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Liz Wilson is a dynamic product leader with over 20 years of global expertise in the Active and Outdoor apparel space and a passion for building brands. Liz understands what drives consumer brand loyalty and has a track record of creating product-led disruptions in both large and mid-sized global brands. She exemplifies love of product and is driven to provide an outstanding consumer brand experience while achieving strong financial results. Aside from product, Liz’s passions include mentorship and stewardship. As a Wilderness Land Trust board member since 2012, Liz has helped secure more than 50,000 acres to bring them into wilderness preservation. As a 5-year veteran mentor with the Camber Executive Mentorship program, Liz has guided five young leaders through a year-long program that boosts leadership skills and leads to career acceleration.- Expert product creation leader with an exceptional knowledge base of technical fabrics, production, development and GTM, with an emphasis in the global athletic and outdoor arena. - Multimillion-dollar P&L responsibility with a track record of coming in on budget and on time- Expert at initiating, developing, directing and negotiating new business opportunities, specifically in the global arena.- Multi-channel executive with a strong track record in driving sales margin and profit, setting and achieving long- and short-term goals, as well as developing and executing strategic plans.- Excellent communicator and public speaker in both formal and informal settings.- Results-oriented, prudent decision maker and team leader, who is exceptionally well-organized and highly resourceful- Inspirational leader who builds and retains high-performance teams by hiring, developing and motivating skilled professionalsExpertise:Business Development * Global Market Development * Entrepreneur * Sourcing * Product Development * Go To Market * Merchandising * Talent Development * Technical Apparel * Technical Design * Design Leadership * Sustainability * Apparel * Accessories * Gloves * Headwear * Fundraising * Environmental Stewardship * Mentor
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General Manager, Soft GoodsRossignol Group Jun 2023 - PresentSaint Jean De Moirans, Fr -
Senior Vice President, Global Product CreationOutdoor Research Sep 2021 - Jun 2023Seattle, Wa, UsLed the Product Creation team and process from concept to consumer through the lens of Innovation, Merchandising, Design, Materials, Tech-Design, Sourcing, Costing, and Quality Control. -
Vice President, Global Product CreationOutdoor Research Nov 2017 - Sep 2021Seattle, Wa, UsCharged with bringing a 40-year-old technical brand forward from an item-based focus to a fully merchandised modern brand with a stronger focus on the consumerLaunched, implemented, and now lead a full cross-functional GTM process that includes owners, senior leaders, the board of advisors, marketing, sales, and international distributors.Thought leader. Provide vision and direction for the brand through the full lens of the GTM processCreated an environment of collaboration and improved communication between Korea-based owners, international factories and sales staff, and our Seattle-based product creation group Initiated and launched the key-account pre-line process resulting in stronger partnerships and two-way feedback loops that ultimately result in a better product and stronger buy-inA key driver in the ideation, creation, pressure-test, and launch of the new brand marketing platform. Improved product direction, encompassing a new brand mark, direction, consumer, and storytelling.Responsible for the direction and leadership of 700 styles annually (hardgoods and softgoods), 70% of which have turned over in the last 24 months as I led the brand direction Increased overall margin contribution by 400 basis pointsBuilt and lead an exceptional product team of 20 FTE's and 4 seasonal creatives, with 8 direct reports consisting of Merchandising, Design, Tech Design, Sourcing, Costing, Materials, and Innovation.Manage a $2.5M P&L
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Vice President | Merchandising, Design And DevelopmentRoyal Robbins. Outdoor & Travel Clothing. Oct 2015 - Oct 2017Louisville, Colorado, UsReimagined the product creation for a 50-year-old legacy brand by applying technology, merchandising and a renewed focus on the consumer. Partnered with Evolv, a youthful climbing brand, to create a product line/branding/marketing/sales strategy that combined the heritage of Royal Robbins and the youth and energy of a younger brand. Resulted in an additional $1M of revenue and full distribution in REI climbing doors.Successfully developed, presented and implemented a new product strategy with owners, investors, board members and key business partners globally, including wholesale and distribution partnerships.Led and implemented a cross-functional GTM process that included: executive leadership, board of directors, marketing, and both NA and international sales partners.Launched and expanded Blue Sign system partnership and increased sustainable materials by 40%.Launched and successfully implemented the outerwear product category in 1st season, adding $500K in margin dollars. Increased margin 200 basis points in first season by implementing new strategies focusing on efficiencies, new factories and accountability.Built a world-class and nimble product team of nine that encompassed design, merchandising, development and materials with a focus on senior industry leaders.Launched and implemented a new PLM system.Managed a $1.5 million P&L -
Vice President | Retail MerchandisingOakley Jun 2014 - Feb 2015Foothill Ranch, Ca, UsRecruited into newly created position, where I brought product merchandising (Eyewear/Apparel/Footwear/Accessories) and visual merchandising under one leader resulting in a unified vision for Oakley Retail inclusive of approx. 200 stores Globally with a total revenue exceeding $400 million.P&L responsibility for merchandising and visual departmentsDrove the creation of a global merchandising strategic plan which outlined growth strategies, invest/divest focus, space allocation and placement, traffic pattern optimization, and a tiered door execution.In apparel: decreased OTB by 20% and style count by 30% with a planned increase in turn of 65%. Created key item strategy tied to measurable dates in the calendar, created BTS strategy, and increased focus on women's apparel in both full and off-price channels.Owned and managed a $1.4M Visual Merchandising budget that fed the creation and implementation of a new GTM calendar that outlined front of store through in-store that aligned eyewear initiatives with corresponding apparel categories creating more robust consumer story telling and resulting in over 100% comp increases in those specific categories. -
Global Product Director | Merchandising And Design | Outdoor ApparelThe North Face Jul 2008 - May 2014Denver, Colorado, UsResponsible for the vision, plan, budget and leadership in merchandising, design, and development to reach global double-digit growth nearing $1 billion across outdoor apparel (outerwear and sportswear); the largest business and revenue driver. P&L contribution Owned largest contributing gross margin department with a consistent track record of meeting or exceeding targets, as well as taking on gaps from partners in order to meet company financial goals.Lead the strategy, design, merchandising, and development of the two most innovative and significant proprietary technologies for The North Face in the history of the brand: Thermoball and FuseForm. These products have proven to not only be significant from a industry innovation stand point but from a revenue stand point as well; both programs exceeded forecasts and generating upwards of a combined $15 million in their first seasons.Drove new processes and collaboration with European and Asian markets that resulted in a more global and less regionally specific line, and reduced SMU’s by 30%.Lead team of 22 encompassing Merchandising, Design, and Development with 5 directly reporting. -
Global Product Director | Merchandising, Design, Development | Performance Apparel, HeadwearThe North Face Jul 2008 - Feb 2011Denver, Colorado, UsRecruited to lead and launch the new Performance Apparel business, which consisted of building a winning team of 12 with 4 directly reporting in merchandising, design, and development.Created and implemented a product strategy for new product categories: running, training and yoga. Partnered with sales division to grow and target new accounts, create partnerships, and drive new business, which resulted in a 225% increase in the running specialty channel alone.The Performance business became the fastest growing category 78% within 1 year of strategic implementation, exceeding annual growth targets of 45% and expanding the business six fold within 2.5 years to $50 million from $8 million.
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Divisional Merchandise Manager | Women'S SportswearNike World Headquarter 2006 - Jul 2008Beaverton, Or, UsPromoted to Senior Divisional Merchandise Manager/ US Nike Sportswear in 2008. Direct reports increased from 3 to 5 and revenue size increased to approx. $350 million.Instrumental in the re-launch of business from consistent declines to near target objective in first fiscal year by implementing a new product vision and a focus on: fit, styling and an emphasis on the consumer. -
Senior Merchandise Manager | Us Apparel Women’S PerformanceNike World Headquarter 2003 - 2006Beaverton, Or, UsCreated, communicated, and directed the vision for Women’s Sport Apparel (Tennis, Nike Performance Underwear, & Teen Girl).Managed annual business of between $20-50 million depending on category responsibility.Maxim Award Winner 2004 (Tennis) & 2005 (Nike One).
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Product Line Manager | Women'S Global Acg ApparelNike World Headquarter 2000 - 2003Beaverton, Or, UsLead the merchandising function for the 1st women's focused Action Sports line for Nike ACG.Created the strategy, line plan, consumer focus, and lead the product creation globally.Grew the business from almost zero to approximately $10 million in 3 years.Managed 1 direct report.
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Various RolesNike World Headquarter 1996 - 2000Beaverton, Or, UsRoles included: Men's Buyer, Product Coordinator for Athlete Specific Apparel (including USPS/Lance Armstrong, Andre Agassi, Mary Pierce, Monica Seles, Ken Griffey Jr.), and Niketown Portland Floor Manager.
Liz Wilson Skills
Liz Wilson Education Details
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Oregon State UniversityMerchandise Management -
Scoula De Lingua E Cultura Per Stanieri, Siena ItalyLiterature
Frequently Asked Questions about Liz Wilson
What company does Liz Wilson work for?
Liz Wilson works for Rossignol Group
What is Liz Wilson's role at the current company?
Liz Wilson's current role is General Manager Softgoods at Rossignol.
What is Liz Wilson's email address?
Liz Wilson's email address is lw****@****rch.com
What is Liz Wilson's direct phone number?
Liz Wilson's direct phone number is +150375*****
What schools did Liz Wilson attend?
Liz Wilson attended Oregon State University, Scoula De Lingua E Cultura Per Stanieri, Siena Italy.
What skills is Liz Wilson known for?
Liz Wilson has skills like Apparel, Merchandising, Sportswear, Outerwear, Retail, Fashion, Product Development, Trend Analysis, Leadership, Visual Merchandising, Textiles, Wovens.
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