Lizzie Brookes Email & Phone Number

London, Gb

London, United Kingdom

London, United Kingdom

I was responsible for the strategic management of Black Swan’s long-standing partnership with a global FMCG brand. I led a transformational programme of work from inception through to delivery and use throughout the client. My experience in matrix management of project teams led to the successful delivery of multiple high profile projects and expansion to a £2.5m contract. Key responsibilities included: • Accountable for client profitability and growth through strategic planning and execution of innovative solutions that empower clients to unlock insights from Black Swan Data’s products and services, leading to more effective business decisions • Lead all day to day client relationships and senior stakeholder management, plus management of a global communications strategy • Cross-functional team leader managing client-specific project teams, with individuals from data insight, data science and product departments for successful delivery of key insight projects on time and within budget, with positive feedback from the client • Designed and delivered training programmes to large groups of senior client stakeholders to support their use of our tool – Trendscope, which uses data science to analyse the global online conversation to objectively scan, map, track and predict the key trend topics that are likely to impact consumer behaviour in the future

London, United Kingdom

I managed the strategy for some of the largest clients & investors of Black Swan Data to help them utilise big data to support their business needs. Key responsibilities included: • Nurtured the relationship with the company’s largest investor, Mitsui, to bring them on board as a re-seller of our expertise in Japan to allow for expansion of Black Swan Data into Asia • Led & coordinated large insight projects for a number of large clients • Helped feed client requirements into product development to help the business create products that will remove client challenges • Set gold standard for new client engagement and led training for the commercial team on how to take a client from pre-sales to partnership • Helped drive efficiencies of processes within the business and more standardised documentation to support a growing business

I supported the execution of a client plan on a portfolio of FMCG clients. Through the delivery of first class insight I demonstrated key strategies in gaining competitive advantages from applying customer insights and showing why customer loyalty matters. Key responsibilities included: • Provision of data insights for the client insights team across key growth categories, leading to greater engagement with Tesco; their largest & most challenging retailer • Building strong relationships with client contacts to develop a strong understanding of their organisation, strategies and objectives enabling me to optimise engagements and revenue generation • Being a trusted adviser to a key client, working onsite twice weekly as a member of their team, attending all key meetings, supporting the delivery of insight to Tesco and continually managing and growing the client-consultant relationship • Matrix management of other client leads around the globe to share knowledge and consult on strategic projects • Applying flexible communication styles to effectively work across multiple business functions including Category Management, Brand teams, Shopper Marketing, Ecommerce and National Account Managers • Delivering training on key dunnhumby insight solutions to more than 50 client end users, including senior stakeholders • Continually providing briefs on time, exceeding expectations, including both quantitative and qualitative data insights

Ealing, London

Part of a team responsible for management of the flagship data product (the Shop) at a global level, utilising access to the world’s most robust data set, ever-expanding through strategic partnerships. I have become an expert at project management & managing change through supporting our internal and external stakeholders through a large change event – the re-launch of our flagship product which delivers 70% of revenue across the company.Responsibilities include:• Ad hoc market support• Brand positioning & messaging - working collaboratively with PR & marketing functions across the markets• Developing & maintaining marketing collateral• Managing Shop portfolio across markets & support the commercial roll-out• Developing & Delivering further Small Supplier Solutions globally

Ealing, London

• World leading customer insight organisation; part of team responsible for management of the flagship data product (the Shop) at a global level , utilising access to the world’s most robust data set, ever-expanding through strategic partnerships• dunnhumby Shop uncovers the insights and trends that afford the unique advantage of looking into the future to make the best possible business decisions today• Became an expert at project management & managing change through practically supporting our internal and external stakeholders through a large change event – the re-launch of our flagship product which delivers 70% of revenue across the companyNotable project experience includes:• Owner of Global Communication & Engagement workstream for new solution launch• Capability Manager for Small Supplier KPI tool• Supported continued development cycle for product• Supported delivery of large revenue target (~£30m) across Tesco Markets in past year• Led Shop Solution Support Team

Ealing, Uk

• Gained experience in the world of retail and marketing; using insight to improve customers' retail and brand experience to earn their lifetime loyalty• Created a Credentials Deck for dunnhumby based on past company successes to help support the Business Development team through working with long-standing senior colleagues

Weybridge

Several sessions of Work Experience, over a couple of years, across different sectors including Corporate Finance, Research & Development and Customer Business Development• Obtained commercial awareness, undertook data analysis, and obtained skills including team work, problem solving, presentation skills & learning how to engage with the customer

Bachelor Of Science In Natural Sciences, Biology, Geography, 2:1

Collingwood College Boat Club - Through role as Treasurer/Secretary I organised race entries ensuring all members of the squad were able.

4 A-Levels: Grade A* In Biology And Geography, Grade A In Chemistry And Mathemat

Through being part of the Head Girls Team, I gained experience in leadership, team work skills (liaising between student body and senior.