Liz Zack Email & Phone Number

Helping brands unlock potential by crafting actionable strategies and creative solutions grounded in real human needs and insights. My goal is to bridge the gap between vision and execution, transforming brand strategies into compelling experiences that resonate and drive impactful business results.I've worked across a diverse range of iconic brands, from industry leaders like PepsiCo, Unilever, Bacardi, and Google to innovative companies like REI, Waterworks, and Skiphop.My Approach: Human-Centered Champion: I leverage deep human insights to fuel actionable strategies, ensuring paths forward that resonate. My passion lies in understanding people and their needs, and I translate those insights into strategies that connect.Advocate for Authenticity: Guide brands towards crafting authentic visions and strategies that tap into their core essence while aligning with real people's needs. This ensures brand strategies are not just innovative, but resonate with who they aim to win with.Design Thinking for Brands: I love to leverage design thinking methodologies to develop compelling brand strategies. This approach helps me create strategies that are not only unique, but also solve real problems.Connecting Vision to Action: Passionate about connecting vision to action, creating actionable strategies that translate into impactful design execution and clear next steps. This ensures teams can move from big ideas to tangible results.Storytelling Power: Storytelling is everything. I truly enjoy distilling lots of information into compelling and clear narratives. Brand Experience Architect: My extensive experience in designing and developing brand visuals, products, services, activations, packaging, experiences, and retail environments helps me create holistic 360° brand strategies and seamless customer journeys.

Listed skills include Design Strategy, Design Thinking, Packaging, Concept Development, and 28 others.

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  Pratt Institute

  With Honors