Liz Walker Email & Phone Number

Liz is an experienced qualitative research specialist recognised for her work developing engaging and enduring brands while driving short term sales through authentic audience connections. She has a proven track record in human services sector - tertiary education, health, Not-for-Profit organisations and domestic tourism. Liz has earned a reputation for her customer experience mapping in emotionally sensitive markets such as the Seniors market, for Hearing Australia. She is also highly regarded for her brand equity and customer journey studies undertaken for several Sydney-based universities in both their domestic and international markets. Liz has partnered Tourism Australia in their domestic marketing campaign for T-Qual and has conducted studies on behalf of several charities identifying factors driving donation choices to broaden appeal and build donation support.Prior extensive research for major commercial clients in FMCG has grounded Liz's result-driven practice and includes collaboration with Nestle/ JWT developing a Grand Effie award winning campaign. She collaborated with Kellogg Aust. to identify strategic opportunities for long-standing brands and previously partnered Colgate-Palmolive for 2 decades guiding their strategic qualitative agenda for oral care.Throughout her career Liz has worked in multi-disciplinary research teams contributing qualitative insights to enhance understanding of quantitative outcomes.

Listed skills include Qualitative Research, Consumer Behaviour, Customer Insight, Market Research, and 17 others.

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  University Of New South Wales

  Psychology And Sociology