Liz Smith Email and Phone Number
Boston, MA, US
Liz Smith's Location
Boston, Massachusetts, United States, United States
Liz Smith's Contact Details
Liz Smith work email
- Valid
- Valid
- Valid
- Valid
- Valid
Liz Smith personal email
n/a
About Liz Smith
I'm known as a bit of a dramatic storyteller amongst friends, bringing mundane stories to life with details that add a little shine and humor. I've been lucky enough to bring this passion for storytelling into my career, from my start in social media to telling brand stories through PR and marketing.I've studied in Ireland, worked and lived in Germany, and am always on the search for new adventures. Traveling, living, and working abroad opened my eyes to the world in so many ways, giving me a unique perspective that I always bring to both my personal and professional life.Outside of work, I run a little travel blog, bostonandabroad.com and can be found exploring near and far.
Liz Smith Work Experience Details
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Director Of Us Marketing And Corporate CommunicationsCic (Cambridge Innovation Center)Boston, Ma, Us -
Us Marketing DirectorCic (Cambridge Innovation Center) Oct 2024 - PresentCambridge, Ma, UsOverseeing the marketing strategy across CIC US labs and innovation campuses in Boston, Cambridge, Providence, Philadelphia, and St. Louis
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Regional Marketing ManagerCic (Cambridge Innovation Center) Mar 2024 - Oct 2024Cambridge, Ma, UsField marketing and sales support strategy in the first ever New England regional marketing role at CIC, covering workspaces in Boston, Cambridge, & Providence
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WriterBoston & Abroad Jan 2015 - PresentMy love of blogging began many years ago during my time studying abroad in Ireland. The more I traveled, the more friends asked me for tips, and thus, Boston & Abroad was born. I began the blog in Boston and used it to share weekly events and things to do in the city, as well as travel guides for trips both close by and abroad. Today I primarily use it to share detailed travel guides from my travels in Europe, tips on moving abroad, and what it’s like to live in Germany.
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Sr. Marketing + Communications ManagerMedia Cause Apr 2023 - Mar 2024San Francisco, Ca, UsI managed the marketing team and strategy for the Media Cause brand.- Worked with cross-departmental teams to build and lead company marketing strategy- Directly managed a team of three: generalist, content lead, and designer; oversee SEO freelancer- Coordinated all company webinars, conferences, and speaking engagements- Managed partnerships and co-marketing opportunities- Oversaw website development and updates- Worked closely with human resources to build employee engagement programsKey accomplishments:- Developed social and thought leadership training for employees- Implemented webinar series for lead generation, with a 38% attendance rate average- Worked on brand marketing refresh- Placed 5 pieces with Nonprofit Pro -
Content Manager + CopywriterMedia Cause May 2022 - Apr 2023San Francisco, Ca, Us- Ensure consistency of brand voice across content- Edit and review all blogs, case studies, and other branded content- Write content for website, email marketing, and other branded content- Led the content and marketing of our 2022 Impact ReportKey accomplishments- Created and implemented a new content strategy, which included improving the systems and processes and conducting the first-ever site content audit to create a strategic content plan for 2023- As a result, saw an increase in qualified leads- Oversaw the development of 71 blogs, 2 whitepapers, and 37 case studies in 2022
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Manager Pr SportstylePuma Group Feb 2020 - Apr 2022Herzogenaurach, De- Developed and executed global PR strategy and messaging for all products in the brand's lifestyle categories, SELECT and Sportstyle - Worked on launch plans with brand partners, including fashion brands like Liberty, Maison Kitsuné, and KidSuper as well as consumer brands like Haribo and Peanuts- Arranged interviews and quotes from PUMA global ambassadors, senior management, brand partners, and internal product designers- Composed an average of five press releases every month, worked to develop additional PR tools (Q+As, design information, PR exclusive images and videos), and created monthly press coverage reports- Collaborated with regional teams to align press materials and plans for local implementation of global campaigns- Managed global gifting strategy and distribution to top tier ambassadors, influencers, and mediaKey accomplishments:- Worked with our archive team to create content and copy for shoe history pages, showcasing the unique stories behind the brand's lifestyle products- Led new initiative of interviewing our internal designers in the second half of 2021 which led to securing over 15 interviews and quotes from internal designers used in publications like Sleek, Complex, I-D, and HighSnobiety- Managed box design, product distribution, and press kit creation for a limited gifting in honor of Olympian and human rights activist, Tommie Smith, with coverage in key titles like SneakerFreaker and HypeBeast -
Senior Marketing AssociateCerulli Associates Jul 2019 - Jan 2020Boston, Ma, Us- Wrote copy on product and firm updates and updated the company’s website using Umbraco CMS- Spearheaded social media strategy, including improved designs and copy for all Twitter and Linkedin posts - Increased following on LinkedIn by 59% and Twitter by 8% in 2019 through the use of new social strategies- Planned six international roundtables focused on the biggest topics in the financial industry- Maintained external trade organization relationships and supported related conferences through event material creation, planning, and distribution for 10 conferences annually -
Marketing AssociateCerulli Associates Jul 2018 - Jul 2019Boston, Ma, Us- Organically increased web traffic by 20% through SEO - Developed and executed marketing campaigns in Marketo through the use of email, landing pages, and forms- Worked directly with the CEO to expand company corporate social responsibility initiatives - Updated all to lights to LED, which cut our energy consumption by 55% - Implemented composting in the office, composting over 1,500 lbs a year and offsetting over 1,000 lbs of greenhouse gasses
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Office CoordinatorCerulli Associates Jul 2017 - Jul 2018Boston, Ma, Us- Assisted human resources with coordinating interviews and onboarding new hires- Planned and executed all internal company events- Ran office philanthropy and wellness groups- Analyzed and distributed comprehensive reports on website data from Google Analytics
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ReceptionistCerulli Associates Jan 2016 - Jul 2017Boston, Ma, Us- Hybrid role between office management and marketing- Handled the distribution of 13 monthly publications and 40 annual reports- Worked with building and internal management to ensure seamless daily operations
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Sales AssociateGo Ahead Tours Jun 2015 - Nov 2015Zurich, Ch- Called out to 100+ leads a day; achieved the first sale of my start team- Managed personal pipeline and called out to past travelers to garner future interest- Created blog post for Go Ahead's travel blog -
Marketing And Sales InternK Logix, Llc Sep 2014 - May 2015Brookline, Massachusetts, Us- Increased number of Twitter followers by 45% while also increasing click through rates on postings - Worked to revamp the Twitter account by increasing posts and researching into target audience interest- Analyzed market trends to keep the company aware of the future of the cyber security market- Assisted with the organization of customer events and creation of marketing materials for aforementioned events -
Front Desk AttendantEmmanuel College Sep 2012 - Dec 2014Boston, Ma, UsGreet visitors and residents of the residential buildings by checking IDs and signing in guests -
Administrative Summer Housing AssistantEmmanuel College May 2014 - Aug 2014Boston, Ma, Us- Worked to complete data entry for conferences using Ellucian Colleague and Informer systems- Facilitated shift changes, created a weekly schedule and ran staff meetings for the other Summer Housing Assistants- Served as a liaison between Residence Life and conference guests
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Summer Housing AssistantEmmanuel College May 2012 - Aug 2013Boston, Ma, Us- Served the summer residents of Emmanuel College, including current students and other conferences and groups for summer of 2012 and Summer of 2013- Greeted visitors and residents of Emmanuel College’s residential buildings by checking IDs- Served on an on-call rotation within the buildings while enforcing college policies and documenting any violations that occurred- Worked in the offices of Residence Life and Housing to complete administrative tasks, such as making phone calls to students, faculty and guests
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Marketing InternIllume Travel May 2014 - Aug 2014- Worked to build customer and company relationships in order to promote sales- Used Microsoft Dynamics CRM to organize customer and marketing activities- Created and distributed e-mails to customers and potential clients
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Education In Ireland International Student AmbassadorEducation In Ireland Nov 2013 - Aug 2014- Blogged about my study abroad experience for Education in Ireland to provide insights for prospective students - Produced written/video student testimonials for the International Office at Griffith College - Returned to Ireland in April to receive award of participation in Education in Ireland Blog program
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Consumer Marketing InternAmerican Student Assistance Feb 2014 - May 2014Boston, Massachusetts, Us- Assisted with the implementation of the brand through social media by writing copy for social media posts- Conducted market research of competition through social media sites- Contributed to the product development process and providing feedback from an end-user point of view
Liz Smith Skills
Time Management
Social Media
Leadership
Facebook
Teamwork
Management
Fundraising
Blogging
Event Management
Communication
Resume Writing
Writing
Customer Satisfaction
Microsoft Crm
Microsoft Publisher
Indesign
Salesforce.com
Microsoft Word
Public Speaking
Google Analytics
Datatel
Wordpress
Umbraco
Liz Smith Education Details
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Emmanuel College (Boston)Management -
Griffith College Dublin
Frequently Asked Questions about Liz Smith
What company does Liz Smith work for?
Liz Smith works for Cic (Cambridge Innovation Center)
What is Liz Smith's role at the current company?
Liz Smith's current role is Director of US Marketing and Corporate Communications.
What is Liz Smith's email address?
Liz Smith's email address is li****@****uma.com
What schools did Liz Smith attend?
Liz Smith attended Emmanuel College (Boston), Griffith College Dublin.
What are some of Liz Smith's interests?
Liz Smith has interest in Education.
What skills is Liz Smith known for?
Liz Smith has skills like Time Management, Social Media, Leadership, Facebook, Teamwork, Management, Fundraising, Blogging, Event Management, Communication, Resume Writing, Writing.
Who are Liz Smith's colleagues?
Liz Smith's colleagues are Miguel Luna, Cheung Siu Kau, Julia Gomez, Nabil Ghaouti, Fredy Dossou, Jérôme Kim, Komnith Prasith.
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