Liz Smith Email & Phone Number

Boston, Ma, Us

Cambridge, Ma, Us

Overseeing the marketing strategy across CIC US labs and innovation campuses in Boston, Cambridge, Providence, Philadelphia, and St. Louis

Cambridge, Ma, Us

Field marketing and sales support strategy in the first ever New England regional marketing role at CIC, covering workspaces in Boston, Cambridge, & Providence

My love of blogging began many years ago during my time studying abroad in Ireland. The more I traveled, the more friends asked me for tips, and thus, Boston & Abroad was born. I began the blog in Boston and used it to share weekly events and things to do in the city, as well as travel guides for trips both close by and abroad. Today I primarily use it to share detailed travel guides from my travels in Europe, tips on moving abroad, and what it’s like to live in Germany.

San Francisco, Ca, Us

I managed the marketing team and strategy for the Media Cause brand.- Worked with cross-departmental teams to build and lead company marketing strategy- Directly managed a team of three: generalist, content lead, and designer; oversee SEO freelancer- Coordinated all company webinars, conferences, and speaking engagements- Managed partnerships and co-marketing opportunities- Oversaw website development and updates- Worked closely with human resources to build employee engagement programsKey accomplishments:- Developed social and thought leadership training for employees- Implemented webinar series for lead generation, with a 38% attendance rate average- Worked on brand marketing refresh- Placed 5 pieces with Nonprofit Pro

San Francisco, Ca, Us

- Ensure consistency of brand voice across content- Edit and review all blogs, case studies, and other branded content- Write content for website, email marketing, and other branded content- Led the content and marketing of our 2022 Impact ReportKey accomplishments- Created and implemented a new content strategy, which included improving the systems and processes and conducting the first-ever site content audit to create a strategic content plan for 2023- As a result, saw an increase in qualified leads- Oversaw the development of 71 blogs, 2 whitepapers, and 37 case studies in 2022

Herzogenaurach, De

- Developed and executed global PR strategy and messaging for all products in the brand's lifestyle categories, SELECT and Sportstyle - Worked on launch plans with brand partners, including fashion brands like Liberty, Maison Kitsuné, and KidSuper as well as consumer brands like Haribo and Peanuts- Arranged interviews and quotes from PUMA global ambassadors, senior management, brand partners, and internal product designers- Composed an average of five press releases every month, worked to develop additional PR tools (Q+As, design information, PR exclusive images and videos), and created monthly press coverage reports- Collaborated with regional teams to align press materials and plans for local implementation of global campaigns- Managed global gifting strategy and distribution to top tier ambassadors, influencers, and mediaKey accomplishments:- Worked with our archive team to create content and copy for shoe history pages, showcasing the unique stories behind the brand's lifestyle products- Led new initiative of interviewing our internal designers in the second half of 2021 which led to securing over 15 interviews and quotes from internal designers used in publications like Sleek, Complex, I-D, and HighSnobiety- Managed box design, product distribution, and press kit creation for a limited gifting in honor of Olympian and human rights activist, Tommie Smith, with coverage in key titles like SneakerFreaker and HypeBeast

Boston, Ma, Us

- Wrote copy on product and firm updates and updated the company’s website using Umbraco CMS- Spearheaded social media strategy, including improved designs and copy for all Twitter and Linkedin posts - Increased following on LinkedIn by 59% and Twitter by 8% in 2019 through the use of new social strategies- Planned six international roundtables focused on the biggest topics in the financial industry- Maintained external trade organization relationships and supported related conferences through event material creation, planning, and distribution for 10 conferences annually

Boston, Ma, Us

- Organically increased web traffic by 20% through SEO - Developed and executed marketing campaigns in Marketo through the use of email, landing pages, and forms- Worked directly with the CEO to expand company corporate social responsibility initiatives - Updated all to lights to LED, which cut our energy consumption by 55% - Implemented composting in the office, composting over 1,500 lbs a year and offsetting over 1,000 lbs of greenhouse gasses

Boston, Ma, Us

- Assisted human resources with coordinating interviews and onboarding new hires- Planned and executed all internal company events- Ran office philanthropy and wellness groups- Analyzed and distributed comprehensive reports on website data from Google Analytics

Boston, Ma, Us

- Hybrid role between office management and marketing- Handled the distribution of 13 monthly publications and 40 annual reports- Worked with building and internal management to ensure seamless daily operations

Zurich, Ch

- Called out to 100+ leads a day; achieved the first sale of my start team- Managed personal pipeline and called out to past travelers to garner future interest- Created blog post for Go Ahead's travel blog

Brookline, Massachusetts, Us

- Increased number of Twitter followers by 45% while also increasing click through rates on postings - Worked to revamp the Twitter account by increasing posts and researching into target audience interest- Analyzed market trends to keep the company aware of the future of the cyber security market- Assisted with the organization of customer events and creation of marketing materials for aforementioned events

Boston, Ma, Us

Greet visitors and residents of the residential buildings by checking IDs and signing in guests

Boston, Ma, Us

- Worked to complete data entry for conferences using Ellucian Colleague and Informer systems- Facilitated shift changes, created a weekly schedule and ran staff meetings for the other Summer Housing Assistants- Served as a liaison between Residence Life and conference guests

Boston, Ma, Us

- Served the summer residents of Emmanuel College, including current students and other conferences and groups for summer of 2012 and Summer of 2013- Greeted visitors and residents of Emmanuel College’s residential buildings by checking IDs- Served on an on-call rotation within the buildings while enforcing college policies and documenting any violations that occurred- Worked in the offices of Residence Life and Housing to complete administrative tasks, such as making phone calls to students, faculty and guests

- Worked to build customer and company relationships in order to promote sales- Used Microsoft Dynamics CRM to organize customer and marketing activities- Created and distributed e-mails to customers and potential clients

- Blogged about my study abroad experience for Education in Ireland to provide insights for prospective students - Produced written/video student testimonials for the International Office at Griffith College - Returned to Ireland in April to receive award of participation in Education in Ireland Blog program

Boston, Massachusetts, Us

- Assisted with the implementation of the brand through social media by writing copy for social media posts- Conducted market research of competition through social media sites- Contributed to the product development process and providing feedback from an end-user point of view

B.A., Management

Education record