Liz Mijares

Liz Mijares Email and Phone Number

Content Strategist; Marketing and Communications Specialist @ Synergraphic Design Pte Ltd
singapore, singapore
Liz Mijares's Location
Singapore, Singapore
About Liz Mijares

As a content strategist and marketing professional, I aim to enhance your brand's visibility and drive business growth. My expertise covers a wide range of marketing disciplines, including integrated marketing, website development, content strategy and creation, CX/UX, digital marketing & social media, PR/event management, collateral development, and internal branding.I specialize in the following areas: Integrated Marketing Solutions: Crafting cohesive strategies that seamlessly blend branding, digital marketing, and customer experience optimization to amplify your brand presence. Website Development and Management: Building user-centric websites and managing their ongoing optimization to ensure an engaging online presence that converts visitors into customers. CX and UX Marketing: Focusing on enhancing customer satisfaction and loyalty through strategic customer experience and user experience marketing initiatives. Digital Marketing Services: Leveraging the power of digital platforms for targeted advertising, content marketing, email campaigns, and community engagement to expand your digital footprint. Social Media Management: Developing and executing social media strategies to foster meaningful connections with your audience and drive brand advocacy. Data-driven Insights: Harnessing market research, data management, and analytics to drive informed decision-making and optimize marketing efforts for maximum impact. Public Relations and Event Management: Creating compelling narratives, managing media relations, and orchestrating impactful events to boost brand visibility and reputation. Collateral Development: Designing captivating marketing materials and content that resonate with your target audience and communicate your brand's value proposition effectively. Business Development Support: Identifying growth opportunities, nurturing client relationships, and implementing strategies to expand your market reach and drive revenue growth. Internal Branding Initiatives: Engaging employees as brand ambassadors through internal branding campaigns that align their values with your brand ethos, fostering a culture of brand advocacy.

Liz Mijares's Current Company Details
Synergraphic Design Pte Ltd

Synergraphic Design Pte Ltd

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Content Strategist; Marketing and Communications Specialist
singapore, singapore
Employees:
15
Liz Mijares Work Experience Details
  • Synergraphic Design Pte Ltd
    Marketing Manager
    Synergraphic Design Pte Ltd Jan 2020 - Present
    Singapore
    OVERARCHING ROLES• Built Marketing Department structure, capabilities, and portfolio• Creates Annual Marketing Plans and sets goals• Oversees all marketing activities, from planning to execution, progress and completionCATEGORIZED ROLES AND RESPONSIBILITIES• Digital Marketing inclusive of social media, content marketing, email marketing, niche and community marketing, digital advertising, website production and management, influence marketing• Data Management… Show more OVERARCHING ROLES• Built Marketing Department structure, capabilities, and portfolio• Creates Annual Marketing Plans and sets goals• Oversees all marketing activities, from planning to execution, progress and completionCATEGORIZED ROLES AND RESPONSIBILITIES• Digital Marketing inclusive of social media, content marketing, email marketing, niche and community marketing, digital advertising, website production and management, influence marketing• Data Management including managing content and media library, content database, customer database and targeted mailing lists• Market Research and Study including industry monitoring, looking out for new markets and new opportunities, innovation and testing• Media & Public Relations including corporate social responsibility, ABL, BTL, TTL advertising, press releases, media coverage• Events comprising of client events, public events, trade shows, tie-up events, workshops online and offline.• Collateral Development comprising of sales materials, corporate materials, product sheets, corporate gifts, company branding and media kit• Integrated Marketing including running integrated campaigns• Internal Branding including facilitating internal communications, employee engagement activities and company culture enhancement initiatives Show less
  • Singapore Red Cross
    Advocacy And Marketing
    Singapore Red Cross Jun 2018 - Dec 2019
    Singapore
    ADVOCACY, MARKETING and EVENTS• Manages advocacy and public education programmes and courses for SRCA• Plans, runs and manages camps and events under the Youth Development Centre, SRCA• Handles content production, editorial planning and content marketing• Facilitate digital and offline marketing campaigns communications• Facilitates general content production and content marketing, editorial planning and social media • Specifically in-charge of marketing for… Show more ADVOCACY, MARKETING and EVENTS• Manages advocacy and public education programmes and courses for SRCA• Plans, runs and manages camps and events under the Youth Development Centre, SRCA• Handles content production, editorial planning and content marketing• Facilitate digital and offline marketing campaigns communications• Facilitates general content production and content marketing, editorial planning and social media • Specifically in-charge of marketing for Singapore Red Cross Academy, International Services • Specifically in-charge of marketing for Secretary-General Office, Human Resources Department• Facilitates digital and offline marketing campaigns & communications• Develops growth opportunities for SRC in the areas of business, brand and marketingBUSINESS DEVELOPMENT• Develops growth opportunities for SRCA in the areas of business, brand and marketing• Facilitates business analysis & new markets entry, customer acquisition and retention Show less
  • Htl International Holdings Ltd
    Creative Content Producer, Corporate Communications
    Htl International Holdings Ltd Jun 2015 - Jan 2016
    Singapore
    • Creative writing • Editorial support to communication materials production • Brochures, press kits, emailers, websites, annual reports, catalogue, signages• Involvement in branding strategies and communications briefs
  • Ipsos Singapore
    Assistant Manager, Business Development & Marketing Communications (Apac)
    Ipsos Singapore Apr 2013 - Apr 2015
    Singapore
    • Website management and CMS (Content Management System) operation• Content production management• Editorial planning and content marketing• Digital and offline marketing communications• Marketing concepts and client servicing• Employer Branding• Employee Engagement• Internal and external communication materials (concept and design)• Email direct marketing• Editorial (newsletters and other company publications)• Press releases, powerpoint presentations… Show more • Website management and CMS (Content Management System) operation• Content production management• Editorial planning and content marketing• Digital and offline marketing communications• Marketing concepts and client servicing• Employer Branding• Employee Engagement• Internal and external communication materials (concept and design)• Email direct marketing• Editorial (newsletters and other company publications)• Press releases, powerpoint presentations, and infographics developmen• Socia media platform management• Event coordination• PR and media relations• HR Support (employee engagement, internal communications and employer branding) Show less
  • Affluent Trade Management Pte Ltd
    Content And Social Media Manager
    Affluent Trade Management Pte Ltd Nov 2009 - Apr 2013
    Singapore
    SOCIAL MEDIA• Social media campaign management • Digital and non-digital general marketing• Personal development program & job training implementation for the social media teamMARKETING & BRANDING• Branding and influencer marketing• Business partners relations, enterprises and organizations collaborations• Event management• PR activities and media relations • Marketing plans and strategies development and implementationBUSINESS DEVELOPMENT•… Show more SOCIAL MEDIA• Social media campaign management • Digital and non-digital general marketing• Personal development program & job training implementation for the social media teamMARKETING & BRANDING• Branding and influencer marketing• Business partners relations, enterprises and organizations collaborations• Event management• PR activities and media relations • Marketing plans and strategies development and implementationBUSINESS DEVELOPMENT• Business development• Overseeing the Philippine Team Performance • Data Analysis (Advertising, Sales, Marketing)• Supervision of team performances in terms of Great Game of Business• Website management, content management systems (CMS) & Customer Relations • Management systems (CRM)• Market research for business expansion and market penetration Show less
  • Affluent Trade Management Pte Ltd
    Marketing & Communications Manager
    Affluent Trade Management Pte Ltd Nov 2009 - Feb 2010
    Singapore
    • Writes and edits company articles, health articles, and marketing materials• Produces the editorial line up for monthly e-newsletters and email marketing • Facilitates news blasting• Writes online and offline ads• Determines and writes website content• Conducts topical researches
  • Smart Investor Pte Ltd | The Lexicon Group Ltd (Singapore Business Visitor And Smart Investor)
    Writer/Journalist
    Smart Investor Pte Ltd | The Lexicon Group Ltd (Singapore Business Visitor And Smart Investor) 2006 - 2008
    Singapore
    • Liaises directly with clients from different economic sectors• Writes news, lifestyle, entertainment, travel, profiler articles• Writes for ADS and advertorials (Concept and end-product)• Writes travel and feature stories, event listings, product & business listings• Writes Editor’s Note• Conducts researches for strict data-based articles • Prepares the pagination and editorial line-up• Covers various business and leisure; and government events• Conducts hotel… Show more • Liaises directly with clients from different economic sectors• Writes news, lifestyle, entertainment, travel, profiler articles• Writes for ADS and advertorials (Concept and end-product)• Writes travel and feature stories, event listings, product & business listings• Writes Editor’s Note• Conducts researches for strict data-based articles • Prepares the pagination and editorial line-up• Covers various business and leisure; and government events• Conducts hotel and dining reviews• Conducts interviews (CEO, General Managers, Chefs, Industry Leaders)• Handles overall editorial aspect of the magazine • Vetting and proofreading• Works closely with the Art Director for the overall look of the magazine• Has a wide-range and quality database contacts• Attends conferences and events • Works with other media, PR agencies, embassies, tourism boards, airline companies, hotels, serviced residences, property sector, government boards, shopping malls, F&B providers Show less

Liz Mijares Education Details

Frequently Asked Questions about Liz Mijares

What company does Liz Mijares work for?

Liz Mijares works for Synergraphic Design Pte Ltd

What is Liz Mijares's role at the current company?

Liz Mijares's current role is Content Strategist; Marketing and Communications Specialist.

What schools did Liz Mijares attend?

Liz Mijares attended Saint Louis University, College Of The Holy Spirit Tarlac.

Who are Liz Mijares's colleagues?

Liz Mijares's colleagues are Anusha Santosh, Ivan Lim, Josiah Tan, Jacqueline Cheong, Florence Ng, Sandy Foo, Sara Ang.

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