Lizzie Weigh Email & Phone Number

Brisbane, Qld, Au

Brisbane

• Lead the design of TEQ’s media strategy and planning and oversee the delivery of marketing campaigns to grow brand equity, inspire travellers to make Queensland their destination of choice and increase visitation and expenditure. As a result, Queensland consistently held the #1 position as destination brand leader in Australia, gained dominant share of domestic visitation, and hit record-breaking visitation and expenditure. • Identify and manage strategic partnerships with global and local media partners, platforms (e.g. Meta, TikTok, Google, Adobe) and agency partners. • Responsible for driving the continued success and growth of TEQ’s Industry Media Agency for Tourism and events (IMATE) in its third year of operation. Uniquely to Queensland and an industry first, TEQ established IMATE to create a more connected tourism ecosystem through media with an agency designed to service the broader tourism industry with access to media insights, visibility over TEQ’s marketing activity, provision of paid and non-paid marketing opportunities and media planning and buying services for tourism businesses. • Co-lead the development and implementation of TEQ’s Digital and Marketing Technology Strategy in collaboration with Platform & Data leads. • Lead global, cross-functional teams and collaborate with stakeholders across a range of projects including TEQ’s Digital and Marketing Technology Strategy.

Brisbane

• Lead the strategy development, design, and delivery of TEQ’s global marketing program and activities across events, domestic and international markets; includes media campaigns, digital marketing programs, social media activity, PR and publicity initiatives, partner activations and trade programs. • Responsible for leading and influencing change, collaborating across the organisation and with external stakeholders to ensure TEQ’s marketing strategy and campaigns are impactful, innovative, well-integrated, and deliver against the organisation’s key objectives.• Key highlight: Partnering with The Peers Project to develop and launch ‘Accessed That presented by Queensland’ – a podcast series that explores what it’s really like to travel while living with a disability. The podcast centres the voices of travellers with disability, inspires travel without limitation and educates the tourism industry about the specific needs of guests living with disability. Since launching in August 2023, ‘Accessed That’ charted at #1 in the Travel category on Apple Podcasts and ranked in the top 5% of podcasts globally. Spanning 11 engaging episodes, the series encourages travellers with a range of disabilities to share their own insights of ‘having been there, accessed that’.

Brisbane, Queensland, Australia

• Provide strategic guidance, direction and focus to TEQ and broader tourism and events industry by using data and insights to power decision-making and evolve the organisation’s Marketing, Events, and Experience Design and Development strategies. • Determine key customer segments and markets that provided the highest forecast opportunities for Queensland to grow, and developed clear, actionable recommendations to inform activity across TEQ’s experience/product development teams, trade and aviation partners, creative and content teams, through to implementation of activity across the marketing group. • Lead the development and launch of TEQ’s Experience Design and Development program. This is a strategic program of work led by TEQ in collaboration with Queensland’s thirteen independently managed and funded, membership-based Regional Tourism Organisations (RTOs), representing over 4,000 regional tourism and event operators. The Experience Design Program synthesises global traveller trends and consumer expectations into practical guidelines and mentoring programs designed to empower tourism businesses to reimagine and redesign their experience, differentiate their offering, and grow their business.

Brisbane, Queensland, Australia

As above.

Brisbane, Australia

As above.

Brisbane, Australia

As above. • Key Highlight: TEQ together with Uber launched ‘scUber’ - the world’s first rideshare submarine on the world’s greatest natural wonder – the Great Barrier Reef. For a limited time only, scUber was exclusively available for visitors to explore and experience Australia’s Great Barrier Reef like never before. It is estimated this campaign delivered an incremental 1.4 million visitors spending $1.8 billion over 3 years to the Great Barrier Reef.

Brisbane, Australia

• Lead the development and implementation of TEQ’s social media strategy, including executing and managing successful digital campaigns, organic and programmable content to engage potential travellers and convert global travellers to visit Queensland. • Utilise channel expertise, performance metrics and consumer insights to deliver successful, integrated social media activity aligned to TEQ’s strategic objectives• Provide leadership and social media expertise to drive change and deliver cutting-edge marketing campaigns.. Delivering this required both in-house implementation as well as working with media agency partners on engagement and acquisition strategies to increase reach, engagement, leads and conversion on a global scale. • Lead test and learn program to trial emerging platforms and audience solutions, execute new strategies, and trial new partnerships to grow brand equity.

• Building Queensland’s brand presence, credibility, engagement and trust, across TEQ’s social and digital channels. This included driving engagement with the Queensland community via TEQ’s owned channels, developing content plans and editorial calendars to capitalize on trending conversations and relevant opportunities for TEQ, analysing the performance of content, and leading the Events Marketing and Social Listening Program to provide learnings, recommendations and insights. • Maintain positive, collaborative relationships across the organise and with external stakeholders (both in the tourism and industry, and with key partners) to build understanding of the broader tourism ecosystem and consumer-centric marketing.

Brisbane, Australia

I'm was working with wonderful, hard-working group of legends who make up the TEDxBrisbane team! Key Responsibilities include - o Developing and owning an on-brand and engaging social media strategy that supports the mission of TEDxBrisbane, including proactively curating a diverse range of content for sharing across the platforms.o Managing TEDxBrisbane's social media communities and tracking engagement, encouraging conversation, and responding accordinglyo Pursuing innovative platforms and content types in the social media space o Contributing novel, innovative, and strategic ideas, and help to implement the overall digital media strategy of TEDxBrisbaneo Working with the TEDxBrisbane Communications Team to build a robust social media content calendar o Maximising authentic engagement with our community on Facebook, Twitter, Instagram, Flickr, LinkedIn, and blogs.o Pitching ideas regarding content curation to the Communications Team.o Supervising our wonderful Social Media Intern including assigning tasks, overseeing work generated, and providing learning opportunities

Developing and managing the social media, digital presence and branding of three major bars and restaurants in Brisbane. Having contributed to the development of strong, successful brands across all three venues, and working closely with the owners and Marketing Manager, I have been able to demonstrate and expand my skill set in understanding all processes involved from conception and launch to analysis. My role across these venues has seen me focus on social media content creation, management and analysis, consumer behaviour, event management, media relations, advertising, design of marketing collateral, forging mutually beneficial partnerships and more.

Worked with the team across an array communications and marketing activities to deliver exceptional content for a range of lifestyle and hospitality clients. This involved social media content creation and scheduling, press kit creation, copywriting blogs and website content (both creative and SEO based), writing copy for email marketing campaigns, data entry and reporting.

Master Of Business Administration - Mba

Master'S Degree, Advertising And Marketing

Bachelor Of Commerce (Bcom), Finance, General