Liz Savage Email & Phone Number

Austin, Tx, Us

San Francisco, California, Us

~$140M ARR | B2B SaaS | Early Talent Hiring & Higher Ed Software• Led high performing teams to 11% growth in FY23 & 20% growth in FY24 • Oversaw new employer pricing & packaging to better align price to value (CoM)• Managed the incubation, launch & evergreen marketing activity of 10+ monetized employer products that impact a three-sided marketplace of 15M early talent job seekers, 1500 academic institutions, & 1M SMB to Enterprise employers ◦ Launched Handshake Plus, an SMB PLG talent matching tool. $3M in year 1 to $10M+[P] in 2024 (goals exceeded). • Reduced employer account creation steps, increasing account creations by 30% & job posts by 25%• Managed PLG tests, including reverse trials, shortening time to value & increasing Plus paid subscriptions by 2x• Authored recession & tech talent value narratives to drive pipeline, including the new Tech Transformers Early Talent Award category, blog articles, & workforce transformation blueprint to drive awareness, conversion, & loyalty• Owned the narrative for the CEO & sales reps in high-stakes meetings (30% win rate with PMM & insights)• Built Handshake’s new value narrative & sales demo, which leverages a prospects personalized performance data by job, geo, & hires to present ROI, create FOMO, & shorten the sales cycle by 30%• Led annual ‘What students want’ survey & asset creation to advise employers on Gen Z talent• Led the employer web experience brand & positioning overhaul spanning product pages, verticals, ROI calculators, recruiting playbooks & plan comparison pages (improved navigation, bounce rates, & booked demos by 2x)• Established 3rd party rating & review workflows with G2 & TrustRadius—secured 10 awards & 150+ reviews• Established repeatable & impactful launch process playbooks to improve launch consistency, collaboration, & delivery• Hired & managed a team of 8. Trusted interviewer for Sales, Insights, & Marketing open roles• Top Avocado Marketing Award (2023). Culture Carrier (2024)

Austin, Texas, Us

• Led PMM team & go-to-market (GTM) launch strategies for global tier I products (spanning Job Ads - Sponsored jobs, Full lifecycle recruiting - Hire, Tech recruiting - Prime, Programmatic advertising - IQ, Decentralized hiring - Central, Company Pages, Hiring Events, Virtual Interviews, Screening questions, Sourcing - Resume, & Integrations)◦ Indeed Hiring Platform (IHP) launch results: (30 days post launch-US) ∙ 20K web visitors, 522 MQLs (3% CVR), $44M open pipeline total, user rating (90% favorable)∙ Submitted proposal to secure Indeed Hiring Platform on Fortune’s Change the World List (2021)• Led naming, message & growth tests, monetization, & creative execution • Crafted differentiated messaging based on user research, competitive research, sales & customer success interviews & a deep understanding of the product & customer personas • Identified compelling cross-product data points to drive solution sales• Built strategic integrated marketing plans to launch products & drive continued adoption. • Expertise delivering; web experiences, sizzle videos, simple .gifs, business impact case studies, lifecycle marketing campaigns, product led growth (PLG), social creative, articles, press kits, paid media (SEM, display advertising), sales enablement, competitive intel, infographics, infograms, internal promotion plans, webinars, one-sheets, event presentations, demos, industry-specific assets, help center resources, & thought-leadership content • Transformed sales positioning of the Indeed product ecosystem with a new narrative & personalized data (~10 products, 800 sales reps)• Trained sales across 23 markets & 15 languages (91% sales effectiveness score)• Expo results (US): 24K assets generated, 53K assets opened resulting in more demos booked, 62% increase zero-biller spend, 96% net upsell increase, $4,069 avg. revenue increase, reduced custom sales collateral saving Support Team 3,413 hrs• Awards: x4 Indeed Marketing Excellence Award Recipient

Austin , Texas, Us

• Managed the product marketing and sales enablement strategy for priority application areas within the Embedded Systems business unit. At the end of 2015, the Embedded Machine Condition Monitoring (MCM) Application Area had 4000 visits to the sales kit and 1600 open opportunities totaling $44 million dollars. Opportunity volume went up 174% YOY and total MCM business went up 52% YOY• Developed the NI Industrial Internet of Things (IIoT) Interactive Application to displace the use of costly demos at events and to equip sales with on-message, value creating stories across 8 application areas. At eight months the IIoT App had 3000 unique clicks, adoption at 14 events, translation into four languages, and a 68% click-thru rate from deployed emails. The cost/app engagement was below $10.00• Designed a tiered sales enablement asset creation model that coached product marketing to develop assets that drive new product revenue at existing and new accounts. 98% of sellers agreed the assets and training made them more confident and effective at connecting customer needs to NI• Defined a holistic and globally relevant NI sales training strategy, which not only trained NI sellers, but also appropriately included the NI Embedded Specialty Partner Channel. 2015 Partner contribution exceeded $40 million dollars (VAR + OEM)• Orchestrated the resuscitation and strategic execution of the 2014 and 2015 Global Sales Conferences with 800 NI sellers attending 93 interactive sessions, 55 product expo booths, 46 open opportunity table discussions, and 58 alliance day sessions• Facilitated training to product marketing, sales, and managed new PMM team members• NI Marketing Leadership Award (2015)

Austin , Texas, Us

• Managed the Integrated Growth Marketing Strategy for NI’s flagship software (LabVIEW 2014) which contributed to the greatest number of new LabVIEW seats in 5 years (exceeded goal by 5%)• Developed clear value propositions for 5 strategic audiences and created the first-ever LabVIEW upgrade guide. Web bounce rates went down by 24 percentage points, email CTR’s went up by 3 percentage points, and the video engagement score improved by 10 percentage points• Developed the Global LabVIEW Audience Training Program to improve sales messaging of LabVIEW across 5 target audiences. 77% increase in quote conversion and a 6x increase in conversion to LabVIEW quotes. 2014 resulted in the largest number of new LabVIEW seats in 5 years• NI Awards: Product Marketing Evangelism Award (2013), Global Marketing Evangelism Award (2014), and Americas Sales Rock Star Award (2014)

Austin , Texas, Us

• Built the LabVIEW Student Experience to grow LabVIEW adoption among college and K-12 students using curriculum and the Lego Mindstorms NXT Robot• Strategized the integrated growth marketing strategy which resulted in a 159% increase in web visits• Established the NI LabVIEW Student Ambassador Program at 27 universities with 1600 students achieving LabVIEW proficiency in the first year (70% growth in LabVIEW student certifications)• Rebranded the NI Global Student Design Competition and improved submissions by 3x. Secured press coverage in Popular Science and collaborated with Dr. Michio Kaku on his NIWeek keynote presentation

Austin , Texas, Us

• Marketing Automation, Database Marketing, Lifecycle Marketing• Implemented multi-touch email continuation programs across five business units and nine languages to drive contacts to the web and resuscitate relationships with aging contacts • Managed and improved five newsletters. Web traffic and subscriber conversion to quote increased as a result of design and content optimization• Led the email launch and follow-up strategy for key Academic Product Launches. Generated $6.4M in total quotes, 20,000 reader impressions, and 3,300 web visits• Led A/B tests to improve open, click-through, and activation rates• Selected by leadership to be trained as an Eloqua Marketing Automation Specialist. Trained colleagues around the globe and Eloqua users in Austin, Texas• Awards: NI Marketing Excellence Award Winner, Leadership and Innovation (2009) and Eloqua Markie Award Winner (2008)