Liz Gardner Email & Phone Number

Arlington, Va

Manage external media efforts for the Society, including strategy, materials and relationships; Secure news coverage of ASTRO science and initiatives; Plan and manage press programs for scientific meetings, including coordinating news briefings, facilitating interviews, managing on-site and remote press, organizing logistics and abstract selection, and creating media materials

Lubbock, Texas Area

• Designed, implemented and evaluated evidence-based projects that informed strategic planning and outreach initiatives, such as an internal branding campaign for a high-volume emergency department that fostered understanding and acceptance of training principles among employees• Managed multiple, often simultaneous, projects and teams; Supervised assistants, oversaw budgets, set priorities, and met deadlines; Planned, coordinated and directed speaker and research programs for a top division of the nation’s largest media communication educators’ society• Created, analyzed and reported metrics to track message and program performance in areas such as engagement, knowledge gain, and attitude change• Developed and produced promotional and educational materials targeted to various types of internal and external stakeholders• Conceptualized and taught courses in public relations, research, integrated communications, media relations, and writing for social, marketing, digital and news media; Created the university’s first nonprofit public relations course; Advanced the missions of nonprofit and government organizations through multiple service-learning courses• Presented original and award-winning research findings to international, national and regional audiences of professionals and scholars; Represented the College at national and regional recruiting fairs and events• Full record of publications, grants, presentations, awards, teaching activity, and professional service detailed at www.lizgardner.info

Columbia, Missouri Area

• Conceptualized, secured funding for, managed, and presented a project that charted innovative ways to share diet and exercise information with diabetics; Awarded the health communication dissertation of the year honor by the International and National Communication Associations• Presented research to state legislators and nonprofit executives that guided policy decisions and the creation of a health information database sponsored by the state’s largest health foundation• Trained lab team members, recruited community participants, led data analysis, and wrote and presented the findings of a project that spurred breast cancer screening and prevention behavior among African-American women• Counseled and trained professionals from local nonprofits in content marketing and media relations• Developed and taught courses in public relations, strategic campaigns, and applied research; Supervised teaching assistants; Co-founded and coordinated the School’s Doctoral Symposia

Austin, Texas Area

• Led, wrote for, and contributed to projects assessing news coverage of health issues, approaches to visual communication, and reporting of issues such as terrorism and sexual assault on college campuses• Mentored and supervised undergraduate research assistants in a project that examined what people upload and view on YouTube; Presented research to practitioners and scholars at a regional colloquium on digital communication

Greater Atlanta Area

• Developed research-based marketing strategy and print and web-based materials to manage and grow relationships with current and potential clients from asset management industries• Planned and managed internal and external events including bi-annual forums for clients; Oversaw on- and off-site client training• Coordinated and authored ongoing updates to electronic and print help documentation materials provided to all clients; Wrote, designed and edited marketing pieces for client training events• Conducted screening and pre-selection of job applicants; Represented the company and networked with potential employees at recruiting fairs and similar events

Greater Atlanta Area

• Accelerated media relations for clients, including securing coverage in the Atlanta Journal-Constitution for an Arthritis Foundation wellness campaign and placements in local print media outlets for the American Cancer Society’s Avon Three-Day Walk• Spearheaded research and development of a consumer and health care provider database utilized for a national education campaign by the Centers for Disease Control & Prevention• Created media lists, liaised with local and national media contacts, coordinated press conferences and on-site media at events, and wrote press materials including news releases, expert bios, and backgrounders for clients including the Tampax Total You Tour, the Atlanta Women’s Foundation, Emory Crawford Long Hospital, Imagine It! The Children's Museum of Atlanta, the American Cancer Society, and the Arthritis Foundation• Performed issues management by monitoring and reporting client, competitor and industry coverage in industry trade media in twice-daily reports sent to PeopleSoft executives

Raleigh-Durham, North Carolina Area

• Authored and contributed to press materials including news releases, radio announcements, and pitch points and secured coverage in regional news about upcoming exhibits at the museum• Monitored regional news coverage and compiled clip reports of client coverage sent to management• Updated and streamlined a database of 800 media contacts to aid efforts to build media partnerships

Raleigh-Durham, North Carolina Area

• Wrote, designed and edited media and marketing materials including press releases, hospital newsletter copy, print and radio advertisements, and brochures for internal and external audiences• Led redesign of internal newsletter, which subsequently increased interest among and contributions from hospital employees; Wrote, edited and solicited newsletter content• Planned and helped coordinate internal events for 50 to 1,500 participants, including fundraising and team-building events for the hospital’s Race for the Cure volunteer team

Phd, Journalism (Strategic Communication Focus)

Ba, Public Relations

Ma, Journalism