Liz Ziner Email & Phone Number

Denver, Colorado, US

Chicago, Illinois, US

• Built comprehensive digital content strategy for Wilson Family of Brands from scratch, covering 11 sports over five business units, each with unique brand identities, content verticals, and audiences.
• Launched and managed blogs for Wilson, Louisville Slugger, DeMarini, EvoShield, and ATEC with YoY acquisition growth exceeding marketing channel averages by 160% and generating more than six million new website visits.
• Managed team of content producers and agency resources; developed data-driven content recommendations using advanced performance analytics, consumer insights, and search engine optimization (SEO) best practices; then.
• Created best-in-class content experiences that improved conversion rate and engagement by growing average order value by 20% and average time on site by 46% for blog visitors.
• Acted as nexus between marketing, e-commerce, email, SEO, paid media/affiliate, brand, R&D and creative teams, and owned the vision for content deployment.
• Dedicated copy editor for e-commerce, merchandising and UX/UI development teams, advising on all site messaging to create brand voice consistency and seamless end-to-end consumer journey.

Chicago, Illinois, US

• Built business case for, pitched, and owned execution of Wilson Brand Blog.
• Hired and managed a team of blog content producers; assigned and edited stories and led daily content workflow and editorial calendar.
• Utilized expert stakeholder management abilities to align brand messaging and promote strategic partnerships resulting in increased brand visibility.
• Created the first Wilson Digital Style Guide to ensure messaging consistency and accuracy across all platforms, marketing assets, and touchpoints.
• Worked directly with subject matter experts to translate complex technical innovations into digestible thought leadership; leveraged content to enhance brand positioning and marketing campaigns.

Chicago, Illinois, US

• Created effective, concise copy for numerous applications including product descriptions, website, digital ads, social media content, nurture journeys, thought leadership, and internal and external communications.
• Utilized thorough market research and storytelling skills to create engaging narratives that resonated with consumers.
• Wrote with speed, accuracy, and creativity to meet deadlines and crush KPIs.

Milwaukee, WI, US

• Responsible for the development of agency content marketing strategies and initiatives.
• Creative concepting and copywriting for white papers, blog posts, newsletters, case studies, campaign landing pages,social media posts, print collateral, and ads.
• Creates and executes email marketing campaigns for agency clients, specializing in brand awareness, audience engagement and increasing conversions through strategic targeting and creative call-to-actions.
• Develops social media marketing strategies for agency clients; manages accounts.
• Works with clients to identify and develop brand voice and messaging.
• Develops comprehensive content marketing calendars, strategies, and content for agency clients.

• Created original direct mail and digital event invitations and announcements.
• Customized content for firm's e-newsletter.
• Created and managed firm’s social media accounts, including Facebook, LinkedIn, and Twitter.
• Utilized various public relations strategies to garner interest in firm activities, including communicating regularly with media outlets.
• Coordinated firm's social, educational and philanthropic events. Included: working with venues, booking speakers/entertainment, creating and tracking guest lists, and marketing events to existing clients and the.
• Worked intensively with EIG's Women Investing in Women initiative to brand and develop programming, correspondence, and marketing pieces to empower and educate women.

Boston, MA, US

• Worked with various city, town and village officials to facilitate community outreach efforts.
• Prepared media materials and performed state-wide media outreatch for press events.
• Headed recruitment for campaign office through coordinating on-campus interviews, placing job postings in local and state-wide newspapers, and utilizing online recruiting resources.
• Recruited, hired, trained and managed over 50 staff.
• Ran regular leadership trainings, campaign briefings and issue workshops to educate and motivate staff.
• Held regular evaluations and provided feedback to ensure maximum productivity and staff retention.

Denver, CO, US

• Acted as an organizational liaison and started a new campus chapter in Milwaukee.
• Developed and executed branding strategies for the local organization and all campaigns.
• Hired, trained and managed more than 60 volunteers and interns.
• Coordinated and oversaw five campaigns related to student Voter Turnout, Textbook Affordability, Hunger and Homelessness, Fair Democracy, and Higher Education Affordability.
• Tracked campaign efficacy through regular data entry and daily reporting to regional and national headquarters.
• Worked to ensure deliverables were met to fund our work through several grants.

• Provided instruction in various skill areas for small and large groups of campers, aged 8-17
• Supervised, mentored and evaluated teen leaders
• Independently trained and lead groups of 6-12 campers through backcountry wilderness
• Upheld all safety protocol in high-risk scenarios
• Encouraged cultivation of the YMCA core values: honesty, respect, responsibility and caring

• Created and coordinated community involvement opportunities to to enhance experiential learning initiative
• Trained other Beloit College students to effectively enter new communities
• Helped to develop and implement a pilot after school program

Ba, Political Science, Political Science, Legal Studies, Gender Studies

Education record