Liz Irvine Email & Phone Number

Burke, Va, Us

Washington, District Of Columbia, United States

Washington, Dc

• Collaborates with the account services team to execute strategic marketing plans• Ensures brand and messaging consistency throughout campaign deliverables• Researches and recommends appropriate marketing channels and delivery tactics• Performs primary and secondary, quantitative and qualitative marketing research• Tracks results and analytics, makes appropriate course corrections• Ensures longer-term functional objectives are translated into shorter-term tasks

Tysons Corner, Va

• Developed and implemented strategic national marketing plans in alignment with overall firm strategies and the Higher Education specialized practice business plan• Developed demand generation, cross-selling, branding, and communication strategies, and used the necessary tactics to execute the marketing plans• Managed budget and reported on activities and results to demonstrate marketing contributions to the practice’s goals and MROI of initiatives• Managed effective relationships with associations, press, and other key strategic partner contacts• Managed a wide range of marketing activities such as webinars, events and sponsorships, message development, speaking opportunities, email and direct mail campaigns, advertising, communications, public relations, social media, content marketing, thought leadership, and inbound marketing• Led the development and promotion of industry-focused content and thought leadership materials, such as white papers, articles/alerts, case studies, and client testimonials in conjunction with subject matter experts

Reston, Va

• Managed projects from start to finish with internal partners and vendors agencies• Worked with internal customers to plan the creative, logistics, and execution for exhibits, shows and conferences• Worked with multiple vendors (exhibit house, show management, online event vendors) to book show space, manage housing, warehousing and inventorying of exhibit properties, development and execution of events• Ensured there is a clear plan to generate new leads for the organization from the event• Conducted research, makes site visits, and budgets the resources to help the marketing team make decisions about upcoming and new events• Assisted with managing on-site setup, teardown and production as necessary• Managed event related assets and properties including storage, distribution, refurbishment, procurement, etc

Arlington, Va

• Assisted the Director in the conceptualization of overall educational program content for NAFCU’s conferences and live webcasts, including speaker selection, negotiation, and contracting• Collaborated with other members of the Events & Education team in the planning and development of all of the NAFCU’s educational programs, conferences and live webcasts, including event operations and logistics (registration, exhibits, special events, speakers’ provisions, and on-site activities)• Performed onsite duties, including but not limited to: delegate registration, coordination of breaks/meals, working with hotel staff (A/V, concierge, catering, etc.)• Worked with Yorktel and Articulate technologies to execute live virtual events• Developed and executed all phases of program development, including budgeting, booking, working with speakers before events on content and logistics, on-site management, and post conference/webcast follow-through, using project management software (Wrike)• Worked with the NAFCU Marketing team to ensure that marketing messaging and all marketing collateral related to educational activities (print, email, web, social) is accurate, complete, consistent and compelling• Used multi-touch marketing techniques to ensure attendance of qualified individuals to meet registration and revenue goals

Arlington, Va

• Managed association’s event, product and membership email marketing efforts, to include writing, formatting, testing, and tracking results of all marketing emails• Responsible for training all new staff on best email practices, including how to use the association’s email software• Responsible for developing marketing plans, marketing materials and post-marketing analysis for the association’s events, products and membership campaigns • Managed target lists for all emails and direct mail pieces• Managed association’s annual Vendor Directory publication by formatting listings, laying out content, and preparing for print• Responsible for the research and analysis of best email marketing practices, as well as other marketing trends• Managed the association’s awards programs• Responsible for providing the marketing department with support regarding projects, research and analysis, and execution of campaigns

Alexandria, Va

• Designed and composed the newsletter, meeting notices, Industry Directory and all promotional materials • Maintained all technical documents, surveys and reports • Provided meeting planning support for five conferences for 100 attendees each. Coordinated with venues, hotel conference services and catering departments, and managed reservations for each guest • Maintained member and nonmember database in Microsoft Access, email listservs, and company website weekly

Master Of Science, Integrated Marketing Communications

Activities and Societies: National Society of Collegiate Scholars, Institute for Human Dignity, Public Relations Student Society.

Bachelor Of Science, Journalism

Activities and Societies: National Society of Collegiate Scholars; Institute for Human Dignity; Public Relations Student Society.