Elizabeth Padula Email & Phone Number

Boston, Ma, Us

Watertown, Ma, Us

Founder of an independent, local yoga studio in Watertown, MA. Manage a team of amazing yoga instructors as well as teach classes myself. Classes for individuals, groups or corporate classes. Over 40 classes weekly, open 7 days week. Come visit our amazing community!

Act as consultant, content writer and messaging maven for technology clients who need additional product marketing expertise. Extensive experience with product messaging and positioning for product launches as well as content marketing development, ebooks, customer case studies, blog pieces and more customer-facing marketing materials.

Boston, Massachusetts, Us

Collaborate on marketing efforts for solar energy development firm specializing in solutions for utility, commercial, government and institutional clients.

Extensive expertise in corporate and product messaging, positioning and campaign development - as well as writing sales tools, blog pieces and marketing collateral.Experienced in marketing complex and technical products to both businesses and consumers with simple and straightforward value proposition development. Well versed in marketing software, hardware, cloud-based technology solutions with direct experience in open source, network infrastructure and enterprise infrastructure marketing.Hands-on, roll-up sleeves approach with direct work on social media marketing and advertising.

San Francisco, California, Us

Defined and led produce marketing efforts for Riverbed Performance Management (NPM/APM) business unit. Managed all facets of product marketing from strategy, messaging and product launches to sales training and social media. Recast the business unit story after a $1B acquisition and winner of numerous industry awards. Team lead for public relations, spokesperson and industry conferences.

Provo, Ut, Us

Launched SUSE Appliance Program. Defined and delivered market strategy, messaging and positioning of and grew program to150,000 registered users and 650,000 builds in eighteen months. Managed go-to-market programs and budgets for over 20 software partners. Recognized for marketing innovation with awards by PR Week, eWeek, Codie Awards, Stevie Awards.

Framingham, Ma, Us

Market strategy, business development and marketing communications firm. Developed marketing and branding strategy for clients which included: target market assessment, value proposition development, defining positioning and crafting market messages. Created effective lead generation campaigns with robust sales tools (selling guides, presentation templates) and innovative content development (direct mail, webinars, email marketing).

Global market strategy consulting firm that works exclusively with professional services firms. Managed business development and lead generation programs for large consulting firms such as Gartner IT, Booz Allen and Kurt Salmon.

Leading Internet infrastructure software firm with revenues of $224M (FY00); sold to Yahoo! in 2002. Led outbound product marketing efforts for flagship caching product line. Selected to lead team that defined strategy for the Fortune 500 - grew enterprise business to over $25 million in two years. Launched multiple products during tenure. Served as product spokesperson to press and analysts and presented at numerous customer seminars and sales conferences. Signed KPMG as the company's first systems integrator partner.

Atlanta, Us

MCI Masters Recognition: Three-time award winner for sales results in the top 1% nationwide of Account Development Managers. Led multi-disciplinary teams to design, propose, sell, and implement voice and data networks.

One of four on the management team of regional, multi-location small business. Managed all marketing efforts for ski rental business; generated seasonal sales of over $1.5 million.

Mba, Marketing; Entrepreneurship

Bs, Marketing