Developed bespoke graphic designs and illustrations for a diverse clientele, including startups, established brands, and non-profits, resulting in increased engagement and brand visibility.Created visual assets for various platforms such as websites, social media, marketing collateral, and print materials, ensuring brand consistency and high-quality standards.Designed and illustrated custom logos, infographics, brochures, posters, and other promotional materials, enhancing clients’ visual identity and communication strategies.Clients include: Scholastic, Inc., Mail Online, Girl Scouts of America, Food Network, WineUdesign, and many small businesses.

Designed and delivered engaging art lessons for students aged 3-14 in both home-based and school settings, fostering creativity and artistic expression.Provided hands-on instruction in diverse art mediums, including drawing, painting, sculpture, and digital art, enhancing students’ technical skills and creative thinking.Conceptualized and developed comprehensive lesson plans and art projects, incorporating a variety of techniques and materials to engage and challenge students.Effectively managed and engaged groups of students in both home and school settings, maintaining a positive and productive learning environment.@lizzteachesart

Develop and execute social media strategies to build brand awareness and engagement.Design and implement social media campaigns, including graphics, videos, and copy.Monitor and analyze social media metrics to refine strategies and improve performance.Oversee the design and development of the company website.Design and produce marketing collateral such as brochures, presentations, and product cut sheets.Create branding materials, including logos, business cards, and promotional items.

Established and led a company specializing in designing and illustrating educational apps for children, overseeing all aspects of product development from inception to launch.Created engaging, intuitive user interfaces and visual elements tailored for young users, ensuring a user-friendly experience that supports learning and interaction.Successfully published and sold educational apps through the App Store, handling all aspects of app submission, marketing, and promotion to drive downloads and user engagement.

Conceptualized and created over 20 children's apps in the education/entertainment categories.Apps were featured and reviewed on several blogs including bestappsforkids.org and theiphonemom.com.

Directed a team of graphic designers, illustrators, and creatives to develop visually compelling marketing campaigns targeting college-aged audiences.Conceptualized and executed innovative campaign concepts and visual strategies that resonate with youth culture and trends.Managed multiple projects simultaneously, from initial concept through to final delivery, ensuring timely execution and adherence to budget and client requirements.

Designed and formatted book order layouts, ensuring visually appealing and readable page designs.Illustrated stickers, posters and classroom items.Ensured all design files were print-ready, including accurate color settings, bleeds, and trim marks for high-quality production.Created and updated style guides to maintain visual coherence and support the company’s branding efforts.Handled multiple book order design projects simultaneously, meeting deadlines and maintaining high standards of design quality.