Liz O'Hara

Liz O'Hara Email and Phone Number

Director of Global Insights @ Abbott | Strategic Clarity, Market Research & Analytics, Servant Leadership @ Abbott
Liz O'Hara's Location
San Francisco Bay Area, United States, United States
Liz O'Hara's Contact Details
About Liz O'Hara

As the Director of Global Insights for Diabetes Care at Abbott, I lead a team of experts who deliver actionable and impactful insights to drive growth and innovation in a highly competitive and dynamic market. With over 20 years of experience in Consumer and Market Insights, I have a proven track record of developing and executing winning customer strategies for large and emerging brands across multiple categories and channels.My core competencies include qualitative and quantitative market research, analytics, strategic thinking, and servant leadership. I combine data and empathy to create a compelling strategic growth narrative that aligns and inspires cross-functional teams. I am passionate about unlocking the potential of my team and helping them achieve impossible things. I bring strategic clarity and an unflappable attitude to uncertainty, and deliver consistent in-market results ahead of internal expectations and competition.

Liz O'Hara's Current Company Details
Abbott

Abbott

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Director of Global Insights @ Abbott | Strategic Clarity, Market Research & Analytics, Servant Leadership
Liz O'Hara Work Experience Details
  • Abbott
    Director Of Global Insights, Diabetes Care
    Abbott Jan 2022 - Present
    Abbott Park, Illinois, Us
    Lead the Global Market Insights organization for $5B diabetes tech brand FreeStyle Libre. Responsible for global learning agenda across Competitive Insights, Market and User Experience Research, and Measurement & Analytics.
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  • General Mills
    Consumer And Market Intelligence Director Meals And Baking Solutions
    General Mills Jun 2021 - Dec 2021
    Minneapolis, Minnesota, Us
    Led the insights team for the Meals and Baking division which spans 10 brands operating in 15+ categories and delivers $4B in sales. Developed the consumer learning agenda and guided its application among cross functional team members. Coached Senior Managers and their teams of experts across research disciplines ranging from analytics to empathy, brand strategy, and product / package innovation and renovation.
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  • General Mills
    Head Of Consumer And Market Intelligence, Natural & Organic Operating Unit
    General Mills May 2018 - Jun 2021
    Minneapolis, Minnesota, Us
    Lead the insights team for Annie’s, Cascadian Farm, Muir Glen, and Epic brands. Drive category depth and insight across the businesses that results in share leading growth and has positioned General Mills as the 2rd largest natural and organic food company in the US.Drive brand strategy via rich consumer and cultural empathy and analytics which shows up across innovation, marketing campaigns, and the day to day business. Provide thought leadership and methodology expertise to my team which spans primary and secondary research.
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  • General Mills
    Sr. Consumer Insights Manager
    General Mills Feb 2018 - May 2018
    Minneapolis, Minnesota, Us
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  • General Mills
    Consumer Insights Manager
    General Mills Jan 2014 - Feb 2018
    Minneapolis, Minnesota, Us
    Held a variety of roles ranging from Snacking Innovation, Global Innovation Acceleration, and Annie's brand
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  • General Mills
    Consumer Insights Sr. Associate
    General Mills Jun 2010 - Dec 2013
    Minneapolis, Minnesota, Us
    Managed advertising strategy and research for Honey Nut Cheerios. Uncover the underlying motivations of consumers in order to provide product, strategy, and promotion guidance. Previously, provided category and channel expertise to the General Mills convenience store team and key retailers.
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  • General Mills
    Consumer Insights Associate
    General Mills Apr 2007 - Jun 2010
    Minneapolis, Minnesota, Us
    Led in-market experimentation, involving virtual store and real world market research. Point of expertise on virtual store research for General Mills. Comprehensive experience in central location virtual store testing and established point of view on internet based virtual research. Previously led cross divisional Product Testing initiatives. Led 50+ projects of varying type and difficulty.
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  • General Mills
    Business Analyst
    General Mills Dec 2005 - Apr 2007
    Minneapolis, Minnesota, Us
    Oversaw brands with a $2 million consumer budget. Executed package promotions, product improvements, line news, forecasts, and conducted strategic analysis utilizing ACNielsen to make business recommendations.Managed planning and implementation for price and equity promotions.
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  • General Mills
    Trade Support
    General Mills 2004 - 2005
    Minneapolis, Minnesota, Us
    Managed trade spending for field sales team by tracking, analyzing and reconciling promotional spending for nine accounts with authorized trade funds over $34 million.
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  • General Mills
    Acount Operations Specialist
    General Mills 2001 - 2004
    Minneapolis, Minnesota, Us
    Managed the inventory (VMI) for Wal-Mart and Wakefern with an average of 98.5% service level. Represented Refrigerated Baked Goods to Wal-Mart as a key category contact.Led cross functional project with logistics, sales, and distribution facilities to improve service levels by 10%.
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Liz O'Hara Skills

Cross Functional Team Leadership Retail Advertising Data Analysis Storytelling Convenience Stores Survey Development Test Execution In Market Experimentation Path To Purchase Virtual Store Controlled Store Testing Strategic Thinking Marketing Analytics Category Insights Product Testing Survey Design Creative Problem Solving Advertising Research Advertising Strategy New Product Development Shopper Insights Natural Foods Organic Foods Team Leadership Business Analytics

Liz O'Hara Education Details

  • University Of Minnesota - Carlson School Of Management
    University Of Minnesota - Carlson School Of Management
    Marketing
  • St. Cloud State University
    St. Cloud State University
    Management

Frequently Asked Questions about Liz O'Hara

What company does Liz O'Hara work for?

Liz O'Hara works for Abbott

What is Liz O'Hara's role at the current company?

Liz O'Hara's current role is Director of Global Insights @ Abbott | Strategic Clarity, Market Research & Analytics, Servant Leadership.

What is Liz O'Hara's email address?

Liz O'Hara's email address is cl****@****ter.net

What is Liz O'Hara's direct phone number?

Liz O'Hara's direct phone number is (800) 248*****

What schools did Liz O'Hara attend?

Liz O'Hara attended University Of Minnesota - Carlson School Of Management, St. Cloud State University.

What skills is Liz O'Hara known for?

Liz O'Hara has skills like Cross Functional Team Leadership, Retail, Advertising, Data Analysis, Storytelling, Convenience Stores, Survey Development, Test Execution, In Market Experimentation, Path To Purchase, Virtual Store, Controlled Store Testing.

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