Liz Wagner Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Tukwila, Wa, Us

Leading BECU’s top priority initiative to achieve digital transformation by modernizing the tech stack, and evolving ways of working through a new operating model. Collaborate cross-functionally with diverse workstreams, shape changemaking communications, secure buy-in and adoption enterprise-wide, and identify and resolve key risks and interdependencies.➜ Work in close collaboration with diverse stakeholders to influence change, develop equitable digital experiences, rapidly iterate to evolve data and analytics, and close gaps impacting members and employees.

Tukwila, Wa, Us

Ideated, co-founded, and launched the first large-scale ERG at the company, the Women’s Leadership Group (WLG). Grew program from 16 to 200+ active women, men, and non-binary members in the 2021-2022 class, with more than 500 team members participating in this leadership development program since its inception. Defined the group’s guiding pillars and strategic roadmap, actualizing initial objectives further validated by 91% of participants stating they learned new and strengthened existing skills as a part of the WLG.➜ Planned and managed the execution of WLG’s first virtual conference—“Leading With Your Story”— with 150+ participants offered 12 unique sessions, documenting key learnings to create a repeatable process with post-event surveys speaking to inspiring, action-generating, and changemaking education.➜ Continue to advocate for DE&I at BECU, leading or participating in 4 ERGs during tenure, envisioning and developing an Allyship Hub for employees seeking knowledge on how to be a better ally, co-founding an ERG for people with disabilities, and serving on the BILD Council which acts as BECU’s DE&I advisory.

Tukwila, Wa, Us

Joined the fourth-largest credit union in the U.S.—Boeing Employees’ Credit Union (BECU)—with more than 1.3M members and $30B in assets, first owning the mobile app product and introducing leading-edge functionality and analytics capabilities. Played a key role in the design of the first usability study conducted via a remote program, enabling feedback from diverse users. Expanded role to web and mobile including online banking website and conversational AI / chatbot programs.➜ Spearheaded efforts to integrate Google Analytics into the mobile app, enabling unprecedented insights into customer behaviors, journey mapping, and opportunities to improve usability and accessibility.➜ Partnered with experts to audit accessibility functionality for vision-impaired users, updated mobile app to meet and exceed standards, and validated app through testing with blind and vision-impaired members.➜ Championed the digital financial health strategy—presenting efforts during the MX Summit—and engaged with Forrester Research to bring robust multi-part research findings to the mobile and web team.➜ Enabled digital messaging service to mitigate high call center volume, saving an average of 8,000 hours annually by leveraging AI / chatbot programs within the messaging service to facilitate organizational efficiency.

Tukwila, Wa, Us

Tukwila, Wa, Us

Seattle, Wa, Us

Progressed rapidly and earned accountability for developing and executing Starbucks’ and Teavana’s ecommerce strategy, taking the business from $5M to $50M in 6 years, and driving all product, assortment, and digital management decision-making. Identified emerging needs and opportunities within the ecommerce business, growing the team throughout tenure to 16 colleagues—2 direct reports—and ‘standing-up’ Starbucks’ first internally managed and highly profitable ecommerce division.➜ Championed a sitewide redesign; rearchitected with a mobile-first, customer-centered approach; and led project to achieve within-scope execution in alignment with aggressive timeline.➜ Developed SEM, SEO, and digital advertising programs fueling 18% of site revenue, a global affiliate network program resulting in 15% of sitewide sales, and a paid search strategy with 4.0 ROAS.➜ Functioned as an Interim Director for 6 months and played an integral role in the evolution of a high-performance internal ecommerce group, managing talent acquisition and culture development throughout tenure.➜ Advocated for and managed social channel strategies—initiating an ecommerce-focused Twitter handle and first-time ‘Pin It’ buttons on Pinterest, capitalizing on emerging social behaviors and norms at the time.

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Washington, Us

Built integrated analytics, tracked campaign performance, and established the agency’s social media footprint.

Leadership Executive Master Of Business Administration (Lemba)

Bachelor Of Arts - Ba, English, Business Administration Minor