Liz Yap Email & Phone Number

A contract visual designer upholding the CEG brand. Designing assets related to events, websites, and eNewsletters promoting products and services.Role Accomplishments: Production and creative support for Chief Executive Group, Chief Executive Network, Corporate Boardroom, Corporate Boardroom Network, CEO100 Network, and Senior Executive Network. Products.

Bethesda, Maryland, United States

A contract visual designer supporting across platforms, products, services, and departments upholding the EdWeek brand and workflow. Design and production of events, whitepapers, special reports, and web assets to promote products and services. Support quality control and production of newsroom and social assets as available.Role Accomplishments.

Reston, Virginia

• Positive Aging Sourcebook | Reston, VaAccomplishments:
• Re-branded "Guide to Retirement Living" by creating new logos and design templates for the retirement living guide "Positive Aging Sourcebook".
• Manage and lead the design layout of three consecutive editions using current publication template and style, create new advertisements, work closely with the print vendor to meet deadlines and production.

Vienna, VA

• Vienna Manor Assisted Living | Vienna, VAApril 2018 – Present Accomplishments:
• Currently implementing a cohesive branding strategy across all media that will build recognition which in turn builds trust and loyalty.
• Increased website traffic by 43% over the last year by putting into effect best practices for SEO and social media.
• Developing and delivering print-ready solutions for marketing collateral including business cards, advertising, event materials, and brochures.
• Keeping current the photography of the facilities assuring a welcoming, safe and clean environment for potential client’s loved ones.
• Research and work with print vendors to deliver quality print collateral within the client’s budget.Technologies used: InDesign, Illustrator, Photoshop, Acrobat, SquareSpace

Falls Church, VA

• Plaza Latina Market | Falls Church, VAAccomplishments:
• Refined the client vision through stakeholder interviews and online research.
• Designed a new store logo and brand guidelines to build a more contemporary vision and building customer trust and loyalty.
• Commissioned and creatively directed a photographer for original website imagery.
• Developed specific multi-lingual content based on stakeholder insights about customer needs.
• Launched the store website in December 2018; analytics show success with a 38% user return rate as of Feb 28.Technologies used: Illustrator, Photoshop, WIX

Alexandria, VA

• NGS General Contractor | Alexandria, VAAccomplishments:
• Defined client vision and online strategy through competitive research and analysis to provide the client with an understanding of their competitive advantage.
• Implemented all color, typography, and company brand guidelines to ensure company recognition, building trust, and loyalty.
• Researched and acquired all photography from online resources.
• Launched website in less than three weeks.Technologies used: Illustrator, Photoshop, WIX

Washington D.C. Metro Area

• American Cancer Society - Prevent20 Campaign UX Research & UX Lead Assistant of a team of 4. Synthesized data gathered and establish deadlines and oversaw project tasks.Accomplishments:
• Defined client vision and strategy by conducting stakeholder interviews and a user survey.
• Created user personas to inform the user-centered design process.
• Worked to develop new site architecture and user-flow.
• Created a user test plan for validation of design direction as well as the functionality of content. Used findings to iterate toward a final solution.
• Delivered final package to include: personas, journey map, sitemap, high -fidelity mock-ups with prototype, style guide, and next-steps recommendations.Technologies used: Illustrator, Photoshop, Google Drive, Slack.

Washington D.C. Metro Area

• Human Rights ConnectedUX Lead & UI Assistant of a team of 5. Established a working timeline, organized tasks, and workflow of the project. Created visual elements for prototyping.Accomplishments:
• Developed user research, both quantitative and qualitative, through stakeholder interviews and user survey.
• Synthesized data gathered to inform the development of personas.
• Strategized ideas for content restructuring and user-flow concepts.
• Produced aesthetically rich user interface designs for prototype.
• Implemented a test plan with user scenarios to validate the design and functionality of content. Used findings to iterate toward final solution.

Rockville, Md.

• Accomplishments:
• Designed and produced a multiple-page daily newsletter applying master-pages, templates, and style-sheets to ensure product quality and continuity.
• Ensured newsletter PDF met visual standards for subscriber-access websites: SmartGridToday.com and PowerMarketsToday.com maintaining company recognition and product loyalty.
• Managed daily website content using a content management service (CMS).
• Generated eight daily HTML emails using email service providers (ESP) which were sent to specific database lists, at a set time daily, in turn building trust with subscribers.
• Established and increased industry marketing partnerships for cross-promotions.

Washington, DC Metro Area

• Implemented creative strategy for "Guide to Retirement Living SourceBook" including publishing brand guidelines to build trust in product quality.
• Designed original page layouts, advertising, and marketing collateral while adhering to deadlines for three regional editions/published three times a year.
• Improved the visual brand by streamlining master-pages, templates, and style-sheets while working closely with sales and production staff.
• Supervised and generated original photography for cover features.
• Prepared all files for 4-color printing. Technologies used: InDesign, Photoshop, Acrobat

Washington D.C. Metro Area

• Established design guidelines, templates, and style-sheets to streamline the inaugural launch of commuter newspaper "Express".
• Supervised the production of editorial pages while working closely with editorial staff.
• Researched, commissioned, and color-corrected photography and illustrations.
• Prepared all files for 4-color printing.Technologies used: InDesign, Illustrator, Photoshop, InCopy, Acrobat

Washington D.C. Metro Area

- Lead designer of Democratic Leadership Council’s quarterly policy journal "Blueprint". - Researched, commissioned, scanned and color-corrected photography. - Redesigned Blueprint in the Spring 2001, creating a hybrid magazine — a combination of a policy journal with a news magazine. [ Technologies Used: InDesign, Photoshop, Acrobat ]

Uxui Design

Bachelor Of Arts (B.A.), Graphic Design