Lizzie Lack Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Greater Atlanta Area

Development Associate for the Office of the Arts at Georgia Tech

Greater Atlanta Area

Senior Development Assistant for the H. Milton Stewart School of Industrial and Systems Engineering

Greater New York City Area

-Managed public relations activities that serves the high end luxury segment of the consumer market promoting such iconic brands as Jaguar, Luxottica, Burberry, Lacoste, and Moet and Chandon among other-Key liaison with major firm client, Proctor & Gamble, promoting several brands in their Prestige Division-Created messaging and communicate value propositions of our clients’ brands to regional and national media, bloggers and magazine editors-Prepared press releases and other promotional materials on behalf of our clients to proactively communicate the value of new products on an ongoing basis to key media influencers -Worked collaboratively with other team members on the execution of key press events on behalf of our clients-Managed and updated vital key client statistics on company media database and mailing list

Greater New York City Area

-Promote value proposition and control key messaging to local and national media, bloggers and magazine editors-Prepare copy for websites, email and direct mail campaigns, print collateral, company blogs, presentations, and social media-Write and edit press releases and other promotional materials-Assist in planning press events to aid in the awareness of the barefoot running movement-Manage company database and mailing list-Assist with the planning of training clinics for VIVOBAREFOOT Certified Coaches -Compile outreach to potential contacts in the barefoot running industry in North America-Act as primary liaison with bloggers and magazine editors fulfilling their ongoing editorial product requests-Create and manage Global Marketing Calendar and ensure timely achievement on all key deliverables

-Managed execution of several critical media and promotional events -Coordinated the development and delivery of press materials to strategic media contacts-Assisted PR Director in the preparation of marketing pitch letters for several key products-Acted as primary liaison with magazine editors fulfilling their ongoing editorial product requests -Maintained physical inventory of all new product samples -Updated media contact database and ensured that this critical corporate asset was current and 100% accurate at all times-Communicated with top editors (e.g. Vogue, Allure, etc.) recommending products to be featured in their magazines-Created weekly calendar for various product teams and ensured timely achievement on all key deliverables-Attended key meetings for PR directors; recorded and circulated minutes to attendees for their feedback and follow up