Lizz Anderson Email & Phone Number

Paris, Île-De-France, Fr

Retained consultant responsible for annual promotional materials. Conceptualize each year’s theme.• Create cohesion between promotional, marketing, and advertising by implementing each year’s theme across these three areas. • Solidify the look and feel of each year’s promotional materials by maintaining the brand across all collateral. In addition, provides updated logos, social media graphics, and suggestions to continue the same brand across social media and other platforms.

Designed and art-directed compelling covers and interiors for textbooks. Conceptualized covers with dynamic imagery to reflect the subject matter and translate into small sizes for online viewing. Reviewed interiors and updated according to ADA best practices while implementing pedagogical changes.• Created styles and prepared designs to be implemented by an outside vendor for creation of the text book.• Managed the budget for art and design to keep us within or under budget, deciding when to use established vendors for outsourcing. • Championed a workflow to remotely collaborate with a photographer for updated photography, resulting in 50 new images. With input from authors and project team, art directed creation of images by email, text messaging, and phone calls. • Oversaw updates to over 200 illustrations to be updated to four color including creating a color palette for art, working with the illustrator, and conveying edits from the team to the illustrator. Came in under budget by sending simpler illustrations to our vendor and having only the more complex revisions.

Created catalog covers and interior layouts as well as logo designs and web ads.

Braintree, Ma, Us

Designed BirdWatching and Pain-Free Living in their entirety. In addition to handling the cover-to-cover design of magazines, assisted Art Director with various tasks as needed. • Created process guides and protocols, reviewed materials with other designers, and created documentation to ensure our design team stayed up to date with new processes and organization.• Created proofs and communicated necessary adjustments with ad coordinators to ensure high-resolution ads that met our specs and looked great when printed. Wrote out detailed instructions to help advertisers adjust ads when specs were not met.• Generated a page map for each issue, strategically placing ads throughout to achieve competitive separation as well as best possible placement to meet advertiser requests.

Braintree, Ma, Us

Editorial design for various magazines cover-to-cover including departments and ads in addition to features. • Designed cover, features, and departments while collaborating with editors to ensure layouts enhanced the story.• Prepared magazine files for digital platforms, created page maps, preflighted and designed ads. • Made promotional materials such digital assets, house ads, infographics, and web ads.

Salem, Massachusetts, Us

Worked on promotional material for the museum including brochures, web banners, advertisements, newsletters, and pamphlets. Focus on maintaining the museum brand. Other responsibilities included creating and sending spec sheets to vendors, gathering estimates, communicating with the vendors, prepping documents to be sent out, and sending filed to the printer (including FTP file transfer). Also attended press checks and design meetings.

As part of an eight-student team lead by a design professor, worked on projects for clients within and outside of the University of Hartford from concept to completion. Included logos, collateral, and books as well as press checks, and client meetings.