Lizzie Werber Email & Phone Number

Los Angeles, Ca, Us

Manage CMAB’s tentpole promotions focused on growth pockets in CaliforniaBuild shopper marketing programs to support new business and growth pockets across the countryProvide marketing expertise to our processor communityFoster relationships & developing partnerships with key marketing contacts (retailers, media companies, etc.), industry associations and other brandsManage of all retail marketing materials

Farmersville, California, United States

Built wholesale and B2B program from the ground up. Generated leads, built relationships and developed company positioning for alternate revenue channels. -Developed go-to-market strategy for bulk/wholesale program, including channel & customer targeting, curated product segmentation and alternate revenue opportunities-Collaborated with executive leadership team to develop omnichannel sales programs for key accounts & retail partners-Presented & delivered sales presentations to external stakeholders & decision makers-Built relationships with external parties to drive the business forward

Working with key stakeholders throughout Kroger, I translated the overall brand marketing strategy from Murray's NYC to our 1,000+cheese shops in Kroger banners and divisions. -Developed in-store marketing tactics focused on a compelling customer experience and associate engagement.-Implemented digital strategies to increase brand awareness and drive sales-Led targeted customer communications efforts across Kroger platforms including influencer campaigns, digital merchandising and storytelling that over exceeded goals KPIs by ~10%

Cincinnati, Ohio, United States

Served as the liaison between Kroger, Murray’s Cheese & Divisions to streamline and improve the customer experience.-Established relationships across Kroger’s marketing & merchandising teams to advance the Murray’s Cheese brand experience and drive sales-Partnered with digital merchandising team to launch the first Murray’s brand page on Kroger.com; Developed ongoing content & refresh calendar to align to in-store merchandising plans-Managed in-store signage calendar, demo executions and funded thematic selling events-Built relationships with corporate Deli/Bakery team to maintain alignment, communicate needs and support ongoing programming

New York, United States

Led team of trainers & content creators to develop new training systems, manage the upkeep of existing materials and built relationships with leaders at all levels of the company

Program Development, Retail Operations, Brand Standards, Associate Engagement