Lizz Bacon Email & Phone Number

Sacramento, Ca, Us

Executed design projects for 3 evolving brands, eSalon, Colorsmith, and AURA. Designed packaging for multiple product line extensions (concept to mechanicals) for Colorsmith and AURA. Established and created brand presence with multiple online retailers.• Upheld individual brand standards with brand / copy guidelines, ensuring consistency throughout.• Optimized cross-functional workflow, saving valuable time on projects.• Stepped into project management and art direction roles, optimizing process so team could communicate more effectively during COVID, which helped to reduce mistakes and improve productivity.• Managed product assets for websites with refreshed packaging and new releases, ensuring tech team / developers received assets ahead of time to enable company to continue selling products online without interruption.• Expanded business reach and boosted overall revenue by preparing and assisting pitch decks with supporting graphics.• Built online presence from the ground up on Amazon, creating storefronts for company brands that generated significant increase in sales on domestic and international scale.

Spearheaded diverse projects for wellness documentary company, ranging from social media content and digital marketing to layout design.• Designed 300+ page print and digital booklets for documentaries, including “Interconnected,” “Prosperity,” and “Origins,” which sold over 100k copies. Managed creative process from concept to proof, showcasing a high level of autonomy and expertise.

With the Catalina Island Museum’s recent expansion, I have been commissioned to design an array of material. This ranges from promotional work, brand identity, photo retouching for special exhibits, and much more.

I assisted the eSalon creative team, working on a wide range of print projects. Projects included retail materials for in-store and partnering CVS locations, environmental design for industry events, hand-lettering for campaigns and brand exploration, photo retouching, Breast Cancer Awareness in-store campaign design, an updated press kit, and everything in between.

Los Angeles, Ca

Produced marketing materials for agents, including business cards, open house flyers, postcards, signage, and print ads in prominent publications.• Implemented efficient organizational system through use of online forms, templates, and FAQs, enhancing communication and reducing turnaround time.

Santa Monica, Ca

Assisted agents, brokers, and administration marketing projects such as flyers, postcards, open house signs, and presentations. Worked in a fast-paced environment while maintaining order and precision in design. Job also entailed troubleshooting agents' tech issues, maintaining brand guidelines, and building a relationship with a printer, overseeing the projects from start to finish.

Irvine, Ca

As an aid to the marketing team, I designed materials such as stamp cards, magazine advertisements, and e-mail newsletters, and web graphics.

Seattle, Wa

Created print and web advertisements, exhibition marketing materials, and social media content all while upholding brand identity standards.• Developed online and print advertisements as well as a hand-lettered tote (for new signups) for SAM’s membership drive, leading to increase in new-member rates and boost in membership retention.

Newport Beach, Ca

Designed print marketing materials, executed environmental design for auctions, and created sponsored event invites.• Increased museum membership renewal rates and grew revenue by marketing to existing and past members with targeted ads.

Los Angeles, Ca

At the museum, I answered any inquires from LACMA guests and promoted new exhibits with the utmost enthusiasm. I increased membership revenue for new and returning LACMA guests. I guided guest traffic during high volume visitor hours and assisted special events, contributing in any way needed.

Bachelor Of Fine Arts - Bfa, Graphic Design

Art/Art Studies + Political Science

Activities and Societies: Printmaking, Italian, International Law, Italian Art History.