and acquired $25MM in new client assets

San Francisco, Ca

• Planned and executed fundraising campaigns for political and non-profit clients

Bachelor Of Arts, International Relations And Spanish Language

Activities and Societies: OASIS, Model UN, School of International Studies student panelist• Magna Cum Laude • Recipient of the 2005.

Product Management Certificate, Pmc, Product Management

• Completed intensive training to deepen product skills and knowledge • Created a comprehensive proposal to refresh Square’s merchant.