As a brand designer, I combine marketing and graphic design to create the visual materials that represent a company. I analyze market trends and formulate strategies to reach consumers. Also, I design and produce the projects and materials that satisfy the needs of their businesses.

Reflective, creative, strong, strategic and a good listener. As Brand Campaign Director, I’m concerned with creating and maintaining a lasting impression among consumers and improving sales, retention and market share. Responsible for the master plan, creative strategies and direction of advertising and marketing materials and campaigns for US Fitness Holdings, LLC. I ensure that all campaigns achieve individual campaign objectives. I coordinate campaign activity with the marketing team including website updates, social media activity and USF activity to deliver campaign objectives and lead generative activity. Supervise and evaluates the quality of creative content for the brands of US Fitness. I work closely with many teams, including company stakeholders, web developers, creative agencies, designers, recruiters, fitness experts and in-club staff.

As Marketing & Design Director, I am responsible for creating the art, verbiage and the outbound marketing activities for our products. I conceive and develop innovative marketing materials that drive interest and demand to our brand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits are crucial. In my role as Marketing & Design Director I am an expert of our brand, how materials are distributed, represented and I am ultimately responsible for meeting deadlines and maintaining a constant workflow of fresh and innovative art.

Collaborated on design of press kit, tradeshow booth and designed the wholesale catalog.