Liz Lupton Email & Phone Number

Boston, Massachusetts, Us

• Built and launched a transportation management system and post-shipment customer experience to support CarGurus Buy Online (CGBO), a new product connecting thousands of car dealerships to millions of monthly car shoppers, enabling them to buy a used car fully online and have it delivered to their driveway.• Owned full development lifecycle across 2 scrum teams, including concept and ideation, technical requirements, operational execution, go-to-market planning, measurement and results analysis.• Influenced and led multiple engineering teams to build an order system to drive the consumer experience, consumer and dealer communications, and data analytics for CGBO. Developed a playbook post-launch to enable seamless operation with minimal oversight.• Drove new data processes that have become the gold standard for data engineering, pipelines, and visualization, earning recognition from the CTO at the company-wide all-hands.• Leveraged the transportation management system to reduce logistics costs by 3% while maintaining a 90% Delivery CSAT score.

Boston, Ma, Us

Boston, Massachusetts, Us

(Full-time employment as part of my MBA degree.) Created and managed the roadmap for triggered communications. Supported the product & experience team as it migrated off a legacy native platform onto a new native platform. • Led a "build or buy" analysis, recommended a third-party vendor saving $30K in operational costs (in the first year) as well as improving the CX and customer service metrics. • Conducted a deep-dive analysis of customer behavior using SQL in both happy and non-happy path scenarios. Generated hypotheses that reshaped the triggered communications cadence to be more user-friendly and reduce contact volume. • Prioritized engineering based on customer journey, business requirements, and financial viability. • Ensured delivery of user-first product by conducting final ticket review and approval. Highlights included:• Partnering with senior engineers to plan for 2018 capital expenditures. • Communicating the value of new product features in company-wide webcasts and demos. • Presenting my roadmap and KPIs to the senior leadership team, including Zipcar's president. • Increasing revenue by $100K by moving members off of expired promotional rate plans by working with engineers, marketing, and legal.

Boston, Massachusetts, Us

As a manager of media relations and member of the external affairs team, I showcased to the world what makes Berklee the premier college for careers in contemporary music. I began at Berklee as a traditional publicist, garnering media placements ranging from the front page of the Boston Globe to CNN and Rolling Stone, and later focused on integrated marketing and communications. The common thread woven through my Berklee career was demonstrating Berklee's value to prospective students, their parents, and donors by showcasing different aspects of the Berklee experience to support the college's strategic goals. Some highlights of my time at Berklee include:• Managing the communications strategy for the Berklee India Exchange, a focused area of study at the college, including mission statement crafting, positioning, web content management, and publicity. • Connecting to new audiences through social media management of the college's Twitter and Snapchat accounts. • Increasing brand cohesiveness by co-leading an internal communications change management initiative. • Managing the department's internship program, including hiring and managing 3-9 direct reports. • Strengthening and protecting Berklee's brand by closely overseeing the production of the first documentary series ever filmed about Berklee students. • Serving as a spokesperson for the college. I directed media outreach in Chennai, Delhi, and Mumbai from a post alongside Berklee's president, and I led an English and Spanish-language PR campaign from a post at the Panama Jazz Festival.

Contributed to a 21% increase in viewership of the 2010 Olympic Games by co-leading a grassroots public relations campaign to drive new traffic to NBC Universal’s broadcast of the 2010 Olympic Games. Reached 543M people in earned media through the strategic storytelling of the athletes' off-field interests - knitting, tattoos, dogs, cosmetics, fashion, etc. - to engage new fans to tune in to the Olympic Games.

Boston, Ma, Us

• Advised clients from a range of industries, from healthcare to private aviation. • Developed and implemented strategic communications plans for over 20 clients representing a wide range of industries, from healthcare to hospitality and private aviation. • Led crisis communication preparedness and messaging for a global fractional jet ownership company.

Boston, Ma, Us

Assisted senior staff with communications plan development to clients, delivered work product to clients. Conducted research and campaign analysis using third party sources.

Washington, Dc, Us

Congratulations, you've now read almost my entire LinkedIn profile and find yourself in the depths of my internship experience. Here's a funny story for you. When I was an intern at PVA, I placed a story with the Atlanta Journal-Constitution about an athlete competing in the National Veteran Wheelchair Games. The journalist called and said she liked something I wrote in my pitch and asked if she could quote me. I, of course, complied. She asked what my title was for the quote. "Um...I'm an intern," I said, completely caught off guard. She cracked up, and we decided on "spokeswoman." I got great experience at PVA. While I was there, I published a by-lined story for Boys' Life and a cover story for the organization's own publication. I pitched a lot of human interest stories and made placements on CNN and with the LA Times, AJC, Tampa Tribune, and the Orange County Register. I prepped athletes for an appearance on Fox News, and I even got to travel to the games to do on-site publicity both summers I worked for the PVA.

Washington, Dc, Us

Master Of Business Administration (Mba), Business Administration

Education record

Bachelor Of Arts (B.A.), Communication, Spanish