Liz Osborn Email & Phone Number

Austin, Texas, Us

• Lead development of all NAA GTM Strategy, CX business development sales programs and activation of sales plays to develop and progress pipeline. Solution portfolio includes all CX SaaS products in Sales, Marketing and Service markets for B2B and B2C markets.• Oversee 45+ sales programs annually, producing $300-400M in annual pipeline, resulting in $30M-60M of ARR bookings each year.• Hired and led a high performing team of five GTM solution strategists.• Develop strategic planning based on win/loss, pipeline and market analysis data, drive program implementation and measurement of sales programs. Work with sales leadership and product ecosystem across multiple organizations to identify priorities, structure programs for their teams and develop sales programs calendar. • Instituted program framework, best practices and standards for messaging, content, program launches and sales enablement to scale programs and drive repeatable success across organization of 1000+ sellers in multiple organizations.

Specialized in helping B2B software companies achieve growth through content development, messaging, positioning, sales enablement, market assessments, and marketing consulting programs.

San Jose, California, Us

Led all global product, vertical and technical marketing/demo services for a $300M+ AI-powered customer acquisition and engagement SaaS platform. Developed and established processes and frameworks with product management for first ever new product introductions for company; oversaw quarterly cadence for new product launches. Collaborated across marketing and product management to develop successful integrated, holistic campaigns that led to development of 100M+ in opportunities and led to new logos for Intelligent Virtual Agent product. Simplified and refined portfolio and messaging to better articulate core value proposition.

San Ramon, Ca, Us

Responsibilities include all inbound and outbound demand marketing for SMB and Enterprise segments; orchestrating strategic marketing campaigns to generate new prospects; advance existing opportunities in the sales funnel, and grow the sales opportunity pipeline. Developed plan and managed budget to achieve optimum marketing mix and deliver on lead and sales opportunity targets, including SEO/SEM and other digital channels, website, content marketing, integrated marketing campaigns, pay per lead programs, content syndication, display ads, referral and nurture programs, events and field marketing. Oversee marketing technology stack and manage marketing automation and lead funnel to achieve sales goals. Recognized as a Kapost Top 50 Content Marketing Brand.

San Ramon, Ca, Us

Built team to increase market share, support 40% CAGR and take company from late stage pre-IPO startup with no product marketing through IPO and beyond for this 120M+ newly public cloud contact center company. Repositioned company & products with analysts, influencers and customers. Collaborated to develop new corporate branding and messaging, expanded from SMB focus to include mid and large enterprise. Secured leadership position on new Gartner Magic Quadrant for Contact Center as a Service.Partnered with demand generation to increase awareness and support execution of 100% increase in lead pipeline through integrated marketing campaigns, inbound marketing, SEO/SEM, content marketing, social media, website, webinars, industry speaking opportunities and other events. Created segmented buyer personas with targeted messaging, integrated campaigns, content, demos & videos, new website, collateral, sales enablement tools; for enterprise & SMB markets.

Menlo Park, Ca, Us

Sr Dir, Market and Product Strategy-Responsible for driving product portfolio and strategic long term product, market and business planning. Identify and develop new adjacent market, solution and product opportunities.Sr Dir, Product Marketing- Devise product line and solution strategies, messaging and positioning to increase brand recognition, revenue and market share. Product lines have included Voice Self Service, intelligent Customer Front Door, Conversation Manager, IP/SIP Contact Center, Core contact center platform, mobile customer service solutions, and UC Connect, Hosted/SaaS Contact Center solutions, Performance Management and Analytics, Mid Market and Customer Service and Support (CSS) solutionsManaged team responsible for product positioning, messaging, outbound marketing and market requirements (MRD's) and market assessments. Oversee pricing, packaging, sales enablement, thought leadership, development of sales tools and collateral plans, analyst briefings and relationships.

San Jose, Ca, Us

• Recruited to lead organization made up of international marketing, training, events, developer and support programs– aligned plans and priorities and restructured organization to meet outbound marketing needs of web publishing and e-business units; developed Alliance Marketing Program and organization; expanded staff from 12 to 36. • Managed 7 cost centers and a $12 million marketing budget – implemented a budget tracking system; instituted ROI accountability in events; developed lead system and metrics to measure successful programs and promotions; and achieved expense savings of over $1 million. •Drove the development and implementation of plans for revenue producing programs – Including Macromedia University, a very profitable on line training program. increased programs and training revenue by over 300%.