Liz Olech Email and Phone Number

I collaborate with clients to understand their marketing and editorial needs, then brainstorm, pitch, and write content including articles, email campaigns, social copy, video scripts, and more.

I work with Pace's Creative Directors to create on-brand content for a variety of clients in the financial services, tech, and banking industries.

I write, edit, and manage content for brands including RetailMeNot, Trulia, and Wells Fargo. I help organizations define their content marketing strategy, with an emphasis on social- and search-friendly content.

• Conduct e-mail outreach campaigns for partner websites. Pitch, write, and edit content for SEO optimization and secure placement on well-known web media outlets.• Partner with SEO team to understand content impact on the quality of website traffic and establish key performance metrics to determine campaign success.• Partner with copywriters and designers to produce creative assets that will generate site traffic.• Own social media initiatives.

• Managed the design and launch of alumni web communities for each of TJU's six schools. Helped promote membership for each community. • Maintained the alumni communities. Posted all events and handle event registration, aggregate copy for community news feeds, and keep site content fresh.• Designed and launched new "Give to Jefferson" section of the hospital website.• Saw all site improvements through from initial idea to final application. This included doing functionality research, page design, overseeing implementation (working with iModules), and final quality check.

• Developed and maintained relationships with HR/recruiting directors at corporate clients to define their employer brand in Universum media products.• Supported the design and launch of the U.S. Universum Top 100, a 20-page advertising supplement in The New York Times. Oversaw entire production process of the supplement, which featured 20 sponsored employee interviews.• Conducted and wrote advertorial interviews for client companies, to strengthen the clients’ employer brand.• Generated ideas and wrote editorial content for WetFeet.com and in WetFeet magazine.• Managed content through content management system.• Oversaw development and contributions to the WetFeet.com social media and web community.• Wrote press releases and created marketing materials for Universum media products.

• Generated ideas and pitched storylines to managing editors.• Assigned and edited features stories weekly. Collaborated with writers, photographers, and section/copy/managing editors for each article.• Developed and wrote editorials, features, and news stories.

• Researched and fact-checked articles for Philadelphia Wedding and Philadelphia Home.• Published articles and collaborated with editorial department.