Liz Schaus Email & Phone Number

Palo Alto, California, United States

Remote

• Provide strategic thought leadership and drive effective strategies in the Integrity space, with the goal to ensure trustworthy connections in the following areas: - Ads Experiences - Commerce - Business Messaging - Content Integrity (the group combatting misinformation on all Meta platforms)• Lead a team of talented distributed Content Designers to deliver simple, straightforward, and human experiences on both mobile and desktop for Meta's family of… Show more • Provide strategic thought leadership and drive effective strategies in the Integrity space, with the goal to ensure trustworthy connections in the following areas: - Ads Experiences - Commerce - Business Messaging - Content Integrity (the group combatting misinformation on all Meta platforms)• Lead a team of talented distributed Content Designers to deliver simple, straightforward, and human experiences on both mobile and desktop for Meta's family of apps (Facebook, Instagram, WhatsApp) Show less

Remote

• Led content strategy professionals and cross-functionally influenced 5+ departments containing Senior Managers, Managers, Content Merchandising, and Product Information professionals. • Analyzed competitors to gain insights into understanding landscape of customer experience and identify cutting-edge content strategies.• Provided strategic insights to craft innovative and persuasive content and recommend improvement in content development and management processes.• Collaborated… Show more • Led content strategy professionals and cross-functionally influenced 5+ departments containing Senior Managers, Managers, Content Merchandising, and Product Information professionals. • Analyzed competitors to gain insights into understanding landscape of customer experience and identify cutting-edge content strategies.• Provided strategic insights to craft innovative and persuasive content and recommend improvement in content development and management processes.• Collaborated with UX and Web Developers to create web-content solutions for a best-in-class customer experience.• Mapped out content strategy and methods that support business objectives and crafted to deliver a high-quality customer experience.• Interfaced with relevant personnel to retrieve, organize, analyze, and synthesize complex subject matter and transform it into easy-to-understand information.• Sustained content brand consistency in style, tone of voice, and optimized for search and user experience for all channels. Key Accomplishments:• Developed, taught, and embedded Grainger’s first-ever Merchandising Presentation Guidelines that created a cohesive and consistent customer experience for 1.5M products across 22 different product categories.• Hired, trained, and managed a remote team made up of full-time editors and part-time proofreaders scaling the team as the company grew.• Assisted in conducting content development training and workshops for over 75 employees.• Generated incremental growth in customer sales of approx. $100M by executing innovative content strategies.• Devised content strategies used to re-merchandise $4B worth of products from 2018 to present. Show less

Remote

• Led multiple diverse projects related to content creation, working with various creative and technical disciplines, and delivered against aggressive deadlines. • Owned copy style guide that was customer-experience focused. Developed and trained writers on adopting new style. • Reviewed and approved writer’s content for adherence to style guide, clarity, quality, and accuracy.Key Accomplishments:• Hired and supervised a remote team of 10 Copywriters and trained respective… Show more • Led multiple diverse projects related to content creation, working with various creative and technical disciplines, and delivered against aggressive deadlines. • Owned copy style guide that was customer-experience focused. Developed and trained writers on adopting new style. • Reviewed and approved writer’s content for adherence to style guide, clarity, quality, and accuracy.Key Accomplishments:• Hired and supervised a remote team of 10 Copywriters and trained respective personnel for enhanced productivity.• Created copy repository that was replicated site-wide where appropriate. Show less

Chicago, Il

• Translated technical specs for industrial supplies into benefit-oriented copy simple enough for novice, yet still valuable to an expert. • Designed and wrote educational summaries and selection guides for large product categories.• Established voice and tone style guide for new R&D eCommerce website.Key Accomplishments:• Part of Special Project Team made up of 20 Thought Leaders that created and designed a new proof of concept utilizing cutting-edge search information… Show more • Translated technical specs for industrial supplies into benefit-oriented copy simple enough for novice, yet still valuable to an expert. • Designed and wrote educational summaries and selection guides for large product categories.• Established voice and tone style guide for new R&D eCommerce website.Key Accomplishments:• Part of Special Project Team made up of 20 Thought Leaders that created and designed a new proof of concept utilizing cutting-edge search information management and merchandising techniques for Gamut that was later absorbed by Grainger in 2017.• Created and developed a new Style Guide focused on enhancing the customer experience that was eventually adopted and embedded into Grainger as a whole in 2017. Show less

Chicago, Il

Clients included educational publishing companies and global industrial supply businesses.

• Crafted thousands of product category summaries, selection guides, and product descriptions for industrial and scientific products.• Researched product categories, customer reviews, and common product applications to identify decision-driving content for customers. • Collaborated with Product Design Engineers from other top companies to verify content accuracy and quality.

Master'S Degree, Human-Computer Interaction + Design

Bachelors, Dual Majors: English Literature & Rhetoric-Creative Writing

Certificate In Strategy Execution

Editing Certificate

Technical Writing Certificate