MSc Psychology

The Invest|R Group is one of the highest-growth and most innovative recruitment groups in the UK. The group is on a rapid, sustainable programme of value creation through investment and continuous organic expansion and the Group, which was created in 2012 when SF group made their first acquisition, now incorporates eight major recruitment brands.

• Complete P&L responsibility for the Tesco and OneStop accounts (£36m) - August 2011-August 2012. • Complete P&L responsibility for the Asda account (£22m) - April 2010-August 2011• Complete P&L responsibility for the Sainsbury’s and Waitrose accounts (£15m) - February 2006-March 2010, including 12 months maternity leave.o Generated and responsible for, annual sales plan across +20 sku’s o Devised and implemented annual promotional plans in line with internal and external strategic objectives. This included sole responsibility for A&P budget, negotiating terms, pre and post evaluation and generating bespoke, creative on-pack solutionso Delivered NPD listings, negotiating commercial package which exceeded margin targets. Agreed and managed supporting in store program o Secured regional & fascia promotional plans driving customer centric activity and incremental smaller pack growth for the Tetley brand o Worked collaboratively with the customer marketing and marketing teams to deliver a tailored customer plan which delivered against internal commercial objectives and external category needso Worked with internal and retailer supply teams to optimise forecasting accuracy and maintain exceptional service levels o Managed and supported direct reports

• Headed team that secured category partnership status with Tesco’s. Managed a complete category review program - implementing recommendations on range, space and layout based on category analysis, sectorisation, and purchase decision trees. Increased Tetley’s portfolio from 7 to 24 sku’s, growing category sales by 5% against a static market and branded sales by 24%Managed a trial testing both regional and fascia range variations, improving Tetley’s presence in Tesco Express and consequently growing sales by 15%• Managed and responsible for entire £1m trade marketing budget. Devised and developed an in store program to support the Tetley Decaf re-launch. The plan included a £100k wet sampling campaign, FSU's, competitions at fixture and retailer magazines. The successful re-launch resulted in the Tetley brand becoming the #1 decaf tea in the marketplace. Developed and managed a bespoke on pack promotion for Sainsbury’s including a comprehensive in store support package. The unique offer drove sales by 18% for that specific pack.

Managed the £350m tea category relationship across two leading grocery accounts, Sainsbury’s and Morrison’s. This included annual range reviews, sector reviews, gap analysis and performance tracking and reporting.Other key projects include:• Point of purchase education - SainsburysWorked with POP agencies and Sainsburys to develop an in-store concept that educated shoppers at fixture about the virtues and variances in tea. Objective was to differentiate and to interrupt ‘habitual’ purchasing. Saw sales growth of +8% in a static category• Delivered the first regional hot beverages plans – MorrisonsDevised and developed a compelling range rationale for hot beverages regionalisation. Trialled in first Scotland store and rolled out as stores came on stream. Delivered double digit category and brand growth• Managed a £200k trade marketing budget to support the launch of 12 new ‘Tetley Special Teas’. – Tesco, Sainsburys and MorrisonsManaged internal and external agencies to develop and implement a variety of point of sale materials, including in store sampling, magazine adverts and on fixture mechanics• Launched ‘Tetley T Solutions’, a category management program which includes range and layout recommendations targeting the convenience and cash & carry sector.

Assistant Category Manager – Adult Soft DrinksNew Product Management – Managed the launch of the first, own label energy drink into the US market. Managed all the project stakeholders, working closely with internal resources (R&D, Planning & Export), plus external organisations (Repro house and Design agency).Responsible for the project through each stage of the new product process. The project took 3 months to complete and in its first year generated an incremental £1.5m turnover.Full category management responsibilities for all, adult soft drinks. Developing strategies and range recommendations through a process of data extraction and analysis to identify market trends. Recommendations ranged from simple gap analysis, to complete range and product innovation.