Every great business is driven by a greater purpose - one that its customers can connect with. That purpose needs to address the very human unmet need of consumers. As a Customer Experience Strategist, I help brands & teams use insights to get clear on their story. And tell it, very simply, from different perspectives through a variety of channels and cultural lenses. All the while, building out a single view of the customer with robust data. So, diving into buyer behaviour, psychology and tech innovation to support big creative ideas is my forte. As a Business Mentor, it's super exciting to interact with bright, enquiring, entrepreneurial minds and help them lean into their true values and discover their blindspots. As a mother of girls, I'm especially interested in mentoring young women to embark on their careers with confidence.Globally experienced in creative agencies from London to Singapore to Beijing, I've learnt a huge amount about planning and strategy at BBDO, Proximity, MRM & Havas. Moreover, I've worked on everything from Infant Formula to Infrastructure. Now, I run my own CX consultancy in New Zealand - Good CX.Specialties: Customer Experience StrategyDesign Thinking Value PropositionsCustomer Lifecycle & Roadmap developmentCX MappingData management - infrastructure, migration & IntegrityTech PlanningBrand development WorkshopsUser Stories & Persona DevelopmentContent PlanningUse Centred design & Design ResearchRetention, Acquisition & loyalty strategyProject Management - end to endSocial CRM & listeningPartnership brokerageClient ServicesStorytellingCustomer EngagementMarket ResearchData Discovery & Blueprinting