Managing all aspects of marketing strategy, design, communication, and execution for Michael G. Imber Architects, a nationally recognized traditional design firm dedicated to building architecture with historical significance, and distinguished by an unwavering commitment to excellence.

Own and operate profitable photography business specializing in children, family, and lifestyle portraits in Chicago, IL, Amarillo, TX, Madison, WI, and San Antonio, TX

• Established process and produced foundational stills, motion, and audio content for a 100-year-old retail brand pivoting from B2B to DTC • Developed production timelines, budgets, and concept parameters. Sourced, hired, and briefed creative and strategic teams custom to each project’s needs• Spearheaded and managed all production logistics and details, including location scouting, casting, development of motion graphics and music, motion content editing, and stills retouching

• Produced photography and motion assets to populate H-E-B’s content channels• Managed all aspects of internal and external communication and expectation setting, project budget planning and reconciliation, and production staffing

• Managed in-house team of producers, project managers, production coordinators, and photo retouchers in producing all visual content populating channels across the business, including web, email, retail store signage, social media, PR, and catalog• Established and communicated production processes and best practices with internal teams and external partners• Guided creative department workflow from strategy and concepting through completion and implementation, including creation and management of yearly and quarterly cross-functional workflow calendar and timeline• Drafted and managed overall yearly production budget and calendar for all facets of asset creation• Sourced and managed relationships with external creative partners including directors, illustrators, photographers, stylists, editors, casting directors, production companies• Hired and managed crew and negotiated rates for each production, specific to the creative idea and needs of each project• Designed and oversaw construction of Duluth’s in-house photo studio, including configuring layout and choosing finishes, managing budget and timeline of build-out, and establishing company expectations and processes for shifting work from out-of-house studios to the new space• Worked in partnership with Creative Director to review, steer, and approve brand strategy and executions by Duluth’s external ad agency for projects including national ads, launch of the Alaskan Hardgear brand, and a whole-house redesign of the company’s website

Managed the intersection between art and business for award-winning broadcast production on national TV and interactive advertising campaigns. Clients include Wm. Wrigley Jr. Company (Altoids, Orbit, Life Savers Candies, Winterfresh, Eclipse), Jim Beam Brands, Bayer (Flintstones Vitamins, One-A-Day Vitamins, Midol), The Dial Corporation, White Sox, The Art Institute, and The Illinois Lottery.Developed and maintained strong relationships with outside creative partners as well as internal agency teams. Presented and sold creative work to agency personnel and clients from concept stage through completion.Set and managed client and agency expectations surrounding timelines, budgets, and creative concepts throughout production process. Continually pushed for the very best creative partnerships for each project, no matter the timeline or budget, to make the final product not only effective for our clients, but also a source of pride for the entire team.Offshore production experience in the UK, France, Czech Republic, and Spain.

Prospected, pursued, and closed new national corporate advertising accounts including Coca-Cola, 7-Eleven, Reliant Energy, and Dow Chemical.Awarded position as "Advertising Product Specialist" for the Austin office. Created recruitment advertising strategy options for Fortune 500 companies including Wal-Mart Stores, Southwest Airlines, Conoco, Phillips Petroleum, and Nokia.Designed and drafted marketing materials targeted at potential Yahoo! clients.