Elizabeth Wright Email & Phone Number

Los Angeles, CA, US

Houston, TX, US

• Led and built a high-performing customer facing client services team delivering an industry-leading experience for for multiple e-commerce services: marketing (MaaS), software (SaaS) and fulfillment (FaaS).
• Exceeded sales targets, account acquisition, and customer retention with CSAT metrics as core KPI’s.
• Collaborated with marketing to create programs and promotions to grow market share and volume.
• Developed processes, procedures, and drove the adoption of tools to improve the account management function leading to better outcomes for Cart clients and internal efficiencies.
• Provided strategic guidance to the account management team responsible for developing and implementing media and marketing strategies and QBRs.

LOS Angeles, CA, US

• Client Partnerships: Spearheaded client partnerships and coached performance account management team to drive acquisition at scale.
• Team & Project Management: Built performance team from the ground up, setting goals and defining clear objectives to minimize account churn.
• Brand Partnerships: Worked with creators to drive brand/product awareness and achieve sales targets utilizing all social platforms.
• Revenue Growth: Developed strategic plans and targets to hit core KPI’s (downloads, conversions, purchases, etc.) and achieve acquisition at scale.

Los Angeles, US

The B-STEM Project provides girls and young women from underserved communities with an education and understanding of the application of Business and STEM.

Culver City, California, US

• Client Partnerships: Oversaw relationships with over 100+ talent, brand, and studio partners to develop and execute online fundraising campaigns to drive donations for nonprofits.
• Revenue Growth: Drove $50MM+ to over 300 charities from online fundraising campaigns. Exceeded sales goals by doubling revenue in 2018, driving the highest revenue and new donor acquisition in the history of Omaze.
• Team Building & Leadership: Built and led team responsible for the management and execution of all Talent and Non-Talent fundraising experience campaigns for Fortune 500 Brands, Travel, Sports, Music & Lifestyle.
• Renewal Strategy: Formulated and launched partner renewals program, High-Level Donor program, and Omaze Originals Travel category, driving over $2MM+ in additional revenue.

Playa Vista, California, US

• Client Partnerships: Oversaw team managing all advertising campaigns for Fortune 100 brands across Entertainment, Gaming, Travel, Beauty, CPG, and Automotive categories. Top Clients included Google, P&G, Pizza Hut.
• Leadership & Team Building: Recruited, trained, and managed both the Account Management & Sales Operations teams. Built teams from the ground up to effectively provide best-in-class Client Services driving renewals and.
• Revenue Growth: Drove and exceeded revenue goals by doubling revenue in 2015.
• Sales Training: Drove efficiencies by developing new training materials, streamlining the process, and educating the team on Legal, JIRA, Salesforce, media best practices and overall staff development.
• Grew and built Google relationship to drive $2MM+ in revenue from custom content videointegrations. Established KPI’s & parameters for driving a successful RFP process with Google.

Santa Monica, CA, US

• Client Partnerships: Oversaw Key Accounts and team managing advertising campaigns for Fortune 100 Brands: L’Oréal, Turbo Tax, Bank of America, Dole, and Home Depot.
• Led Sales Operations, Inventory Management & Account Management Teams.
• Oversaw Branded Pricing Strategy and Rates. Responsible for driving overall yield through effective pricing and inventory recommendations.
• Established Inventory Management team to improve inventory planning, reservations & booking process. Achieving over 97% revenue recognition for overall campaign delivery.
• Rolled out IndieClick product offering to Branded Sales. Created and implemented product offering to streamline back-end execution and simplified sales product to drive revenue.

Santa Monica, CA, US

Beverly Hills, CA, US

Single point of contact for Sellers and Marketers across the myspace Studio Organization. Facilitate communication, and elevate the conversation beyond the RFP. Partner with Sales to build out deeper insights and understanding into client needs and then marshal the appropriate resources to maximize revenues.

Beverly Hills, CA, US

• Main responsibilities:
• Lead, coach, develop and set priorities for regional account management team
• Partner with sales management to proactively identify opportunities to increase customer satisfaction and grow revenue
• Recruit and grow top talent, maintain a healthy pipeline of candidates to anticipate future needs
• Proactively identify opportunities to streamline and drive efficiencies in processes
• Establish and promote best practices in client management and internal execution, create scalable processes to effectively train team

New York, NY, US

• Responsible for oversight and management of $75 million+ in annual revenue.
• Recruited, developed and coached Los Angeles Account Services team (12 Managers and Sales Coordinators). Established and promoted best practices and processes.
• Responsible for executing online marketing campaigns and strategic initiatives for AOL's entertainment, automotive and direct partners, including: Fox, Warner Brothers, Ameriquest, Experian, Universal, Sony, Paramount.
• Managed synergy campaigns for AOLTW priorities, including Harry Potter and Lord of the Rings.
• Worked closely with Sales to develop account strategies and manage long-lasting relationships.
• Implemented rich media, targeting, sweepstakes, promotions, games, video, email & high reach strategies.

New York, NY, US

• Managed interactive deals for Personal Finance, Automotive, Travel and Technology verticals, including Ameriquest, Lower My Bills, Experian, Toyota, Nissan, Lexus, Honda, and Gateway.
• Responsible for over $55 million+ in annual revenue. Drove upsells and renewals for all accounts.
• Enabled strategic partners to exceed revenue goals, optimize plans, increase editorial integration and drive more qualified customers.
• Supervised Account Manager and Sales Coordinator on deal implementation.

Bachelor In Business Studies, Economics & Social Studies

Education record