Director Of Media Services / Account Executive
Current- Lead the development and execution of comprehensive media plans, aligning with client objectives, target audiences, and budgets. - Manage a creative team, providing guidance and mentorship to ensure optimal performance and client satisfaction. - Build and maintain strong client relationships as a trusted advisor and strategic partner resulting in yearly renewals across all clients. - Monitor campaign performance, providing strategic insights and recommendations to optimize… Show more - Lead the development and execution of comprehensive media plans, aligning with client objectives, target audiences, and budgets. - Manage a creative team, providing guidance and mentorship to ensure optimal performance and client satisfaction. - Build and maintain strong client relationships as a trusted advisor and strategic partner resulting in yearly renewals across all clients. - Monitor campaign performance, providing strategic insights and recommendations to optimize results including increased Meta impressions and clicks by over 300% year over year, achieved a remarkable growth of over 100% in Programmatic impressions year over year, reduced CPC (Cost Per Click) by more than 50% year over year and improved Meta CTR (Click Through Rate) by more than 40% year over year. Show less