Liz Keener Email and Phone Number

I work with boat manufacturers, suppliers, service providers and large dealership groups to provide their dealer networks with the education they need to be successful. As a member of MRAA's Leadership Team, I also help the organization strategize for future growth.

I work with boat manufacturers, suppliers, service providers and large dealership groups to provide their dealer networks with the education they need to be successful. As a member of MRAA's Leadership Team, I also help the organization strategize for future growth.

Manage the Marine Industry Certified Dealership (MICD) Program Manage the MICD Continuous Certification Program

Work with the Director of Education to select and develop education content for the Marine Dealer Conference & ExpoWork with the Director of Education to select and design education content for the Marine Industry Certified Dealership Continuous Certification programWork with subject matter experts to form MDCE seminars, workshops and keynote presentationsExecute on-site education at the MDCEAnalyze on-site and online education and post-event surveysWrite and edit course descriptionsWork with the marketing team to market the MDCE

Using my 10 years of experience in content production in marketing, magazine publishing and newspaper publishing, I can craft content for your company.

Wrote press releasesWorked with public relations company to disseminate firm newsEdited attorney-written articles monthlyPosted firm news, articles and events on Facebook, Twitter and LinkedInLaunched the firm’s first Instagram account in mid-February 2018Developed and edited attorney bios for the firm’s website and for business development effortsUpdated firm’s external website at FredLaw.com and SharePoint intranet siteDeployed news and event emails weekly through VutureProduced firm videos for external and internal audiences

I was the senior editor of Boating Industry, a trade magazine for the marine industry. I reported on the marine industry through Boating Industry’s various media, including in the magazine, blog, website and twice-weekly e-newsletter. I was also involved in Boating Industry's Top 100 dealer program and the Marine Dealer Conference and Expo (MDCE).

I was the senior editor of Powersports Business, a trade magazine for the powersports industry. I started as the associate editor in October 2010, was promoted to managing editor in December 2012 and was promoted again to senior editor in February 2017. I reported on the powersports industry through Powersports Business’ various media, including in the magazine, blog, website and twice-weekly e-newsletter. I managed PSB's social outreach with Facebook and Twitter pages and a LinkedIn group, each of which grew followers by 17% or more in 2016. I also launched the Powersports Business Instagram page. I also served as the lead editor on the Powersports Business Market Data Book each year from 2014-17. Powersports Business is known for its exclusive national dealer surveys and in-depth industry analysis.

Served as editor of a bimonthly fine living magazine targeted at the affluent residents of the Chippewa Valley. Created a storyboard for each issue of the magazine.Assigned stories to freelancers.Wrote stories, photographed and compiled a community calendar for each issue.Copy edited freelancers' work.Worked with the graphics designer to create a finished product.

Completed research and interviews to write feature, hard news, soft news and breaking news stories for the print edition of a daily newspaper and its website. Followed two main beats and completes general stories as necessary. Copy edited work of myself and other writers.Designed news pages, including the front page. Updated the Chippewa.com website daily, also helped transition the editorial department into a new web format.Updated social media websites Facebook and Twitter for the newspaper and myself, also created the Facebook page.Led the newsroom into mobile news.Photographed and edited photos for features, news stories and standalone placement.

Served as a general assignment reporter for a daily newspaper. Researched, interviewed for and wrote news and feature stories as assigned.