I work with high-potential businesses to varying degrees, leveraging my expertise in digital business model development, go-to-market strategy, conversion optimization, and performance marketing.

Developed one of the first online dating sites to use performance marketing to drive profitable growth. 100% bootstrapped and owner-operated, Mate1.com (now eDate.com) attained profitability within a year, and within 18 months was the third largest dating site in the world. We achieved this with a staff of 8 people at the time.Built a proprietary and highly customized system, consisting of a media buying optimization engine, site-wide multivariate testing system, credit card processing management and optimization system, email marketing system, and business intelligence platform. Became one of the first dating properties to attain profitability with our mobile apps on iOS and Android, remaining consistently in the 20 top grossing apps in the social category.Our unique, highly disciplined and constantly-evolving approach to product marketing and media buying enabled us to sustain significant market share in one of the most competitive digital verticals. We remained profitable and 100% privately owned and operated up until our sale of the business in November 2017.