I am on the leadership team at Emporia, which is a resale technology company, and the operating CMO for all of our brands. With expertise in GTM, product marketing, growth marketing, brand marketing, and marketing operations, I re-built our brands' marketing teams and systems in order to achieve new efficiency and scale.Emporia's brands include SimpleConsign, ConsignPro, and Resaleworld.

BRAND | Define what you stand for | Projects include brand strategy, values, story, voiceMARKETING | Speak to customers | Projects include GTM strategy, product marketing, content strategy and content writing, development and management of paid campaignsINDUSTRIES | Fintech (Payments, Point of Sale, Financial Infrastructure), Retail and Resale Technology, Social Networks

Built the Prime Trust brand into one of fintech's most recognized blockchain infrastructure providers. Oversaw brand marketing, communications, performance, product marketing, creative, and marketing operations.

Built brand from scratch including strategy, values, name, voice, messaging, and designWrote copy for all product needs including app, website, and blogDesigned and launched acquisition campaignsDeveloped content strategy and calendar Managed development of social strategy

Strategy lead on new marketing strategy team:- identify, develop and lead integrated marketing projects that begin with brand and communications and lead to custom content and media plans for the Luxury, Lifestyle (food, beverage, fashion, jewelry, accessories) and Travel categories- lead and manage general brand projects for Bloomberg Media- work across teams including digital product, subscription, editorial, media sales

Led and managed project teams focused on brand strategy, architecture, messaging, and experience; coverage across sectors including healthcare, education, technology, and industrials.

Client Objective - to design a better way for people to connect to social services and public benefitsDiscovery:We conducted interviews with case workers and individuals who were either connected to or disconnected from services and benefits. The goal of our research was to better understand trigger points, pain points, and the overall customer journey for someone seeking social services/public benefits. We also spoke with social service experts, as well as analyzed analogous business examples.Synthesis/Ideation to Prototyping:We developed three potential design directions, and piloted one - a SMS text center. We designed and marketed the service, built the prototype, and launched with 10 participants. As business designer, it was my responsibility to determine the business model for the service, and make a recommendation for how best to bring this service to market. I conducted desk research on coaching and customer service companies, as well as interviews with the teams that built NYC 311 and Crisis Text Line. From this research, I developed a set of best practices for customer support lines, a go-to-market strategy for this service, and a cost-modeling tool to assess business model trade offs.

Project included industry data gathering and structuring, as well as consumer and competitive trend analysis.

Sharitive was a loyalty application designed to create hyper local cycles of giving and improve local awareness of nonprofit need.Developed B2C loyalty application that engaged customers directly in a business’s philanthropic decisions. This resulted in empowered customers, increased brand capital for business partners, and a reduction in ask fatigue for businesses. Conducted interviews, focus groups, and surveys with both consumers and small businesses to identify two significant pain points: financial and time constraints that prohibited consumers from engaging with local nonprofits, and missed opportunities for businesses to monetize existing philanthropic initiativesSecured business and nonprofit partners for nine month pilotDesigned and implemented customer acquisition and marketing strategy focused on in-store education, digital advertising, social media and community development, and targeted eventsManaged and trained team of interns and volunteers in social media management, sales, and systems operationsFeatured on Forbes.com 7/1/13

Assisted in design, implementation and analysis of consumer insight and market research projects for Fortune 500 and boutique clients; included work with focus groups, dyads, in-home observations, and interviews.Worked with Director of Strategy to craft brand strategy statements based on client’s objective, target audience, and industry researchScoped, planned, and oversaw the execution and coordination of projects for startup clients in CPG, retail, and mobileMaintained and created content for social media channels: Twitter, LinkedIn, Facebook, and Wordpress. Familiarity with platforms such as Shopify, Magento.

Implemented marketing strategy and brand development through social media outreach, website maintenance, press releases, catalog essays, distribution of images and marketing material to the media and press.Aided in developing markets for emerging designers by building a client base and managing production schedule, quality of product, and evolution of design. Achieved record sales in 2011 for artist under management.

Taught small classes that ranged in size between 6-18 students. The goal of the class was to establish an opportunity for students to practice speaking english conversationally. Focused primarily on igniting discussion and student participation and engagement with class materials.