Liz Whiteman Roesel Email & Phone Number

We are a marketing and consulting firm dedicated exclusively to school nutrition programs. With my experience working in the child nutrition industry, we provide the following customized marketing services: social media management, digital content creation, email marketing, graphic design, print and digital collateral, branding and strategy.I also offer Professional Development services in the form of marketing classes and workshops, as well as keynotes for in-service.

• Analyze the current market, frequently meet with Horizon customers, and collaborate with Horizon team internally to determine how Horizon can exceed customers’ needs and be a resource for school nutrition programs nation-wide.• Strong focus on content generation to increase brand loyalty and lead generation.• Teach educational sessions at national and state School Nutrition Association conferences. Sessions focus on effectively and creatively marketing school nutrition programs.• Manage and/or create the following forms of marketing communication: email, blog, social media, website, video, webinars, podcasting and lead magnets. • Utilize A/B testing and reporting analytics to optimize future marketing campaigns• Feature school nutrition success stories as resources for the entire child nutrition industry.• Create, host, and/or moderate CEU-approved webinars for school nutrition industry• Host and produce Gab ‘N Go Podcast• Author eBooks and white papers, which act as engaging content for industry as well as lead generators• Optimize trade show strategy for increased booth traffic, lead generation and maximum reach

Wilmington, Nc

• Create marketing content, including: website, case studies, white papers, email marketing, print and electronic advertising, blogs• Produce and host a weekly podcast that serves as a resource for child nutrition professionals• Monitor and analyze website traffic, including SEO performance and number of leads generated, and adjust marketing efforts accordingly• Responsible for all social media campaigns, including: Facebook, Twitter, Instagram, LinkedIn, Vimeo and YouTube• Prepare and manage annual marketing budget, and determine where future funds should be allocated• Write and produce sales videos to illustrate software features for the use of instructing customers and demonstrating to prospective customers• Assist national sales team, including: execute RFP submissions and overseeing the coordination of 30+ trade shows and social events each year

• Worked with a variety of clients, assessing their branding and search engine optimization (SEO) needs and successfully increased organic online search results for clients, resulting in online leads and sales.• Composed unique blog posts, with SEO in mind including back-linking and keyword anchor text.• Managed social media accounts, engaging potential clients and customers daily.• Created and managed e-newsletter campaign, optimizing click-through rates to business website.• Researched client's individual markets extensively to optimize marketing efforts.

• Gained unique experience working with award-winning custom home builder; interfaced with clients, trade partners and fellow business professionals• Assisted heavily in all aspects of everyday business, including: accounting, sales and marketing material, client relations, event planning, building permit applications to three local counties.• Responsible for maintaining company website, blog, social media outlets.• Accountable for purchase orders, including: design selections by clients, material orders from subcontractors, and deliveries to job site from suppliers.• In charge of all invoices, including: the verification of price, quantity and material, entering invoice into QuickBooks Pro, any necessary clarification between vendor and subcontractor, and oftentimes made payments