Lizz Wasserman Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

Drive Global Creative Strategy for Franchise and Consumer Products Group at Mattel, including for Barbie the Movie/all creative for all Barbie Movie Collabs. Oversee Global Creative and Brand Assurance teams. Ideate and Collaborate to bring brand-lifting creative and partnerships to life. Brand and Creative Champion.

Los Angeles, California, United States

A nights and weekends passion project, StickHERS takes aim at inequities in children's books with fun, colorful stickHERS that help families update the stories without changing the plot. StickHERS also help families start conversations about sexism, racism, exclusion and discrimination, while working to create a more equitable world. StickHERS.co

Greater Los Angeles Area

Oversee Creative Direction, Product & Visual Design, Integrated Marketing, Sourcing/Production, including quick pivots during Covid-19 Launched private label product to hit business and brand goalsHead of Integrated Marketing, overhauled all email, social media, web creative and brand messaging strategy Developed brand voice, tone and visual identity to better interact with evolving community and customers Brand leader for collaborations and partnershipsCreative direct new store interiors at Flagship location and all doors, domestic and international Elevate values of diversity and inclusivity into all aspects of the brand and company experience

Greater Los Angeles Area

Oversaw Design team, 8 team members (November 2015-ongoing) +Built design team + all design processes +took internal product from 5% penetration in 2015 to 90% in 2019 +Collection carried by Nordstrom (spring 2019-ongoing)+Identified and facilitated brand collaborations+Worked to mentor and develop designer talent +Spearheaded styleout process for merchandising and marketing partnership +Identified merchandising team opportunities, interim managed that team in Spring 19 +Partnered with merchandising and production leaders to drive product strategyOversaw Store Design and Visual Merchandising, 2 team members (2018-mid 2019)+Revamped Store Design creative direction + visual strategy, including fixture package+Partnered with construction teams to launch NYC Flagship+Developed Visual Merchandising styleout process and communication for all stores+Creative Directed new office interiors Oversaw Styling and Photography teams, 14 team members (January 2016-November 2017)+Creative Directed and cast editorial shoots, elevating brand aesthetic +Oversaw & Creative Directed the shift from mannequin to on-model PDP photography +Developed “real model” process and curated monthly influencer shoots +Improved aesthetic on an extremely lean budget Member of Executive team, one of the key leaders to successfully sell the company in 2017 and 2019.

Greater Los Angeles Area

Creative and strategic storyteller. Extend authentic brand stories and inspire elevated product for Fox's iconic properties. Experienced trend-forecaster, passionate pop-culture fan and interested in everything. Identify brands, designers, artists and illustrators for brand-right collaborations, special events and on-point product; with a focus on fashion. Proud of my work identifying and facilitating the collaboration of Hood By Air X EMPIRE.

Los Angeles

Partner in Project Room, an artist-owned design and home goods company, focusing on purposefully designed spaces and design objects. Working directly with clients, create mood boards to communicate and initiate project. Design spacial layouts as well as furniture and fixtures. Developed a home goods line to showcase the brand aesthetic and concept.Clients have included:-MOCA -Imprint Projects-Of A Kind-Urban Outfitters-Night Gallerywww.projectroom.la

San Francisco Bay Area

Developed the company + product names, logos/graphics and brand identity of The Cookie Department. Maintain the viewpoint and awesomeness of The Cookie Department as it grows. Develop brand consistent programming as well as short and long term strategy. Write all copy/oversee all graphic design for product packaging and site, create and oversee social media campaigns. http://thecookiedepartment.com

For a variety of better contemporary market companies, I provided:-Concept Development-Trend Forecasting + Creative Direction-Design Direction-Research (market research, street style, cultural research, fabric, yarn + vendor sourcing)-Presentations-Merchandising-BrandingProduct carried in Topshop, Urban Outfitters, Anthropologie, Nordstrom, Bloomingdales, Fred Segal, American Rag, better boutiques and online retailers.

Los Angeles, Ca

Founded women’s sustainable contemporary line, carried in 60+ better boutiques around the US Design and merchandise 6 collections a year Source and develop hard to find and unique sustainable fabrics Original print design: digital, rotary and spotDesign and oversee branding and identity Cast, art direct & produce trend & season specific photo shoots Work with creative community on collaboration and brand-right eventsOversee sampling and production Recognition: Ecco Domani Finalist 2011, GenArt Runway 2009, GenArt New Garde Nominee 2009, Invited Speaker, Palm Springs Art Museum, "Ethics and Sustainability in Design" 2013Created Curatorial line exclusively for Urban Outfitters stores and Urbanoutfitters.com 2009-2012Line featured liability/vintage textiles in trend-right pieces to fit UO’s price point & merchandising needs while reducing waste in the fashion industryDesigned and presented collection assortments to buyers every six weeks

Greater New York City Area

Brought on to improve brand identity across all divisions Set trend and silhouette inspiration to maintain the look of the line across divisions Traveled in the US and internationally for trend/market research and development Designed knit and sweater line Managed knit and sweater team Merchandised and styled all divisions for presentation to buyers Under my leadership knits became the majority of the business

Worked with Creative Director to develop and research seasonal trend Creatively presented each season’s trends to buyers & merchandisers Designed women’s knit collection: silhouettes and original prints, artwork, labels, and graphics Traveled in the US and internationally for trend/market research and development Founded FP’s Intimates division Major contributor to Knit team’s success as most profitable division of Free People