Petalfast is a full-spectrum sales accelerator and marketing agency for the cannabis industry, blending decades of experience in adult beverage, consumer packaged goods and cannabis to deliver sales and marketing solutions to established and up-and-coming cannabis brands in California.

Manage key suppliers, Cresco's House of Brands, FloraCal, Emerald Family Farms, Kaneh Co and CLSICS, within the Continuum portfolio. Oversee inventory management, procurement, and demand planning. Develop brand partners' G2M plans and work closely with Sales to ensure execution in the trade. Responsible for revenue generation, promotional planning, and in-store demo support.

On-boarded, launched, and managed several top supplier partners for Origin House, overseeing G2M sales and marketing strategy; brands included Ionic, Bhang, FloraCal, Viola, Kurvana, Good Stuff Tonic, Lunchbox Alchemy.

Directed a team of 3 area managers, 3 key account managers, and 15 sales consultants. Enforced a tiered-pricing structure for over 1,000 on-premise accounts in San Francisco and the East Bay, generating over $29 million in annual sales for Diageo, Moet Hennessy (LVMH), and Nolet’s Spirits. Successfully grew revenue year after year without compromising gross profit. Led region in developing strategies to expand Pacific Wine & Spirits' footprint in one of the most competitive and high-profile territories in the country. Grew Diageo spirits cases by 9%, Moet Hennessy by 10%, and Nolet’s Spirits by 35% in FY19.Oversaw and empowered 15 field marketing managers for Diageo and Moet Hennessy, implementing best practices to maximize sales and marketing collaboration and efficiency.Grew Coastal Pacifics’ share of business by 8% percent in 12 months, while the other 4 SGWS divisions averaged 1.8% growth in the same timeframe.Led East Bay team to win Team of the Year in 2017 against 34 teams.

Area Manager, On-Premise - San Francisco, CA 2012 -2016Oversaw 400 accounts with more than $10 million in annual sales in high-profile territory. Led and motivated team of 5 sales consultants and 1 key account manager.• Ranked # 2 out of 30 area managers in 6 consecutive supplier closes for Diageo, Moet Hennessy, and Nolets Spirits by consistently exceeding sales goals for all suppliers.• Grew Diageo net sales by 8% and Moet Hennessy by 10% in 2016. • Expanded PWS footprint at prestigious regional and national account groups by working with Diageo and Moet Hennessy overlays and marketing teams. Increased brand visibility at top venues such as AT&T Park, Plumpjack Group, Big Night Group, Marriot & Starwood Properties. Grew revenue 18% across all account groups.