Lizzie Macfarlane Email & Phone Number

➤Leads the creative process, designing immersive event environments, including custom theme development, spatial design, and interactive elements.➤Creates one-of-a-kind, bespoke installations and decor elements tailored to each event, utilizing a variety of materials, lighting, sound, and interactive technologies.➤Present design concepts, updates to clients, internal teams, and senior management, receiving and incorporating feedback to refine final designs. Creates mood boards, floor plans, sketches, and physical models to communicate design concepts. Managing project timelines, budgets, and resource allocation to ensure efficient and timely completion of all design deliverables.➤Focus on seamless execution and innovation in experiential design with end-to-end project management processes including in-house custom fabrication.➤Keen ability to pivot and adapt to the dynamic needs of each event and experience translating creative visions into tangible realities with high-demand deliverables.

➤Consultant for staffing agency managing end-to-end product lifecycle for client services, defining product vision for customer-centered UX (B2C) subscription service.➤ Product manager working with internal team restructuring processes to identify inefficiencies and trained team for new service launch.➤ Partnered with CFO & CEO defining KPIs ~ Identified percentage of new vs. repeat clients MoM & YoY for business development documenting client lifecycle, reducing average hiring time.➤Responsive web development for diverse device compatibility and acquired knowledge of web accessibility and usability principles. Advanced topics in design system development and portfolio creation.

Midvale, Utah, Us

➤ Led the design operations team of Design Services for an online interior design company, plus a catalog of remote interior designers managing a pipeline of projects on a full-service digital platform.➤ Defined product vision and strategy for road maps client success driving 0-1 & 1-2 product development for UI with digital product offerings and customer needs.➤ Managed the 4 main digital design service offerings, oversaw multitude of touch points & drove agile product updates for shoppable 2D&3D designs, capturing personalized shopping lists, conversion rates per shopping list and clicks to conversion.➤ Partnered closely with designers and engineers running-end-to-end product lifecycle for consumer. Created dashboards implemented designer performance metrics & bonuses, increased designer retention➤ Increased client satisfaction rate developing work strategies, decreased response times implemented digital product enhancement tools like UX product assortment ratings, and reduced budget allocation barriers with 0-1 alternative product development feature for clients.

➤ Co-designed products for in-house jewelry line, designed and built pops for tradeshows and large-scale events.➤ Developed high-impact marketing campaigns, establishing brand identity and key business partnerships. ➤ Governed cost-effective strategies reducing material waste and overhead costs.Built scalable designs and sustainable work streams for B2B and B2C channels. ➤ Identified scope of high volume business with large retail partnerships, managed wholesale accounts, product creation, packaging/distribution, and special brand collaborations, generated exclusive large collections buys/reorders every season.

San Francisco, California, Us

➤ Drove success for several local apparel and accessories boutiques, leading the management of procurement and curation of bespoke merchandise.➤ Led the onboarding and training of new sales reps to build and support the sales team in capturing sales growth➤ Established sales growth strategy by exemplifying demonstrable proficiency in sales forecasting, client engagement, digital marketing, and vendor management.

➤ Managed wholesale accounts, and trade show representatives, and designed build-outs of merchandise pop-up spaces, helping redefine the brand’s identity and creatively displaying uniqueness in build-outs and pop-ups. ➤ Increased market penetration and acquired/maintained new accounts, leading wholesale outreach through trade marketing, trade shows, and events. ➤ Showcased behind-the-scenes approach and story of women creating designs, facilitating B2B partnerships with large companies like Whole Foods and R.E.I

Costa Mesa, Ca, Us

➤ Established sales territories by developing and nurturing key wholesale accounts with external retail partners.➤ Administered wide range of analysis and reporting by utilizing sales CRM to strategize business results.➤ Assisted South East Sales representative with 100+ accounts, managed P.O.'s and vendor relations.➤ Drove impressive implementation of closing sales, account acquisition and satisfaction by actively pursuing new business leads and providing customer support on key accounts.