Liz Meade is the director of project and media management for Big Machine Label Group, a subsidiary of HYBE America. Spearheading PR and marketing efforts for BMLG’s rock and pop imprints, she oversees a diverse roster that includes iconic acts, such as Dolly Parton, Sheryl Crow, and Mötley Crüe, as well as rising talents, like Platinum-selling artists The Struts and Badflower. Prior to joining Big Machine, Meade was at the helm of Threebrand Media, an award-winning independent publicity firm that the Belmont University School of Music alum founded in 2011. Launched with GRAMMY®-nominated country music artists David Nail and Joey + Rory heading up their roster, Threebrand Media began meeting a need for pop music representation in the Country Music Capital of the World, with campaigns for breakout stars, such as Sam Ryder, Leland, and Peter Manos. Meade continues to be a constant advocate for Nashville’s pop and rock music communities, with her personal expertise featured in Entertainment Weekly, the Nashville Scene, and Local Wolves, while also being a regular contributor to No Country for New Nashville and Nashville Pøpsquad.