• Built comprehensive digital content strategy for Wilson Family of Brands from scratch, covering 11 sports over five business units, each with unique brand identities, content verticals, and audiences.• Launched and managed blogs for Wilson, Louisville Slugger, DeMarini, EvoShield, and ATEC with YoY acquisition growth exceeding marketing channel averages by 160% and generating more than six million new website visits and over $15M in touched revenue. • Managed team of content producers and agency resources; developed data-driven content recommendations using advanced performance analytics, consumer insights, and search engine optimization (SEO) best practices; then assigned, monitored, analyzed, and optimized campaigns to support brand awareness, engagement, loyalty, and short- and long-term growth.• Created best-in-class content experiences that improved conversion rate and engagement by growing average order value by 20% and average time on site by 46% for blog visitors.• Acted as nexus between marketing, e-commerce, email, SEO, paid media/affiliate, brand, R&D and creative teams, and owned the vision for content deployment.• Dedicated copy editor for e-commerce, merchandising and UX/UI development teams, advising on all site messaging to create brand voice consistency and seamless end-to-end consumer journey.• Developed omnichannel content strategies and provided on-the-ground coverage for events and activations, including NBA All-Star Week, Super Bowl, College World Series, AVP Tour, Final Four, etc., leading to increased event ROI.• Founding member of Wilson’s DEI program; led employee development training for managers on unconscious bias in the workplace to foster inclusivity and improve employee contentment.• + All Associate Manager duties outlined below

• Built business case for, pitched, and owned execution of Wilson Brand Blog.• Hired and managed a team of blog content producers; assigned and edited stories and led daily content workflow and editorial calendar.• Utilized expert stakeholder management abilities to align brand messaging and promote strategic partnerships resulting in increased brand visibility.• Created the first Wilson Digital Style Guide to ensure messaging consistency and accuracy across all platforms, marketing assets, and touchpoints.• Worked directly with subject matter experts to translate complex technical innovations into digestible thought leadership; leveraged content to enhance brand positioning and marketing campaigns.

• Created effective, concise copy for numerous applications including product descriptions, website, digital ads, social media content, nurture journeys, thought leadership, and internal and external communications.• Utilized thorough market research and storytelling skills to create engaging narratives that resonated with consumers.• Wrote with speed, accuracy, and creativity to meet deadlines and crush KPIs.

• Responsible for the development of agency content marketing strategies and initiatives.• Creative concepting and copywriting for white papers, blog posts, newsletters, case studies, campaign landing pages,social media posts, print collateral, and ads.• Creates and executes email marketing campaigns for agency clients, specializing in brand awareness, audience engagement and increasing conversions through strategic targeting and creative call-to-actions. • Develops social media marketing strategies for agency clients; manages accounts.• Works with clients to identify and develop brand voice and messaging.• Develops comprehensive content marketing calendars, strategies, and content for agency clients.

• Created original direct mail and digital event invitations and announcements.• Customized content for firm's e-newsletter.• Created and managed firm’s social media accounts, including Facebook, LinkedIn, and Twitter.• Utilized various public relations strategies to garner interest in firm activities, including communicating regularly with media outlets.• Coordinated firm's social, educational and philanthropic events. Included: working with venues, booking speakers/entertainment, creating and tracking guest lists, and marketing events to existing clients and the general public.• Worked intensively with EIG's Women Investing in Women initiative to brand and develop programming, correspondence, and marketing pieces to empower and educate women. • Conducted and compiled research surrounding the gender gap in financial literacy. • Worked with each Investment Advisor to aid in the implementation of their personal marketing strategies.• Created and edited content for new marketing materials.• Organized internal events and programs to maintain morale and promote inner-office cohesion.

• Worked with various city, town and village officials to facilitate community outreach efforts. • Prepared media materials and performed state-wide media outreatch for press events.• Headed recruitment for campaign office through coordinating on-campus interviews, placing job postings in local and state-wide newspapers, and utilizing online recruiting resources. • Recruited, hired, trained and managed over 50 staff. • Ran regular leadership trainings, campaign briefings and issue workshops to educate and motivate staff. • Held regular evaluations and provided feedback to ensure maximum productivity and staff retention.• Established and maintained relationships with local donors. • Identified local activists within state legislative and congressional districts and organized them into networks for quick political action.• Facilitated letter-writing and petition drives to state legislators, local government and congressional representatives. • Ran membership drives for Wisconsin Environment, Human Rights Campaign and WISPIRG (Wisconsin Public Interest Research Group).• Drove office deliverables and campaign fundraising goals; set and monitored benchmarks and timelines.

• Acted as an organizational liaison and started a new campus chapter in Milwaukee.• Developed and executed branding strategies for the local organization and all campaigns.• Hired, trained and managed more than 60 volunteers and interns. • Coordinated and oversaw five campaigns related to student Voter Turnout, Textbook Affordability, Hunger and Homelessness, Fair Democracy, and Higher Education Affordability.• Tracked campaign efficacy through regular data entry and daily reporting to regional and national headquarters.• Worked to ensure deliverables were met to fund our work through several grants. • Met regularly with key decision-makers and community VIPS; lobbied directly on behalf of students and student issues. • Prepared media materials and performed state-wide media outreach for press events.• Organized phonebanks, volunteer opportunities and fundraising events.• Created and implemented visibility strategies to increase involvement and maximize campaign product.• Responsible for driving regional recruitment goals for full-time staff; developed recruitment plans for regional staff.• Identified most qualified graduating seniors at target colleges and universities and held first-round interviews on campus; assisted in second-round interviews with senior-level staff.

• Provided instruction in various skill areas for small and large groups of campers, aged 8-17 • Supervised, mentored and evaluated teen leaders •Independently trained and lead groups of 6-12 campers through backcountry wilderness• Upheld all safety protocol in high-risk scenarios •Encouraged cultivation of the YMCA core values: honesty, respect, responsibility and caring

• Created and coordinated community involvement opportunities to to enhance experiential learning initiative• Trained other Beloit College students to effectively enter new communities • Helped to develop and implement a pilot after school program