- Overseeing all PR efforts at Prim + Co, including strategic direction and execution of high-impact public relations campaigns, ensuring alignment with corporate objectives and brand values.- Directing a dynamic team of account supervisors and publicists, fostering a collaborative environment to drive innovation in PR strategies and tactics, while mentoring team members for professional growth and success.- Formulating comprehensive PR strategies, leveraging deep industry knowledge and insights to enhance brand visibility and reputation, and effectively managing resources for optimal campaign outcomes.

- Manage multiple accounts across a variety of industries, including lifestyle businesses, restaurants, applications and residential, with a focus on delivering exceptional public relations strategies that help clients achieve their goals.- Develop and implement crisis communication strategies for clients, ensuring that all communications are timely, accurate and effective in protecting their reputation.- Secure placements for clients in various media outlets, leveraging strong media relationships and effective pitching skills to maximize exposure and drive results.- Lead a team of public relations professionals, providing guidance, mentorship and support to help team members develop their skills and achieve their goals, while also fostering a culture of collaboration and teamwork.- Monitor media hits, viewership and estimated value using Muckrack, providing clients with detailed reports that demonstrate the effectiveness of their public relations efforts and help inform future strategy.

- Facilitated media inquiries and developed and executed public relations strategies for all nine restaurants and one food hall, resulting in increased media coverage and heightened brand awareness.- Formulated and executed media pitches and strategies locally and nationally, resulting in numerous high-profile media placements and increased media exposure for the restaurant group.- Led the crisis communications strategy during the COVID-19 pandemic, when the restaurant group became one of the first in the country to require proof of vaccination for guests. Successfully managed the situation and maintained positive relationships with customers and the media.- Led a successful public relations campaign to promote Bonanno Concepts' innovative employee mental health program, resulting in millions of views on air and online, both locally and nationally. Helped to establish Bonanno Concepts as a leader in promoting employee wellness in the restaurant industry.- Created compelling video content for Bonanno Concepts' YouTube and social media channels, effectively engaging with customers and driving increased brand awareness and engagement on digital platforms.

- Anchored 4 p.m. Friday news- Collaborated with photojournalists to create compelling TV and digital content- Delivered live shots from across Colorado on wide variety of topics- Communicated with sources about developing stories

- Reported on the number one morning show in Denver - Filled-in on the anchor desk on weekdays and weekends - Produced "news of the day" stories every morning- Set up enterprise stories to air in future shows

- Filled-in on the morning anchor desk and the noon newscast- Reported from 4:30 a.m. - 10 a.m. on a variety of topics, depending on the news of the day- Had to digest information quickly, sometimes within less than five minutes, before going on television to convey stories articulately to our viewers- Produced stories after my live shots that would air in later shows

- Anchored the show's live coverage- Reported from Democratic National Convention in Charlotte- Shot, edited, produced, and wrote day-turn packages for air

- Social media for the show (Twitter, Facebook, Wordpress)- Researched background info on all possible vice presidential candidates and found sources to speak about the candidate's personalities/backgrounds- Assisted production and research when traveling to each candidate's state for filming

- Wrote over 100 articles on breaking news stories for azcentral.com.- Checked sources during my shift to make sure we are reporting on all of the important breaking news in the area.- Spoke with PIOs to gather and/or confirm facts.(to see examples of my work, go to azcentral.com and search "Liz Kotalik")

- Helped develop the Court's first YouTube page. - Produced, filmed and edited videos. - Assisted the public relations department in handling the media during high profile cases.

- Assisted producers while they were in Phoenix filming an episode that focused on a local murder case- Filmed footage for "behind the scenes" online segments- Helped make interviews go smoothly and interview subjects comfortable.

The City of Phoenix's education channel airs both educational programming and student reports that highlight unique places and events in Phoenix, as well as the accomplishments of young people and local school districts. - Produced, filmed and edited videos for broadcast and the channel's YouTube page. - Performed standups. - Gained interviewing and storyfinding skills.