Liz Floyd Email & Phone Number

92866 Issy Les Moulineaux Cedex 9, Fr

92866 Issy Les Moulineaux Cedex 9, Fr

92866 Issy Les Moulineaux Cedex 9, Fr

This fast paced role has tasked me with establishing a respectable brand reputation through effective communications and the formulation of campus partnerships. Through the utilization of social media I showcase the value Sodexo brings to the Southern Connecticut State University community. My primary goals are to create an engaging and easily navigable customer experience and manage client relationships with key university administrators.

92866 Issy Les Moulineaux Cedex 9, Fr

Advancing my career in the marketing field my expanded responsibilities included supporting the marketing initiatives of Sodexo's University Services throughout the accounts in Connecticut, New York and New Jersey. Strategically focusing on customer satisfaction, branding, promotions, student engagement and client relations to grow sales, ensure account retention and capture new business. • Developing strategies at accounts with the goal of maximizing profits and share of the market while ensuring customers are satisfied• Determining the demand for products and services and identifying potential customers• Create and execute relevant trainings for operators to attain growth within their account• Overseeing service development and delivery of division and regional promotions and programs • Coordinating the development and execution of programs focused on sales/revenue growth, specifically in the areas of voluntary meal plans and retail sales• Identifying opportunities to customize and adapt national, divisional and regional programs to fit local accounts and ensure customer and client satisfaction• Strategically implementing events and promotions to engage student and faculty/staff participation in the dining program• Maintaining communication at regional accounts via platforms such as account dining websites, social media, resident communication boards, campus digital signage, etc. • Promoting a customer/client centered culture that strives to exceed customer and client needs, requirements and expectations• Identify and clarify internal/external customer needs and expectations and taking actions to ensure that Sodexo and customer goals are aligned and met• Work with individual units to build and implement strategic marketing plans based on specific business needs and national company initiatives• Showcase company value through creative story telling

92866 Issy Les Moulineaux Cedex 9, Fr

Furthering my career and marketing experience through an interactive role in the CCSU community with a focus on client relations, satisfaction, programming and promotions.• Build upon and Strengthen relationships with key university administrators and student organizations• Implement and execute national student residential dining promotions and Retail formats.• Conduct bi-annual customer satisfaction surveys, review results, and implement changes/improvements to our program as necessary • Compose comprehensive bi-annual report for the client summarizing our contributions and support of the university’s mission• Implement strategic business plan and sales goals• Manage and build our social media presence in the CCSU community• Complete basic graphic design projects• Plan and promote local events and offers• Update and maintain the campus dining website, Facebook, Twitter and Instagram accounts• Contribute to the planning and execution of fundraising and community service events• Provide operational support to the management team and district support as needed. • Develop Student Marketing Intern program: Manage two student interns each semester with emphasis on Marketing, Events and Communications. Manage Marketing Intern and ensure the position adds to his/her education• Maintain union and student employee moral through the implementation of our monthly Sodexo Experience Award program as well as public recognition of the staff’s daily contributions

Wallingford, Ct, Us

Expanded my marketing knowledge significantly through various job responsibilitie designed to help grow brand awareness, enhance community relations, and support the mission of the Masonicare organization.• Manage special projects including the implementation and launch of all social media outlets in 2010 and the development of a new company website in 2012• Update and track the company’s social media outlets, including Facebook, Twitter and YouTube• Track website traffic• Provide routine maintenance and updating of Masonicare’s website• Assisted with PR planning and writing as well as met with any media (TV or Newspaper) representatives that came to conduct interviews or human interest stories• Completed basic graphic design projects• Tracked media schedules for various advertising avenues, such as radio, newspaper, television, outdoor, and online• Involved with all aspects of advertising campaigns from beginning to end• Oversaw special productions such as TV commercials, specialized Acute Care Unit and Assisted Living videos, and Employee Orientation video• Coordinated and managed various photo shoots• Contributed to the planning and implementation of fundraising and community events• Orchestrated special corporate-wide events, such as the Nightingale Awards Breakfast and the Retiree Luncheon• Ordered and distributed marketing and promotional items throughout the continuum• Provided direct support to the Vice President of Marketing• Assumed administrative tasks for marketing department as needed

Established myself professionally in a corporate environment and gained workplace experience while assisting with the company’s staffing and employee needs.• Worked with headhunters and job candidates to schedule interviews for all positions throughout the company, including international scheduling• Prepared offer packets and orientation material for newly hired employees• Ordered business cards and updated employee database• Tracked recruitment agencies and contacts with whom business was conducted• Assisted with administration of benefits• Assisted other departments as needed, including accounting, technology, partner support and office management