Liz Gilbert Email & Phone Number

Newport News, Virginia, Us

Newport News, Virginia, Us

• Own the digital merchandising experience for four business channels on Ferguson.com that account for $500 MM in revenue dollars annually, spanning across +100 product categories including all our own brands.• Manage and mentor a team of seven digital merchandisers, while maintaining KPI goals by product category to drive conversion, product detail views, and revenue to support sales targets.• Develop a data driven online marketing campaigns for key brands and product launches.• Create and maintain digital site performance reporting through Adobe Analytics and Google Analytics to monitor product-driven conversion targets for both our B2B sales channels.• Create and implement digital Own Brand strategy which includes launching new brands and products on Ferguson.com to create an omni-channel customer experience which includes sales and informational campaigns.• Orchestrate the planning and execution of the site merchandising roadmap, including site content improvements, product data quality, digital asset placement, product findability, navigation, and search.

Newport News, Virginia, Us

• Responsible for implementation of brand positioning and promotional activities to drive greater internal adoption and customer sales throughout Ferguson’s Own Brands.• Develop, project manage and execute end to end promotional strategy to deliver personalized and engaging online experience.• Responsible for strategic and tactical execution of merchandising all residential finish plumbing products online to our business customers which is budgeted to do 22 million dollars in sales this fiscal year.• Analyze metrics to drive decisions regarding prioritization of promotions and products to increase sales and market presence.

Newport News, Virginia, Us

• Promotes the sale of strategic and profitable products in numerous channels through enhanced merchandising including emails, promotional banners, use of analytics, design, and content creation.• Trained associate on Endeca Pagebuilder tool for internet merchandising design and content.• Serves as a liaison between the online merchandising team and internal departments which include local and remote employees.

Berwyn, Pennsylvania, Us

• Creates compelling messaging which communicates the value of Yodlee products for all channels of the business and communicates it cross functionally• Plans Yodlee sponsored events as well as attend large industry conferences• Develop strategic marketing collateral such as case studies, PowerPoint presentations, and data sheets• Manage outside vendors including Yodlee’s social media efforts are in alignment with all other marketing efforts. • Creates product launch kits including presentations, competitive intelligence and data sheets • Initiated Yodlee Interactive’s first newsletter • Generate awareness and thought leadership through an online and offline presence• Produce go-to-market and lead generation campaigns

Berwyn, Pennsylvania, Us

• Drives coordination and execution of marketing campaigns including webinars, direct mail, emails and advertisements along with setting the objectives for each campaign.• Set standards to track success metrics from all campaigns and generate regular reports and PowerPoint presentations with recommendations for improvement.• Managed five clients such as Pay Pal at Yodlee’s exhibit hall booth at BAI, the largest retail banking conference in the country.

Livonia, Michigan, Us

• Responsible for all marketing/PR/ecommerce related activities such as creating collateral, managing media relationships and updating the website.• Analyze metrics to drive decisions regarding market presence to increase sales and market presence.• Supervise a million dollars worth of projects from start to finish including successively managing the largest identity fraud study in the United States.• Increase media circulation of the ID Fraud Survey Report by 39% over the prior year. • Build and maintain partnerships with clients and national publication to run Javelin data weekly • Run monthly staff meeting and weekly marketing meeting.

Livonia, Michigan, Us

• Demonstrate ownership, initiative, and achievement in the sales and service process through increasing individual reports sales by 4 times. • Quadruple webinar revenue through exemplary project management and implementation of new webinar procedures. Proactively build and manage client relationships. • Coordinate entire sale transaction process, from prospecting to ensuring payment at completion.• Responsible for creating and updating all marketing collateral including landing pages, html brochures for research reports as well as create marketing campaigns for each. • Manage database by updating and running reports as well as strategic marketing and sales campaigns.

Us

• Responsible for allocating products to 175 retail stores using advanced allocation programs such as JDA and analyzing programs such as Retail Ideas• Effective market analysis, research, planning, trend forecasting, and sales. • Run deep analyses of the stores inventory and sales trends as well as analyzes of stock to sale and sales trend to minimize liabilities and increase profit margins of programs. • Manage allocation strategies for costume and bridge jewelry resulting in driving sales through SKU allocation strategy and HML (High, Mid and Low) analyzes.

Master Of Business Administration (Mba), Mba

Merchandise Marketing

Bachelor Of Science, Business Administration, Marketing; 2007